ProCopywriters
Browse real work by ProCopywriters members, by sector, format or kind of work. Every piece links to the writer who wrote it.
Find copywriters for blog posts and articles →
The energy saving spark in LED Furniture
To create a blog post about the innovations in LED furniture. The keywords requested were 'energy saving' and 'LED furniture' with a density of 3%. The blog had to be informative and fun.
ArticleRead a selection of articles I've created for various clients.
Example article: China remains at the forefront of technology.
Writing regular content submissions around subjects relating to technology, innovation, scientific breakthroughs, new gadgets and anything which impacts the way in which we live, or will have a technological impact on our future. Author profile: https://abundary.com/author/lauren/
ArticleI've worked with a number of retail and fashion clients. Crew has a distinctive tone of voice and asked me to write product descriptors for their latest lines plus research and write articles for their seasonal newspaper.
ArticleI have ten years’ experience as a journalist, including five as sports editor of a regional newspaper – the Somerset County Gazette. I was responsible for writing and editing sports stories, features and match reports. This included finding new angles for stories, researching articles and carrying out interviews. This experience has allowed me to develop into a highly proficient sports writer, able to find and produce appealing articles that give readers an extra insight.
I write a weekly post for Yell's Knowledge Centre, discussing content marketing, social media and web design.
ArticleMy client was a clothing manufactuer who wanted to optimise the SEO on the website bearing in mind the industry audience and media they wished to target. This was all with a view to optimising their SERP ranking.I carried out detailed research and extensive editing to produce an engaging read which included a subtle balance of internal and external links around a body of text which was relevant, engaging and keyword friendly.The objective was organic search results success. In all cases where I carried out similar projects for this client, the result was position #1 in Google for their desired search terms.
ArticleBlog article for Ashford fulfilment company Menzies Response. I've trebled their web traffic in one year thanks to a series of blogs that have performed well on social media.
ArticleA production company has a legal and moral duty to protect its crew, actors, and stunt performers—but everyone on set shares that responsibility. Having spent 22 years in the film industry alongside a background as an ex-firefighter, I’ve learned that common sense alone isn't enough in high-risk environments. Every scene brings unique hazards, from performer fatigue and stunt harness setups to pyrotechnics and unpredictable weather. Thorough script breakdowns and early risk profiling don't just prevent serious injury; they protect your budget and reputation. When production companies plan intelligently, safety doesn't slow down the creative process; it keeps the show moving forward.
ArticleI was commissioned to research and write an article/guide for OVO Energy on the current state of eco initiatives within the UK and the rise of Demand Side Response (DSR).
ArticleBlog post "Are Developers Really in Charge of Security?"
ArticleBaringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.
Article
ArticleSpreading the word about key conservation law The charity Friends of the Lake District wanted to get a blog at the top of Google, or at least on the first page of results. By becoming the leading reference point for one of the founding tenets of National Park management, it would help raise awareness. Especially for their Save Our Lake District campaign. Their target audience: visitors, residents, potential partner organisations, journalists and influencers. You can never guarantee a top spot in Google, as you can’t control what competing pages are doing. But it was such a niche subject I thought we stood a good chance.
Article
ArticleThis article looks at the new face of experiential learning: Learnlife, a learning hub based in Barcelona. It was written for my client, Muzo, a classroom furniture supplier.
ArticleAgeas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to write this news piece for online magazine Solved, they received it the same day. Knowing your client often makes a job go faster, because you know their style and tone of voice before you start.
Award-winning blog writing for Complete Fertility CentreAwarded 2nd place in Feedspot's Top 10 UK Fertility Blogs in 2020 for Complete Fertility Ltd, part of the market-leading Assisted Reproductive Services provider, Virtus Health. I wrote regular informative fertility blogs with clear messages that were designed to break down fertility jargon so that it is more easily understood by prospective patients.
Article
ArticleThis is a comment piece that was placed in Insurtech Magazine from the founder of By Bits in response to the FCA changes relating to the dual pricing ban, which you can see here - https://insurtechdigital.com/digital-strategy/why-dual-pricing-ban-will-drive-insurance-to-a-better-future
ArticleA pun-tastic article announcing Dragon Soop as the shirt and short sponsors for Rugby 7s team, The Pig Wrestlers. The challenge: include as many pig puns as possible. Challenge accepted!
ArticleHow do you make a complex product like hedging relevant to the average reader? You show them how it has an impact in the real world. In this blog post, which won a Best B2B content award in 2021, I tell the story of how hedging made the Chicken Mc Nugget commercially viable.
