UK Copywriters Directory - UX copywriting
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I have worked with words one way or another for more than 30 years. I’ve long been fascinated by the way that people interact with, and are influenced by, the written word. The power of words to transform and persuade is my ongoing passion. I’ve studied creative writing and therapeutic writing and I’m trained to lead writing groups. My background is in journalism and I have worked as a reporter, feature writer and a sub-editor for various publications and outlets including The Daily Express, CA Magzine, The Mirror, STV, The Daily Mail, The Sun, The Daily Record and The Daily Star. Writing projects have included web content for new credit cards, website content for economic development, healthcare providers and charity sites, and destination descriptions for the National Trust for Scotland. I’ve looked after various content management systems, written bids for international lawyers, and created content surfaced as Google featured snippets. I’ve worked on clients’ business launches, rebrands and website redesigns. I live in Cumbria with my dog and youngest son.
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I am an SEO specialist, a sales and marketing specialist and a copywriter. I have worked in the digital sector for over 20 years, and I have held various senior level SEO and marketing positions for a number of well-known brands. I now run a small sales and marketing and content writing agency. I write SEO-friendly copy that is sales and marketing orientated. My copywriting is always focused around helping clients generate digital enquiries and brand awareness. I am an experienced website copywriter, SEO copywriter and marketing copywriter. I specialise in digital copywriting, which includes the following types of digital content:- • Website copywriting • Blog writing • Feature article writing • Social media profile writing • Ecommerce product description writing • PPC and digital adverts • Meta tagging – planning/writing meta tags (meta titles and meta descriptions) I also help clients with the following :- • Brand planning (brand concepts, brand name ideas and brand creation) • Taglines and straplines • Keyword research and keyword planning • Search engine optimisation and PPC planning • Sales copy planning – USP’s and sales messaging • Website strategy and website planning • Content strategy and content planning • Digital marketing strategy • Content marketing strategy • Conversion rate optimisation strategy (CRO) • Social selling strategy I think these “planning areas” are very important if you want to improve your digital positioning and generate new enquiries from digital activity and content creation. I also believe that good content planning prior to copywriting is vital for many elements of digital success, especially SEO. I can plan and write sales and marketing copy for the following type of offline projects too :- • Press adverts • Sales literature • Marketing literature • Advertising brochures • Media packs • Sales presentations • Elevator pitches. My service offering can be applied to various different sectors, and sizes of business, so it’s usually worth contacting me, to see if I can help with your project. However, I generally undertake work for start-up and SME’s in the following areas. • Business services • Charities • Creative • Design and digital • Entertainment and leisure • House and garden • Media, marketing and PR • Retail, fashion and ecommerce. Please note, I do not provide services for any of the following sectors - finance, insurance, legal, health, energy, medicine or gambling. As a digital copywriter, a key area that I specialise in, is planning and writing SEO-friendly website content for new websites and for companies wanting a redesign of an existing website. Writing website copy that works well is an art. I believe it takes specialist expertise and many years of experience to perfect this. My expertise in SEO copywriting and sales copywriting, combined with two decades of experience in digital sales and marketing, is a very strong combination. I am often able to liaise with and/or work in conjunction with web developers too, if required. Alongside my digital copywriting expertise, I am experienced and skilled at writing rhyming copy and poetry. So, if you want somebody to write marketing, advertising or general copy that rhymes, I provide this copywriting service too. If you have any questions about the services I offer, or if you require more details about my experience or the projects I have worked on, then please get in contact to ask for additional information. After receiving an initial enquiry, I am usually willing to have a free 30 minute discussion if this is required. So, if you think I could be right for your project, then please do get in touch.
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Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.
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Roles: Creative director/Senior content designer and strategist Senior UX/SEO and email writer Senior conceptual and brand copywriter Story: My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills. Extensive digital and content experience > Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers. As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS). A wealth of advertising and branding experience > My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya). My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC). An experienced communication strategist > My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few. Experience: Creative director – 20+ years Senior content designer/strategist – 8 years Senior digital UX/SEO writer – 10 years Senior conceptual/brand copywriter – 25+ years
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Whatever you’re selling, you need to stand out. Yeah, you could grow a mohawk, start a church choir, or slap your logo on a blimp. But nothing has more pulling power than the written word. That’s where I come in. Head down, sleeves up, I write copy that does the business for your business. Like a seagull nosediving for a cone of chips, you’ll be impossible to resist. Here's how I can help: ✅website copywriting ✅brochure copywriting ✅blog writing ✅tone of voice ✅email copywriting ✅social media content Get in touch today (before your competition find me). 📩 hello@coastalcopy.co.uk 📞 01273 458 557 🖱️coastalcopy.co.uk “Tom took the time to really understand our products and wider strategy, which meant he executed our vision exceptionally. He's been a pleasure to work with and I'd recommend him to anyone.” ~ Abigail Drake, Senior Global Product Manager at Vodafone “Tom is our go-to copywriter whenever we need words. Put simply, he delivers every time.” ~ Matt Chambers, Owner of Madison Solutions “Tom took the time to really understand our business which culminated in spot-on copy that truly reflects our culture, ethos and personality. I have no hesitation in recommending him.” ~Noel Preston, Managing Partner at Preston Insurance Brokers
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I am a freelance content writer and communications consultant: focusing on writing, communications development/strategy, editing, stakeholder engagement and user research. With over 15 years experience, I work in the commercial, public and non-profit sectors to create and evaluate accessible, engaging and co-produced communications and content. Everything I do is underpinned by behavioural science, evidence and user involvement. What I offer: Content development and strategy. Highly accessible, innovative content and communications. My expertise covers content writing, copywriting, and internal/external strategic communications planning: including social media and campaigns. I use behavioural science insight to optimise the engagement and impact of the communications I work on. Research and insight consultancy. I am experienced in critically reviewing and summarising research and policy, including undertaking systematic and rapid reviews of evidence. As well as sensitively involving users in every aspect of the process. To understand your audience or user's needs and experiences or to evaluate the impact of services or products. This includes recruitment strategy, research design, qualitative research and evidence reviews. I design and carry out in depth interviews, focus groups, workshops and online consultations. Translating this into recommendations and advice on best practice and next-steps. Training and mentoring in communications, writing, editing research and evidence-reviews.
