ProCopywriters
Browse real work by ProCopywriters members, by sector, format or kind of work. Every piece links to the writer who wrote it.
Find copywriters for blog posts and articles in science and technology →
Blog writing posts for MammaloMammalo is a tech startup based in London. From Plumbing to Makeup or Photography, they help you find the best service expert for your everyday needs. I was asked to write 10 x SEO blog posts containing keywords for their website and source images. Here is a link to one of the blog posts here: https://blog.mammalo.com/beauty-health/how-much-do-makeup-artists-charge-in-london/
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ArticleRegular blog posts and case studies for the UK's only telecoms co-operative
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Visa – Copywriter, Ecosystem Publishing, SEO, GEO & AI DiscoverabilityThe Story... Visa needed content that could solve a very specific problem. Discoverability. As search shifted towards AI-led results and large language models began shaping what gets surfaced, Visa’s expertise in payments, fraud, and value-added services needed to show up clearly in the places people and platforms actually rely on. Not just on Visa’s own site, but across respected third-party publications and reference sources. The challenge wasn’t authority. It was visibility, relevance, and accurate representation in a search landscape increasingly influenced by LLMs. I joined the project to help address three connected issues. • Discoverability, because modern search and LLMs rely heavily on third-party editorial and structured reference content • Clarity, because payments infrastructure and fraud prevention are often explained in language that’s hard to follow • Credibility, because content had to meet strict editorial, compliance, and neutrality standards to be publishable outside owned channels My work sat at the intersection of all three. I wrote four long-form articles, two for Forbes and two for the Financial Times, translating complex fintech topics into clear, grounded explanations shaped around real search intent. Alongside this, I reviewed existing Wikipedia entries and produced structured recommendations to fill gaps around Visa’s value-added services. The focus was accuracy, neutrality, and sourcing, strengthening how Visa’s role in the payments ecosystem is represented within one of the web’s most influential knowledge layers. Across everything, the goal stayed simple. Make Visa’s expertise easier to understand, easier to surface, and easier to trust.
ArticleThe new Welcome to Leeds website (managed by LeedsBID) was launched in January 2018 profiling the best of the city, from what's on information to features and articles about Leeds past and present. A range of copy has been produced to help populate sections of the website including articles about the Tech sector in Leeds, new restaurants in the city, and blue plaque highlights.
ArticleThis was a guest post for Wooshi, discussing the changing face of video marketing.
ArticleIn a competitive retail energy market real-time energy pricing is key. Learn how Gorilla makes this a reality by centralizing pricing knowledge
ArticleThe problem isn't AI. It's what happens when we remove the human from the process. Generic, repetitive AI content with zero personality makes me want to close the browser. But AI helps research, spot gaps, and structure ideas. It gives me the bones. But bones aren't a person. I take that information and apply judgment. I fact-check it. I bring in the client's experience, opinions, and voice. That’s the difference between AI-generated and AI-assisted content. One replaces the human; the other helps you do the job better. The sweet spot is in the middle. Use AI for research, structure, and speed. Use humans for judgment, empathy, creativity, and brand voice.
Article"Founders, CTOs, and product executives know the score: Core platforms are engineered for maximum stability in the early days of a digital product. Stability tends to be a fairly easy objective to accomplish when a user base is small. But what happens when your platform really starts exploding?"
ArticleVMware article and CTO Q&A for NITECH, NATO's quarterly technology publication
Example article: China remains at the forefront of technology.
Writing regular content submissions around subjects relating to technology, innovation, scientific breakthroughs, new gadgets and anything which impacts the way in which we live, or will have a technological impact on our future. Author profile: https://abundary.com/author/lauren/
Computing sponsored contentIn November 2021 I was commissioned by ByBits to produce four articles for one of the UK's technology websites, Computing. The articles were some of the best performing pieces of the year on the site averaging over 1500 views, 100 clicks and a view-time of around 4m each - all above the threshold for what Computing would normally expect for pieces of this nature. You can read all four articles here - https://bit.ly/3nucykM
ArticleAptean builds industry-specific enterprise software. The systems that run a food manufacturer’s cold chain, an equipment dealer’s back office, or an asset-heavy operation’s maintenance schedule. I write for their SEO and content team through an agency, on an ongoing contract. The remit runs across their product verticals rather than sitting with one, so in any given month I might be working on food and beverage trends, cold chain logistics, dealer management systems or AI agents. That brings three connected challenges. Range, because each vertical has its own vocabulary, regulations and pressures, and getting up to speed on a new one is a regular part of the job Audience, because a single blog might be read by a CFO, an operations lead, an IT director and an implementation partner, all at different points in a long and expensive buying decision Search, because every piece has to earn its ranking while still reading like something a person wrote for another person Most of the work happens before I write a word. I research the subject, look at what’s already ranking and where the gaps sit, then build the brief and outline with guidance on structure, keywords and internal links. There’s a regional layer to all of it. Aptean sells across the US, UK and Europe, and the same subject changes shape depending on where the reader sits. Traceability in the US means FSMA and a 2028 deadline. In the UK and EU it means a different set of digital record-keeping rules. Product names differ by market too, so a piece written for one region can’t just be lifted into another. I write in US English as house style, flag idioms that won’t travel, and check that links point to the right regional variant of a page rather than defaulting home. The writing itself starts from the reader’s day rather than the product sheet. The batch that has to be recalled. The shipment sitting in the wrong temperature range. The machine that fails on a Friday afternoon. Once that’s grounded, the technical detail has somewhere to sit. Alongside the blog work, I’ve been part of the team rewriting website copy for Aptean’s site migration and personalisation.
ArticleThis was a blog post for Netsells, discussing how travel tech is changing.