ArticleNSIPs can bring local benefits, but they can also cause disruption and concern for nearby communities. To help with this, many developers make community grants available, designed to benefit the economy, society and/or the local environment. We recognise that the process needs to be made as simple as possible, so that local and parish councils can work together effectively and make sure that residents' voices are heard. What community benefits funding is available for NSIPs? There are a range of benefits grants available, depending on the type of project. Offered voluntarily by developers, these include cash payments that go towards community funds, investments in local amenities, support for education and skills, or even practical benefits like donating equipment or services that the community needs. How to find NSIP community grants and funding opportunities Anyone can find out more about grants and project-related funding by engaging with an NSIP consultations, and once finalised by the developer, the benefits should also be locally advertised and searchable online. You can find a list of all of the current NSIPs in Suffolk here and the individual websites listed will have details of any funds that developers are making available for local communities. Examples of some of the grants that are available for NSIPs in Suffolk: Sizewell C Community Fund (£23m) which focuses on reducing the impacts of the Sizewell C construction. Sizewell C Neighbourhood Fund (£10k) which is for projects that directly benefit people living within 10 miles of the Sizewell development site. National Grid's Bramford to Twinstead Community Fund is offering grants of up to £20,000 for communities along the project route and opened in May 2026. A woman with grey hair wears dungarees, and standing behind tables set up with gardening items on the tops. Children and a couple of adults looking at the items. The setting looks like a large greenhouse. Tips for making a strong NSIP funding application Engage early with developers: the best time to influence community benefits is during the pre-application stage. This is the stage where the formal dialogue and exhibitions will happen, and where developers will be consulting the local community. Use Local Impact Reports to support your case: find out if your district or county council has produced a Local Impact Report (LIR) for the project. This will help you find out about any expected impacts (like noise or traffic). As community benefits may be ai to mitigate these impacts, this information can strengthen your application. Show how the project affects your community: the NSIP planning process aims to weigh local impacts against national needs. If you want to make a strong case for a grant, you will have to be very clear about how the project affects your community. Using evidence to support your application: good applications are evidence‑led. You can reference data from SODA, alongside local evidence gathered through surveys and other consultation activities. This should describe the groups served, how services are delivered, and how the council understands local need. A group of young girls are playing football - some wear red and white uniforms, the others wear black andwhite stripes. Inclusion and balancing community needs: applicants should show how projects are inclusive and avoid unintentionally excluding certain groups. But where a scheme benefits one group more than another, for example a new playing field that mainly serves children and families rather than dog walkers, this should be acknowledged. The application should explain how impacts are balanced, such as by improving nearby walking routes, providing alternative spaces or delivering complementary initiatives. Align with the funder’s objectives: clearly show how your proposed project aligns with the funder’s priorities. Explain why the proposal is a good strategic fit and demonstrate that all relevant policies and procedures are already in place. Developing a short council business plan can be helpful, even if informal, as it sets out ambitions, priorities and how the project supports longer‑term community goals. Ask the local community: consult local people and ask them for their views. Use local knowledge to explain how the development could affect the area and the people who live there. This can also help shape your grant application. Collaborate with neighbouring councils and organisations: small community organisations and parish councils can work together to draft a joint application. Applications from multiple parishes or charities are often more effective than competing or separate applications. Plus, you can share the workload, advise each other and pool helpful data. Smal clumps of seagrass is blowing in the wind, on a low sand dune with the beach and sea in the background. The sky is blue. Biodiversity Net Gain: NSIPs are required to deliver biodiversity net gain, so you can link this requirement to your desired local outcomes. This could include greener and more attractive public spaces, improved habitats, or opportunities for volunteering, learning and wellbeing. Demonstrating how environmental improvements directly benefit residents can significantly strengthen an application. Look at this case study about Saxmundham Town Council’s approach to mitigation for an NSIP (please note this example was not for a grant funding application). Defining success: a strong application will clearly describe what success looks like and how it will be measured. Councils should explain how the project supports growth, resilience or wellbeing, and set out any match funding, including the use of Community Infrastructure Levy or Section 106 monies. Funders will also look for proposals that create opportunities for further development and deliver clear benefits to hard‑to‑reach groups, ensuring long‑term value for the community. Get advice and support: councils and organisations in Suffolk can ask for advice on engaging with developers by contacting the SCC NSIP Team at NSIPs@suffolk.gov.uk. Or you can contact SALC via the Members Portal or email engagement@suffolk-alc.gov.uk.
ArticleRegular blog posts and case studies for the UK's only telecoms co-operative
