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Website copy

Positioning a growing trade association as an industry authority

Aluminium Federation (ALFED) is the representative body for the UK aluminium industry. It wanted to raise greater awareness of its role among members, as well as business and government stakeholders, but needed a content partner who could quickly grasp a highly technical sector. Gunning Marketing repositioned ALFED with a clearer value proposition, new website, content, reports and collateral – driving increased traffic, a stronger LinkedIn following, and greater authority across the industry.

Engineering and manufacturing
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Website copy

Institution of Civil Engineers (ICE) website

ICE is one of the world's leading civil engineering institutions. As part of a website re-launch, ICE wanted to make its information clearer and more engaging. I worked with stakeholders in ICE's membership division to produce text for qualifications, careers and progression pages, regional sections, profiles and membership guidance documents.

Engineering and manufacturing
Report

Arup – Engineering firm

Engineering and manufacturing
Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment
Website copy

Industry Landing Pages | SEO Website Copywriting | Clear Currency

Sector-specific SEO landing pages to target the six key markets Clear Currency operates in: Agriculture, International Trade, Manufacturing, Shipping, Textiles and Travel

Engineering and manufacturing
Sarah MullaneyShe's a Writer | Freelance Copywriter & Content Writer in the Midlands | B2B and B2C Copywriter with 9+ Years' Experience
Article

Case Study – SENS Stored Energy Systems

Narrativio

Learn how Girtz Industries improved engine testing reliability and efficiency with the SuperTorque 8Z starting system.

Engineering and manufacturingBrochuresWebsite copy
Sarah MacKinlayEnergy and B2B tech specialist | Thought leadership | Strategic B2B copywriter
Article

Rated People – construction and builder site

All text for a new website launch, including financial terms and conditions. This included public-facing and tradesperson-facing areas of the site, creating a dual sales platform. Using stats to create hooks and press stories. Regular blogs for the site, too.

Engineering and manufacturing
Iain AitchSenior copywriter & ideas consultant: data, charity, thought leadership, tech & architecture