Email copywriting

Italian Origination | Newsletter | Beauty

Claudia Benetello

Email series for Leo Pharma

Becky SmithStrategic conversion copywriter

Prudential annuity emails

Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help develop a series of follow-up emails to be sent to people considering buying an annuity from Prudential. The content would reinforce the points explained by Prudential’s staff over the phone, giving customers content they could read at their leisure and keep for later reference. Annuities can be hard to understand, particularly when people are new to them. We used an informal tone and everyday language to explain the concepts as clearly as possible while also communicating honesty and transparency.

Tom AlbrightonWriter and editor specialising in B2B and academic

Virgin Active Cycle launch HTML email design and copy

Emily HaddingtonSenior copywriter, UX writer and agency owner

Email campaign for Northern Railway (Arriva)

introduction to one of six email campaigns for Northern by Arriva

Thora FitzpatrickB2B Copywriter in SaaS, Tech, Finance & Healthcare

KPMG Slant – fintech newsletter

Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability

Action for Children Sunday newsletter (direct mail)

Sarah Giles

The Market Research Society | Copywriting training

A day of copywriting training to help the team at The Market Research Society increase their email response rates, develop a strong tone of voice and work together to communicate their full offering to their members.

Katherine Wildman

L’Oréal moves its Netherlands headquarters to sustainable and human-centric Park 20|20

Newsletter article exploring the growing movement of circularity in building design, and the increasing interest of global companies to ensure their workplaces are sustainable.

Sarah FencottSustainability copywriter, 10+ years of experience in ESG reporting

Web and email copy for upmarket garden retail brand

Writing web and email copy for specialist British garden retail brand Sarah Raven.

Andrew BaskottCopywriter for the UK's Built Environment sectors

Email campaign for Healios

I created three email campaign customer templates and high impact case studies that communicated the benefits of partnering with the mental health provider, Healios.

Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts

Email marketing for The Charity for Civil Servants

We have provided regular copywriting and editing services for this fantastic national charity, which provides support for public workers in times of extreme hardship, ranging from mental health advice through to financial help. As part of this collaboration, we've produced content for fundraising brochures, posters, leaflets weekly emails to staff. As an example, we developed the creative concepts for a 'superhero' campaign designed to support skills swapping amongst civil servants. It was great fun producing characters such as 'The Cake Crusader' and 'Professor X-cel', as well as putting together all the related marketing collateral.

Karen BrightBright Words | Clear, compelling content that drives leads and sales

InterContinental Park Lane hotel email campaign

Working for a below-the-line agency, I created copy for a Christmas email campaign featuring a Spiced Hot Chocolate recipe and designed to entice local business guests to visit the newly re-opened InterContinental Park Lane.

fran morgan

Luxottica email newsletter, social media, CRM and UX copy

Emily HaddingtonSenior copywriter, UX writer and agency owner

Newsletter writing for Southampton Hospital Charity

I researched, interviewed and wrote inspiring stories For Southampton Hospital Charity, using the Charity’s caring tone of voice and within tight timescales due to staff shortages.

Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts

Consumer campaign – The Big 5-Oh – Janus Henderson investment trusts

I came up with the concept for a multi-faceted campaign targeted at people aged around 50 who should be thinking about retirement - 'The Big 5-Oh'. As well as coming up withy the hero TV-style video, I wrote explainer videos, all content for a retirement hub, articles, emails and more. Within six months of the campaign’s release, Janus Henderson saw analytics soar above benchmark figures and massively outperform previous metrics. The hero video had over one million impressions, with a click-through rate on YouTube that was 280% above what was expected. The print element of the campaign was equally as impressive, delivering over three million impacts.

Peter WiseStrategic Copywriter - B2B, Financial, Property, Tech, Energy, Sustainability