ProCopywriters

Portfolio directory

Browse real work by ProCopywriters members, by sector, format or kind of work. Every piece links to the writer who wrote it.

Browsing:EmailBack to all
SectorHealthcare and pharmaceuticals3Business, finance and law3Sport, travel and leisure3Charities1Sustainability1Beauty1Lifestyle1Family and childcare1
FormatEmail16

16 pieces

Clear filters

Find copywriters for email →

Email

Prudential annuity emails

Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help develop a series of follow-up emails to be sent to people considering buying an annuity from Prudential. The content would reinforce the points explained by Prudential’s staff over the phone, giving customers content they could read at their leisure and keep for later reference. Annuities can be hard to understand, particularly when people are new to them. We used an informal tone and everyday language to explain the concepts as clearly as possible while also communicating honesty and transparency.

Business, finance and law
Tom AlbrightonWriter and editor specialising in B2B and academic
Email

Email marketing for The Charity for Civil Servants

We have provided regular copywriting and editing services for this fantastic national charity, which provides support for public workers in times of extreme hardship, ranging from mental health advice through to financial help. As part of this collaboration, we've produced content for fundraising brochures, posters, leaflets weekly emails to staff. As an example, we developed the creative concepts for a 'superhero' campaign designed to support skills swapping amongst civil servants. It was great fun producing characters such as 'The Cake Crusader' and 'Professor X-cel', as well as putting together all the related marketing collateral.

Charities
Karen BrightBright Words | Clear, compelling content that drives leads and sales
Email

InterContinental Park Lane hotel email campaign

Working for a below-the-line agency, I created copy for a Christmas email campaign featuring a Spiced Hot Chocolate recipe and designed to entice local business guests to visit the newly re-opened InterContinental Park Lane.

Sport, travel and leisure
Newsletter writing for Southampton Hospital Charity
Email

Newsletter writing for Southampton Hospital Charity

I researched, interviewed and wrote inspiring stories For Southampton Hospital Charity, using the Charity’s caring tone of voice and within tight timescales due to staff shortages.

Healthcare and pharmaceuticals
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts
Email

Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts

I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement - 'The Big 5-Oh'. As well as coming up withy the hero TV-style video, I wrote explainer videos, all content for a retirement hub, articles, emails and more. Within six months of the campaign’s release, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. The hero video had over one million impressions, with a click-through rate on YouTube that was 280% above what was expected. The print element of the campaign was equally as impressive, delivering over three million impacts.

Business, finance and law
Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability
Email campaign for Healios
Email

Email campaign for Healios

I created three email campaign customer templates and high impact case studies that communicated the benefits of partnering with the mental health provider, Healios.

Healthcare and pharmaceuticals
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts