Business, finance and law: Whitepapers and reports

Indeed Whitepaper

Emily HaddingtonSenior copywriter, UX writer and agency owner

The Digital Opportunity for Global Wealth Management

The digital opportunity for global wealth managers Download the research report Over a third (38%) of wealth managers cite meeting customer expectations due to COVID-19 and defending against cybersecurity and fraud (37%) keys to success. Report finds that over half (56%) of UK wealth managers reported increased client demand for digital products and services during COVID-19. Over three quarters (79%) of wealth managers said that digital technologies have improved their customer engagement strategy and their experiences with clients (81%). Emerging technologies adopted by UK wealth managers. Barriers to using ‘Wealth Tech’ still remain.

melissa wheelerSenior freelance copywriter. Tone of voice, content strategy, UX writing and SEO

Gulf International Bank – annual report

Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability

Industry Viewpoints

A series of eBooks exploring the need for digital transformation across industries including: Finance, Automotive, Healthcare, Higher Education & Research, High-Tech, Telco.

Peter Stephen

ByBits UK launch report

I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was used to drive news and views as a location to point media and prospects to. The report is attached but, you can see all the UK coverage this (and other) reports have generated through my PR work here - https://www.bybits.co.uk/press/

James Ellerington

Annual reports that demonstrate industry and investor relations leadership

MEPCO is the largest integrated containerboard producer in the Middle East and North Africa. It needed an annual report that did more than meet stock exchange compliance requirements – it needed to cement the company as a leader in investor relations. Gunning Marketing created a report that was a compelling story for investors, leading to an ongoing partnership for future annual reports and sales collateral.

Anna GunningTechnical content writing & copywriting for scale-ups and enterprises

DSL – Accounting firm

I wrote an eBook for DSL Accounting, an accounting firm who work with SMEs

Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment

Banking Circle Report on Financial inclusion for European SMEs

Banking Circle provides B2B banking services around the world. It's a key player in the fintech revolution and in this report wanted to address a key market that has long been underserved by traditional banking services - small and medium businesses. Working with the team from comms agency Magna Carta, we interviewed a series of industry commentators, customers, fellow fintechs and SME owners, and then looked for the numbers to back up their thoughts. There were plenty out there - to prove that Banking Circle's premise was spot on. I then turned all this information into a cohesive report (with plenty of circular metaphors throughout - very proud of the carousel of collaboration!) that the target audience would read and get behind. The result was an uptick in interest for Banking Circle - and repeat business for Magna Carta.

Sarah Carrington

A Global Benchmark for Sustainable Banking

https://www.mobiquity.com/insights/global-benchmark-for-sustainable-banking-2022

melissa wheelerSenior freelance copywriter. Tone of voice, content strategy, UX writing and SEO

White paper for Cytora

Cytora is an insurtech with a difference - a difference they have occasionally struggled to articulate. With this white paper, we went back to basics: explaining what Cytora does and why it is different as clearly as possible, while addressing the biggest problem their clients faced (inefficiency). We dispensed with some of the more overtly creative messaging that had previously been developed, reverted to the CEO's preferred formal tone, and tied it all back to the daily experience of insurance underwriters, finance managers and operations chiefs. Head of marketing: "It looks really really good! It reads well, it clearly lays out the current situation, solution, problems and implications. I'm so impressed!" I'm banking that as a win!

Sarah Carrington

Enate whitepapers

I have written multiple whitepapers for Enate, designed to target prospects in key financial sectors - everything from insurance to banking. These whitepapers look at the major issues these sectors are facing when it comes to process automation and how Enate can help and are used to support wider sales and marketing activity. You can see an example whitepaper here - https://www.enate.net/en/global-business-services

James Ellerington

Future of Finance Report for SIX Group

SIX is the financial powerhouse in Switzerland. It operates the Swiss (and Spanish) exchanges, and provides securities services, market data, and banking services to clients all over the world. Its current communication strategy is based on the Future of Finance, and this report - launched at SUBOS 2022 - was written to reinforce the position of SIX as an innovative player in its markets. The report is a combination of proprietary research data and commentary from international spokespeople and SMEs, pulled together to create a coherent narrative - all expressed in adherence to the tone of voice and style guidelines from SIX.

Sarah Carrington

White paper on mobile payments for NCR Ltd

I’ve written a couple of white papers over the past couple of years for NCR. Better known as the people that manufacture ATMs for banks and financial institutions around the world, they recently purchased Alaric, a British company specialising in payments software – which is where I first got involved. This paper is for the payments side of the business, looking at the hottest of hot topics: mobile payments. The text was based on a series of interviews, a bit of desk-based research, and videos that senior execs had done with industry analysts. I brought all that together, to create a coherent story about a technical topic.

Sarah Carrington

Post-Trade Survey Report for Meritsoft

Meritsoft provides a much-needed automated platform for the back office at major capital markets houses. It's a pretty technical and not especially glamorous part of the investment world that has been overlooked for a bit too long - as we set out to explain in this report. Using proprietary research as the framework, we built a three-part story that rose above the nitty-gritty of technical details and helped explain the need for Meritsoft's services while still providing the reassurance that the problem is entirely solvable. 12 months on the report is still a major piece of marketing collateral for Meritsoft.

Sarah Carrington