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13 pieces for “website”

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Website copy

Core content expertise for a new marketing function, beating targets by 138%

Nordcloud, an IBM company, is a European leader in cloud migration, managed services, and training. It needed a full website overhaul – 65 pages, live within 3 months – alongside content-driven campaigns to hit ambitious sales goals. Gunning Marketing delivered the website to deadline and acted as Nordcloud's core content team, helping marketing exceed revenue targets by 138% in Year 1.

Science and technology
Anna GunningTechnical content writing & copywriting for scale-ups and enterprises
Website copy

Website Copywriting | Saunders Digital Ltd

Fresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.

Science and technology
Sarah MullaneyShe's a Writer | Freelance Copywriter & Content Writer in the Midlands | B2B and B2C Copywriter with 9+ Years' Experience
Website copy

Major SEO boost for luxury website

A new era for a traditional product Picnic Wicker specialise in luxury hampers with quintessential British charm. Disappointed by the inferior quality of foreign imports, the Spurrs switched to hampers grown and crafted in Somerset. To support this new direction, they decided to revamp their website. I was recommended by web developer to their web designer to help with navigation, web content and to lead a search engine optimisation boost (SEO).

Science and technology
Helen ReynoldsStrategic high-converting content
Website copy

Total involvement delivers content for new website

About us [landing page] Title: ABOUT US Text: Excellence in adventure for all pilot-owners [23-word intro] Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights? [27-word intro] Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure. Number graphics 250+ Pilot graduates 600+ tonnes Carbon offset since 2021 9+ Training courses 40+ Years of instructor experience ABOUT US Dedicated and passionate… [148 words] We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat. It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own. We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you. With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of. Our Fleet Modern and well-equipped Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard. Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training. New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel. Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need. [text block] Responsible aviation Reduced environmental impact We recognise our responsibility to leave the world better than we found it and fully commit to: • Offset our complete emissions footprint by 300%, • Support social entrepreneurs in developing economies, • Use Sustainable Aviation Fuel where possible, • Donate ±10% of profits to UK charitable causes. [content below to be laid out like this…] The Benefits of Echelon Air Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation. Built-in adventure Finding routes to amazing places we help make the world a smaller and more diverting place. Excellence made simple Welcome to your one-stop-shop for all general aviation and aircraft owner needs. Tailored delivery Like your favourite restaurant, we always work to your tastes, serving the best of what’s available. 21st-century training Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics. Flexible programmes Keeping things accessible and actionable, flight training takes note of your motivations and availability. Total management Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list. Global mindset In air miles and connections, we’re a company of the world. Tap into our network whenever needed. Ideal location Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.

Science and technology
Rachel HodgesCreative Content - Strategic Thinking | Corporate storyteller
Website content for an IT company
Website copy

Website content for an IT company

PS Tech is a friendly bunch of IT experts who go out of their way to avoid IT jargon. Unfortunately, their previous website was full of it. They asked me to re-write their website content — and to include all the on-page SEO that sits behind the content. I created a voice which was as warm and approachable as the team members themselves. Keywords were researched and placed correctly on each page. As a result, their website has gone from Google nowhere-land (page 5) to the top of SERPs for almost all their key services. It is now converting visitors into paying customers.

Science and technology
Website copy

Founder: Micro Oiseau multilingual and translation website

I am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range of expert free and paid for marketing support in as many languages as possible. The website also acts as a showcase for enterprising translators to show off their skills. We're building a vibrant community, thriving and sharing together.

Science and technology
Jacky Fitt FRSAInforming, inspiring | GEO/SEO specialist | award-winning author and editor
Website copy

Book Like a Boss – Technology company

I work with Book Like a Boss, a tech startup. They wanted to create a website packed full of fresh content targeted at entrepreneurs. I work with them to write all content on https://bossitude.com/

Science and technology
Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment
Website copy

CDW – complete website overhaul for global tech company

Editing and rewriting all 100+ main pages of this corporate website, as well as a separate project to improve visibility and traffic via keyword consultation, research and refocusing.

Science and technology
Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability
Website copy

Monotype website

With more than 20,000 fonts in its library, Monotype is one of the world’s largest providers of type-related products. They’re behind the text we read on the pages of newspapers and books, on the websites we browse, on the games we play and the goods we buy. Despite the ubiquity of their products, Monotype as a corporation had the image of a faceless global giant. At the invitation of SEA, I started working with the company in 2012, developing a tone of voice for type specimens and new products that made them sound more human, but still expert and authoritative. monotype.com went live in 2015, with text (and design) that helped to make the company easy to navigate and understand, and highlight its unrivalled track record of creativity and innovation. Design: SEA and iA

Science and technology
Website copy

Unique About Us Page Text

"Your journey starts here Welcome to Reseau. You might know us as the developers of ‘Welloca’ — the all-in-one practice management app. Or you might have been searching for useful insights into software development or SaaS and stumbled upon one of our articles."

Science and technology
Malcolm CoxSEO Copywriter at Contentable | Content Writer | Creative Writer
Website copy

Web content for Ace Aquatec

Customer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture industry.

Science and technology
Becky SmithStrategic conversion copywriter
Website copy

Content & SEO: Agri-EPI Centre

Working with the marketing team at this centre of excellence for UK agriculture, I edit and write web content and support with SEO strategy and updates.

Science and technology
Jacky Fitt FRSAInforming, inspiring | GEO/SEO specialist | award-winning author and editor