It’s not easy writing about yourself, I’m usually much happier writing for others, but I’m here to tell you about me and my business… I’ve been writing professionally for a few years now. My company is called Initial Words Copywriting and Proofreading, and I am based in Urmston in Manchester. I started my career as a media officer at Lancashire County Cricket Club and after a few seasons of looking after the press box and media releases, I decided that I wanted a change. Jump forward a few years and I am here in Urmston sharing offices with a pair of web developers, a marketing consultant and a social media company, and we have formed a type of co-op. We work together often and it’s useful to have other industry experts on hand! I think if I was to share one of the most important skills I’ve learned over my career it is to learn to listen to your client. To be able to write in your client’s voice, you have to listen to them first and understand what their brand message is. Without that, you are just writing your own words, not being a copywriter. I love listening. What sort of services do I offer? I try not to specialise in just one area. Carrying out different sorts of writing means that I can understand different types of voices and tones, and I like to turn my hand to many industries. Blogs Editing Proofreading SEO and content optimisation Product descriptions Setting up and managing WooCommerce WordPress website administration Newsletters Press releases Website content Social media profiles App content Brochure and leaflet content Interview skills Enough about me! If you would like to learn more about my content service please do get in touch or message through www.initialwords.co.uk and I’ll get the kettle on.

Dorset based copywriter with interests in sailing, electric powertrains (e-bikes, e-cars, boats - whatever needs a battery not fossil fuels) and cannabis / psychedelics. What do I do? I take complex topics and communicate them to a level that most people will understand. This has been in the past, cryptocurrency, the finer issues of e-commerce, and simplifying the language of academic research. Visit www.richardshrubb.com to see what I'm about!