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Healthcare and pharmaceuticals copywriting

Copywriting for healthcare and pharmaceuticals clients by ProCopywriters members: websites, email, reports and more. Every piece links to the writer who wrote it.

34 pieces from 17 writers

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NHS West London | My Care, My Way
Press release

NHS West London | My Care, My Way

A marketing campaign to introduce a new healthcare service for people aged 65 and over in West London. The project brief required the development of a service name, website, general leaflet, in-depth leaflet, press release, and posters. Working closely with the communications team I also consulted with patients, patient representatives and NHS staff. "Katherine is unwaveringly passionate about delivering copy fit for purpose. She is dedicated to the subject and the result is copy delivered to brief with little need for revision. It certainly helped deliver effective marketing materials and have readily shared her contact details with colleagues without hesitation." Ann, Interim Head of Comms, Whole Systems Integrated Care

Healthcare and pharmaceuticals

Nursem — Messaging, VOC research & copy

Natural ingredients to 
soothe, repair & protect your hands Award-winning hand care for dry, chapped, sore or eczema-prone hands. Created by nurses and scientist, this fast-absorbing cream combines medical-grade Manuka honey, soothing white willow and barrier-supporting oils to help soothe, repair and protect your hands. Plus, with every purchase, you’re donating a month of Nursem products to nurses, carers, and midwives around the UK.

Healthcare and pharmaceuticals
Joe Karaali-BarclayVerbal identity, brand voice & copy for ambitious brands

Words for the mind

Mindwork is a therapy practice based in New York. Their approach focusses on the partnership between therapist and client, so it was important to stay away from language that made the practice sound impersonal or too clinical. To help potential patients get an understanding of what to expect from Mindwork, the therapists’ areas of expertise are divided into a set of digestible sections that are easy to get your head around. Delicate subjects, from loneliness and low self-esteem to stress and anxiety, are described using simple, everyday language. Which helps to create a welcoming, non-threatening introduction to the practice.

Healthcare and pharmaceuticals
L CourtsFreelance Brand Writer | Words for brands and other things
Article

VMware blog writing

I regularly write blogs for VMware that sit on its site. My brief covers; retail, defence, and healthcare while I am also the only UK copywriter tasked with producing content for the executive team. The VMware blogs are hosted globally and populated by many writers and staff so there is no singular link to my work, but you can see the blogs here (https://blogs.vmware.com/) and I am more than happy to share specific examples of what I have produced.

Healthcare and pharmaceuticals
P3 Pharmacy Magazine – regular features
Website copy

P3 Pharmacy Magazine – regular features

Diabetes management: Pharmacies on the frontline (March 2026) You and your team are increasingly central to diabetes prevention, offering accessible risk assessment, early support, practical guidance and helping patients manage its impact. Sarah Clark reports. With diabetes prevalence continuing to rise, there is growing interest in whether community pharmacies could play a greater role in identifying people at risk earlier, potentially through a screening service similar to the hypertension case-finding programme. Earlier detection could help reduce pressure on NHS services by preventing serious and costly complications, in addition to the valuable support pharmacy teams currently offer customers living with diabetes or at risk of developing the condition. Jackie Higgins, senior clinical advisor at Diabetes UK suggests that pharmacy teams already play a vital role by providing advice on reducing their risk, prevention and medicine management. “The symptoms of type 2 diabetes may not be obvious, and with increasing numbers of people developing this life-changing condition, it’s vital that people know their risk,” says Higgins. “Through Diabetes UK’s partnership with Tesco, for example, pharmacy teams now provide specialist information and support for customers to help lower their risk of developing type 2. “Customers can take a Diabetes UK risk assessment in-store at more than 350 Tesco pharmacies without an appointment. Specially trained staff can also advise people living with type 2 diabetes on aspects of managing the condition, including medication and as well as offering practical tips and support.” Pharmacists based in designated locations listed on the NHS website can also refer patients at risk of type 2 diabetes to the Healthier You: NHS Diabetes Prevention Programme, if they meet eligibility criteria.   Early detection Pharmacists play an increasing role in prevention and early detection, too. They can support people with all types of diabetes to manage their condition, helping people reduce their risk of diabetes-related complications. Diabetes UK encourages pharmacy staff to engage people with diabetes and ask them about their general health, advises Higgins, particularly if they are making enquiries about products which may be related to diabetes, such as foot care products and compression hosiery. She comments: “Asking customers about their general health when they are ordering or collecting their diabetes medications is a good approach. Signposting to trusted sources containing further information would also be useful. The Diabetes UK website is a good starting point.” Pharmacists can provide guidance on the importance of regular foot checks and offer education and advice on managing foot conditions. In addition, using tools such as ACT NOW, can equip pharmacists to be able to advise people about when they should see their doctor about a foot problem. Diabetes UK also encourages clinical pharmacists to carry out enhanced structured medication reviews. The National Pharmacy Association (NPA) has highlighted new opportunities for pharmacies to expand their clinical services, including screening for cardiovascular risk and diabetes, as part of its response to the NHS 10-year plan, and in September 2024 the Company Chemists’ Association (CCA) called for a pharmacy diabetes screening service along the lines of the hypertension case-finding service, which the CCA claimed could save the NHS £50m a year by catching people with diabetes before serious complications develop. Malcolm Harrison, chief executive of the CCA, suggests that as pharmacies have been identifying people at risk of cardiovascular disease through screening for elevated blood pressure since 2021, a similar pathway could be applied for a diabetes screening service. “This would mean that the service would be familiar to patients and pharmacy teams – and therefore quickly scalable. Patients could come to pharmacies and complete a questionnaire and take a finger prick blood test. Depending on their results, a pharmacist could either give advice, support them with lifestyle changes underpinned by follow-up point-of-care testing (PoCT), or refer them to their GP. In the future, we would expect any initiation of treatment to begin via a prescribing pharmacist.” Pharmacy screening He believes that PoCT can play a critical role in identifying those with diabetes or crucially those in a ‘pre-diabetic state’, and there are already examples of current success in this area. “Community pharmacies, renowned for their accessibility, combined with the ease of use of PoCT services, offer a new way to tackle this ever-growing health challenge. Community pharmacies have proven their ability to screen patients through programmes like the Blood Pressure Check Service and Pharmacy First. “Later this year, all newly qualified pharmacists will be independent prescribers – as such, commissioners need to ensure there are services to prescribe against – a diabetes screening service could provide such an opportunity.” Harrison emphasises that additional funding will be imperative to stabilise all pharmacies within the sector and ensure that the core supply function is maintained. “If pharmacies are commissioned to administer more services, this would need to be supported with appropriate, additional funding.” It’s also worth noting that adequate training, restructuring of roles, and possible upskilling in PoCT are longstanding considerations that feature in the discourse around expansion of clinical services such as diabetes and hypertension screening in community pharmacy. Pharmacy staff will need to be offered appropriate training so that they are competent in both measurement and interpretation before pharmacies introduce this type. The UK Clinical Pharmacy Association (UKCPA) has dedicated diabetes and endocrinology communities that offer education, networking, and training opportunities for pharmacists who are looking to expand their clinical roles, which may be a pathway towards building capability for diabetes screening services. Gurpreet Kaur, diabetes medicines optimisation lead and Black Country integrated care board and UKCPA diabetes committee member, suggests that as diabetes prevalence continues to rise, community pharmacies could certainly play a greater role in earlier identification of people at risk, through offering screening services. “It could work in two ways, depending on funding - either opportunistically or via booked appointments as part of the future integrated neighbourhood health model of care,” she says. “Using standardised risk assessment tools can identify patients for additional blood tests, for example, Diabetes UK know your risk score and QDiabetes.” Blood tests (random or fasting finger-prick blood glucose testing) are another suggestion, although Kaur suggests that HbA1c would be the ideal option. “Although point-of- care devices are already available, local pathology services very often don’t approve them. Also, the communication of primary care results isn’t input into clinical systems, which leads to a need for repeat testing at GP practices. PoCT could be used for people assessed as being at risk, or high risk, as part of their initial screening through locally designed pathways, and support then given to patients who need a follow-up, if there’s a positive result that requires further investigation.” For screening services to work effectively, though, data sharing needs to be in place with GP practices to make sure that any results and follow-ups are linked to a patient’s record – something the pharmacy sector is already advocating for. Once diagnosed, people living with diabetes can turn to pharmacy teams for support with their condition, for example by helping patients to monitor their diabetes properly. But there are pitfalls, and important considerations if patients are to be expected to take over monitoring such important aspects of their health. In the case of blood glucose monitoring, patients are regularly issued with new meters, says Kaur, which gives pharmacy staff the perfect opportunity to make sure they know how to use them, along with continuous glucose monitoring sensors like Freestyle Libre 2+ or Dexcom 1+. “These get updated within the local health economy frequently,” says Kaur. “There’s an increasing emphasis on using apps to track blood glucose readings. All of these require support, but health literacy can be a challenge for some people. As pharmacies are generally more accessible, with appropriate funding they could support digital uptake locally and provide training/upskilling opportunities for pharmacy teams, as part of a wider healthcare neighbourhood team.” Pharmacy staff are invaluable when it comes to ensuring medication adherence – especially through advising about the correct injectable therapy technique. They can also advise on the right storage and disposal of sharps and educate patients around things like sick day rules, which advise staying hydrated, frequent blood sugar/ketone monitoring, maintaining insulin, adequate carbohydrate intake and knowing when to contact a healthcare professional. “Illness raises blood sugar levels and increases the risk of dehydration, especially if the patient is experiencing vomiting or fever,” advises Kaur. “Patients may visit a pharmacy for advice or support with minor ailment remedies, and this gives pharmacy teams the perfect opportunity to provide advice about using their medications during periods of sickness.” With national issues surrounding medicines shortages and discontinuations, as well as the uptake of generic and biosimilar medication for cost-efficiencies, community pharmacy is very often involved in the supply chain – and pharmacists are likely to have to communicate any changes in therapies. This embeds the pharmacy team as key individuals to support medicines safety and reduce risk from harm from communication in changes that are made by prescribers. Kaur suggests that as lifestyle and behaviour support such as weight management, smoking cessation, healthy eating and exercise advice and advertising of local services are already available in pharmacies, building in conversations about eye and foot health checks and even depression scores would be another avenue to explore to support people living with diabetes holistically in the community setting. “In addition, pharmacies need to be able to signpost local pathways for referral to suitable services – and make sure that any red flag escalations are appropriately managed,” she says. “The infrastructure for the sharing of notes and inputting of information to allow access to the wider team is still a gap – but it’s improving. This is very much an area for new prescribers in community pharmacies to consider.”

