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    Lorna Young

    Indigo Words

    Combining communication skills with a passion for business growth. I'm a rural economic development consultant as well as a copywriter, and I have specialist knowledge of the food and drink, tourism, land based industries and the green economy. Engaging product descriptions, appealing tourism descriptive copy and informed food and drink brand positioning are all writing strengths. I have a solid track record of securing industry award wins for my clients, and of writing successful funding applications. My approach is to work in partnership with clients to help them achieve their performance objectives. Based in south west Scotland I provide copywriting services to clients based in the UK and Ireland.

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    Simon Young

    Magic Word Media Ltd

    I launched my agency Magic Word Media Ltd (magicwordmedia.com) after enjoying ten years leading the copywriting and owned media teams for one of the world's largest gaming companies, The Stars Group. Before that, I was a national newspaper journalist, news editing Britain's most prominent newspapers including The Sun and Sunday Express. As the poet Pearl Strachan Hurd wrote: "Handle them carefully, for words have more power than atom bombs." I am paid by my clients (nationally as well as in my home town of Ipswich in Suffolk) to take this burden of responsibility from their shoulders. It's an expression of trust that I never take lightly. It's not all work and no play, though. In 2015 I founded and still write the Suffolk Gazette (suffolkgazette.com), one of Britain's most-read satirical and spoof news websites. It's a fun diversion and raises a lot of smiles, as more than 3.5 million readers will confirm.

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Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

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