Hello, I'm Helen, a freelance digital copywriter, content creator, communications expert and family travel blogger. My passions are travel (especially home-grown, ethical and sustainable), tech, feminism and making complicated stuff easy to understand. I’m a no jargon, no fluff kind of person, and believe in making Every. Word. Count. With two decades of experience in the travel industry, I’m at ease writing for tourist boards, airlines, travel start-ups and travel technology companies. But I’m also pretty good at crafting thought leadership pieces for busy CEOs or getting to grips with a new product or service and making it simple.

I'm an experienced copywriter, having written for many different companies, including the Co-Op, Slater and Gordon LLP, and Claims Direct. I've been a freelancer but am currently an in-house writer for Kaplan, a professional education provider. I manage a team of web editors, work closely with UX design, and oversee any words coming out of the marketing department. I also run the marketing and website for Alderley & Wilmslow Musical Theatre Company and The Association of Community Theatre. In my spare time I like to help out with words wherever I can, often giving my time for free to help small businesses and start ups.

Being a freelancer, I thrive on working with inspiring individuals. I love language & tech and my focus is to get your words to sound more human. - I have a decade of experience in tackling complex business challenges - Since 2015 I have worked as a Freelance Web Designer - And, you can couple this with a background as a University Lecturer So, my writing skills ensure your digital UX copy is clear, helpful, and concise.

Hello and welcome to my Procopywriters page! I'm a highly experienced UX writer, creative copywriter and editor with SC Clearance. I am also a founding partner of Haddington & Haddington Creative Agency. Visit haddingtoncreative.com, or emilyhaddington.co.uk for more details about my respective companies. Here's a breakdown of my skills: - Writing long and short form copy for landing pages, campaigns, blogs, e-comms, websites, marketing and promotions, product descriptions, point of sale work, internal communications, social media posts - Writing for other formats such as TOV guides, scripts, newsletters, brochures, advertising, branding, captions, sells, training materials, legal documentation and guides - UX writing for native apps, progressive web apps and websites - UX: End to end copy for customer journeys, Micro copy for Apps, Buttons, CTAs, Alerts, Notifications, Menus, Website Navigation, Destination results listings, Banners, Tiles to improve customer/user experience - UX: Taking part in competitive benchmarking and usability testing - Experience of working in Scrum and Agile teams, with collaborative methodologies and processes - SEO – optimising copy for search engines, assessing keyword density, tone, keyword research using SEMRUSH and Twinword, optimising metadata, H1s, anchor text and backlinking - Using Figma to edit copy in wireframes - CRM (Customer Relationship Management) Campaigns, customer emails and general copy - Using DotDigital email marketing platform - Writing for magazines and print publications – news, blogs and features - Proof-reading, fact-checking and sub-editing for any of the above - Content, SEO, editorial and marketing consultancy for a range of brands - B2C and B2B copywriting for a vast range of industries - Writing/creating metadata - Using client content management systems (CMS) including Basecamp, Asana, Shortlist, Slack, Monday, Wrike, Confluence, Jira, Trello, Microsoft 365 Suite, Google Workspace, ClickUp - Using e-learning/e-training software Evolve Authoring - Legal writing services/HR consultancy and Employment Law advice/writing - Converting copy from language translations to British English and US English - Proficient in Wordpress, Figma, Microsoft Office, Excel, Photoshop, Adobe InCopy and InDesign - Working with different stakeholders to assess, implement and review content, including UX designers, content designers, web/digital designers, developers and marketing/product teams - Project management/ability to juggle multiple tasks under pressure I have professional copywriting, UX writing and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I also offer consultancy, research and editing/QC. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, JP Morgan/Chase, LSEG, NATS, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Taylor Wimpey, The Guardian, O2 and other smaller companies.

Interaction Experience Architect (behavioural science centred) | Digital Leader | Consultant Copywriter, Content Designer and Content Strategist

Corporate communications specialist. Currently developing and delivering strategic leadership, brand and culture messaging for LV= Life and Pensions.

Hi, I’m Anita, a copywriter based in the West Midlands. I write content to help you connect with clients and raise brand awareness through clearly written and informative content that cuts through the jargon. How do I do this? I take the time and effort to get to know your business, mission, and client needs. Doing so ensures I fully understand your message and its intended audience. The result is copy fit for purpose, which resonates with your customers. Who do I work with? I work with businesses across a variety of sectors, including: ✔️ Software development teams ✔️ Marketing and graphic design agencies ✔️ Financial advisers ✔️ Lighting designers Why hire me as your copywriter? 📌 With over seven years of experience in writing marketing, advertising, and technical materials, I know what works and what doesn’t when it comes to content. 📌 Whether your intended audiences are pension newbies or seasoned software developers, I can write for different levels of technical expertise. 📌 My technical background helps me to grasp complex information quickly. Before becoming a freelance writer I worked in various technical roles that involved web analytics, SEO, usability testing, and writing technical user guides. 📌 Your copy is in good hands. Both my MA in Publishing and BA in Creative & Professional Writing and English helped me to hone my writing skills and provided me with a foundation of knowledge that I have built upon over the years. “Anita’s work is of a consistently high-quality standard. She is reliable, conscientious and a delight to work with.” Hannah Quirke, Vectorise Marketing Working together Are you ready to connect with your customers through informative written content that’s easy to understand? Get in touch for a chat: hello@anitacopysmith.co.uk

"Doug, your copy writing skills really are exceptional. Thank you for all the time and effort you have put into our website. It’s really appreciated.” - Nicolas Carlton-Smith, Carlton Smith Private Wealth. There's a motto above my desk - "Always lead with the outcomes, and give people a reason to care" - and it’s an approach I bring to just about every project I work on. Everybody wants something. I'm all about connecting to people and those wants. I'm a copywriter who helps user-focused businesses get attention, win trust and define their service. You want to know exactly what you need to say, and where to say it. And you want to say it clearly, in a way that appeals to people personally and makes you look like the answer to their prayers. Essentially: I help you show other people how you help them. And I do it through your website, brochures, landing pages, emails and ads. (But not blog posts. Please don’t ask me to write blog posts, LOL) I've also been writing and self-publishing a series of urban fantasy novels for readers aged 8-12. So I know a thing or two about building up a story, as well as ads for Facebook and Amazon, and the power of a good brand, title and cover! Anyway, more blah: People usually work with a copywriter when re-branding, launching a new service or stepping up a level. How excited are you about change and the future? How excited do you want your prospects to be? "Doug is great in meetings, takes time to understand a business and its voice, communicates easily with our team and delivers content that perfectly complements our designs." - Andy Smith, StrategiQ Marketing. You'll know people make decisions based on emotion, not logic. As well as your unique traits, I delve into your customer's problems, what matters to them most and the outcomes they want - and then talk to them in the way they speak themselves. You’ll get clarity to your brand, goals, mission and messaging. You’ll be able to use your website to beat the competition as well as attract new clients. We can create: - Home pages that show your customers they're in exactly the right place and you have the answer to their problem - Landing pages that draw readers in as they read down the screen, and convert - About pages that really reveal what you're like to work with - Services & product pages that spell out exactly what your offerings do for your clients, so people know you have exactly what they need - Page Title Tags and Meta Descriptions that help with SEO and catch your customer's eye in the search engine results I solve how to say what you do - with clarity - and make an impact on your clients. Not sure a writer will understand your business? I've worked successfully with many. Check out my website: www.lookherewriting.com Drop me a line - I'll be happy to hear from you 🙂 Thanks! Doug.