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Hello. I’m a Senior Copywriter, Content Creator and Creative Director with over 17 years experience. I help people all over the world communicate better through words and concepts. And that's not all... I have also taught advertising and creative practices at Higher Education and secondary levels across Europe for over 10.
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I’m Angie, a freelance copywriter based in Glasgow, Scotland. I’m here to help you find your voice, tell your story, hone your message, and engage with the audience you want to reach. I understand that you’re more than a business: you’re a human being using business as a means to connect with and serve other humans, to share your values and make the world a better place. When you work with me, you get more than a freelancer or a consultant. You get a collaborative partner who cares as much about your success as you do. I mean that: I won’t work with you if I don’t think our values are a good match. What ARE my values? Honesty, integrity, kindness, genuine human connection, and doing great work my clients are happy with. I’m here to make the world a better place, just like you are, and I purposefully keep my workload small so that I can give every project the time and attention it deserves. Whatever your project, I’ll craft copy that is clear, readable, relatable, and authentically YOU. Together, we’ll make sure your message not only reaches your audience, but CONNECTS with them. Background: I've been copywriting full-time since 2020, and recently left an in-house position to focus entirely on freelancing. My copywriting skills are complemented by additional professional experience in: 📖 Bookselling and publishing ✏ Editing/proofreading 🌍 Spanish to English translation ✈ Travel/tourism 🎓 Language learning and education I was born in a small town in Iowa, but I've never let that stop me. I first left home at the age of 16 to be an exchange student in the Canary Islands, Spain. I've taught English in Japan and led adventure tours in Central America. Whether learning languages or teaching them, travelling the world or curled up in my favourite chair with my nose stuck in a book, underlying everything has been an obsession with the power of words. I've edited several novels, proofread many PhDs, and curated the fiction floor of the largest bookshop in Scotland. In short, I’ve been wordsmithing my way around the world for more years than I care to admit. I found my way to my first official copywriting gig in the middle of pandemic lockdown, thanks to a mouse who chewed a hole in a water pipe above my neighbour’s kitchen ceiling – but that’s a story I reserve for our first creative review. (Curious? Drop me a message and let's get the ball rolling!) For the full A to Z of working with me, check out my portfolio site at: www.aisforangie.com
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When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise? You give me a call. Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you: Connect with socially-conscious customers Communicate your purpose Rise above the noise Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs. I can help you with: Website copy Email marketing and newsletters Blog and article writing Social media management Press releases Brochures and eBooks Print advertising Who do I work with? My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you. So if you’re looking to make a social impact with copy that’s: Clear but not condescending Purposeful but not preachy Strong but not sanctimonious Pop an email to hello@francescalawson.com and let's chat. I can’t wait to meet you.
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Looking for clickable copy that converts? Every word counts when you're trying to reach potential customers through digital channels. You need to capture their attention, hook them and reel them in. Fast. Let me help. With over 25 years of experience in the communications industry, you'll be in safe, professional hands. I make it my business to know your business and produce insight-driven web copy the right people want to read. Plus, my brand-voice know-how will keep them coming back for more. But don’t take my word for it. Browse my portfolio and check out my website to see for yourself. And read what my clients have to say about me. After all, it’s their opinion that counts. Cut out the blah, bull and bunkum and make your words work. Contact me to find out how. Testimonials: “Charlotte’s helping us with our brand voice. She’s easy to work with, reliable, great at explaining things without using jargon and sticks to deadlines.“ Abby Penston, CEO, Focus Travel Partnership. “We’d run out of time and needed our monthly newsletter copy turned around fast. Charlotte was unflappable and efficient and just got on with the job. Her copy was on brief and on time. It also got results (an uplift in open rates)." Charles Wightman, Marketing Director, Bella Figura.
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I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge
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