Katherine Wildman asks what makes you different, and what do you want your clients and peers to associate you with?

“Write a blog if you want to express yourself. Copywriting is about communicating your client’s messaging in their audience’s language. You should be invisible.”

“Don’t let impostor syndrome bring you down. I’ve seen incredibly talented copywriters not reach their potential because of it, and it sucks.”

“I love digging into a new topic and learning everything I can about it.”

Susan Hammond shares her ideas about how to make your perfectionism work for you.

Mary Whitehouse’s guide to kick-starting your freelance copywriting career.

“I love the challenge and the thrill of finding that punny or poetic twist that gives a piece of copy the kick it needs.”

In the first instalment of The Freelance Files, Sanina Kaur sheds some light on what it’s really like to live life in the freelance lane.

“Talk to other copywriters, we’re a friendly bunch, and rather than being your competition we’re your greatest allies.”

“I’ve realised that a lot of people don’t actually know what copywriting is. So I suppose it’s our job to bang the drum about how important it can be, and the benefits it can bring!”

Andy Nattan’s handy guide to making sure you’re copywriter of virtue.

“Develop a thick skin and don’t take things too personally if your copy gets
changed, it’s all part of the process.”