Approachable and affordable writer with a no-frills approach (unless frills are called-for). Specialising in working with small businesses, echoing tone-of-voice and style, to create copy that works. Let's talk. And drink coffee.

Your story... You’re busy bringing out the best in others. Coaching leaders. Developing teams. Supporting customers. Helping organisations to be effective, engaging and successful. You know what makes people tick. And you’ve got a point of view on leadership, business, culture, behaviour, emotional intelligence, talent, assessment and learning. With more time – or an easier way with words – you’d be knocking out white papers, brochures, guides and blog posts like there’s no tomorrow. My words... Great writing builds trust. But it’s not just about picking the right words. It’s about the work behind them. The requirements gathering, fact finding, benefit spotting, message distilling, meaning building, tone setting, experience testing, perspective shifting, consistency checking, problem fixing. My job is to take this work off your plate. To think about what makes you and your business special. To tune in to your audience. And to craft the words that capture your point of view – on time and in budget. Their feedback... "Sam asked all the right questions, listened carefully to the answers and quickly demonstrated great understanding of what our business is about and what we are looking to achieve. We knew immediately that Sam could help us with our business and with achieving our objectives." Mark Constable, MD, Business Consultant and Coach at Equip Business. "I know Sam’s going to think hard about every sentence, which means we don’t have to!" Nick Padmore, Creative Director at Schwa Consulting.

Looking back now, it’s obvious I was only ever going to be a freelance copywriter. You see, whether I was working in an office, a marketing department, or with the clients of the digital agency I co-founded, I was always the go-to-guy for words. As soon as I realised those words could prompt action, improve search rankings, and tempt people to click, share and buy, well, I was hooked. When I’m not writing, I’m reading about writing. About the psychology of persuasion and the science behind why we buy. I’m keeping tabs on new techniques and looking for every inch and opportunity to make sure it’s my client’s brand, product or service that wins the day. So, if your next marketing campaign, blog, website or brochure needs words, then I know a guy who’ll write them. Spoiler alert: It’s me.

No two businesses are the same. Sure, you could be in the same industry as plenty of others, you could have direct competitors and a need to reach the same markets, but your business will have something that nobody else does. Whether you know what makes you stand out, or if you can’t quite put your finger on it, we can dig down into your brand and to help you spread the word. Your website may need an overhaul, you might want to start reaching people through a blog, or you could require something less digital and more physical (like a brochure or advertising copy). Whatever it is you need, we’ll take you through the process to make sure the results are spot on. So, stick the kettle on and let’s have a chat about what your brand is really all about. Once we know that, we can find the right words to tell the world.

Words matter. They tell the world who you are and what you do. But in today’s media-rich society, we’re bombarded with competing messages. The art of persuasion begins with good quality copy which tells your story. It’s essential that the content is informative, reads well and encourages prospective customers to take your business seriously. Are you lost for words? Do you want a fresh perspective? Are you spending days wondering what to write for your website or brochure when you should be running your business? Have you considered using a professional copywriter? I can produce compelling content that will help you stand out from the crowd. My aim is to write creative and engaging words for small businesses, charities and social enterprises. I’m easy to work with and believe in developing a constructive relationship with clients from day one. I offer affordable packages for small organisations and start-ups. I want my services to be within your reach. Contact me for an informal conversation about your copywriting needs.

Well-written copy is invaluable. It builds brand awareness and trust, communicates your story, and compels the reader to take action. Copy makes the difference in visiting a website; clicking an ad or scrolling past; liking, sharing, engaging and following; making a call or sending an email; a decision to purchase there and then. When it comes to digital and content marketing, copywriters don’t just need to be great writers. They also need to understand SEO, link building, and the user journey. For businesses without the necessary in-house expertise or resources, getting this right can be a hard slog. It doesn't have to be. I'll take the time to understand your business and what you need. Then we can get to work - creating copy and content that speaks to your customers.

Having received an honours degree in English Language and Literature, I spent 16 years working in the design industry – most of them as a director of one of the country's leading consultancies. A founder member of Writers, I have now been a copywriter for more than 16 years, gaining broad experience across most kinds of communications – for business, consumer and staff audiences. Recent projects include naming and pack copy for Aldi, tone of voice development for Npower, corporate responsibility stories for Howdens Joinery, and consumer campaigns for clients as diverse as Aviva and the National Portrait Gallery. Other clients cover a variety of sectors: Bank of America, Castrol, D&AD, London Stock Exchange, Nestle, RAC, Royal Mail, The Co-operative Travel, The Royal Parks and UEFA.