Healthcare and pharmaceuticals
Sarah ClarkI turn complex concepts into engaging content for healthcare, public sector and research.

SEO content writing, Florence

Feeling lonely at work can happen to anyone, even nurses. According to The Campaign to End Loneliness, in 2022 almost 50% of adults or 29.66 million people in the UK reported feeling lonely, whether that was occasionally, sometimes, often or always. You can still feel lonely and isolated as nurse, even if you're interacting with patients and colleagues every shift. In a high-stress role like nursing, it's normal to feel isolated - and when you’re working agency shifts, without regular colleagues and different people to care for every day, it can be even worse. If you’re feeling lonely, it’s important to tackle it for the sake of your own well-being - and so you can stay focused on giving high-quality care. Here's how to tackle loneliness as an agency nurse...

Healthcare and pharmaceuticals
Sarah WoodMarketingondemand | Senior B2B Copywriter | Content Strategy | Oxford
Email campaign for Healios
Email

Email campaign for Healios

I created three email campaign customer templates and high impact case studies that communicated the benefits of partnering with the mental health provider, Healios.

Healthcare and pharmaceuticals
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts
Article

Blog article for Anti-Ageing Systems

For Arthur Miller, a seasoned marathon runner with over 30 years of miles under his belt, running was more than a hobby; it was a lifeline. When his first marriage broke down in the early 1980s, leaving him in deep emotional turmoil, the open road became his sanctuary. In the UK, over 75% of suicides are committed by men, making it the leading killer of men under 35. Yet men remain notoriously hesitant to ask for help. While therapy and medical support are vital, powerful forms of self-help are completely free, and physical exercise remains one of the most effective ways to boost mood, process emotions, and build mental resilience. Arthur’s journey began humbly around his 41st birthday with a pair of blue Adidas running shoes. That single decision sparked a lifelong passion: running the inaugural 1981 London Marathon, conquering New York and Paris, and eventually qualifying for the historic 100th Boston Marathon. Beyond the medals, pounding the pavement gave him clarity, lifelong camaraderie, and a grounded spirit through life's inevitable ups and downs. Now approaching 80, Arthur considers himself one of the luckiest men alive: 'Running kept me grounded, gave me a community, and quite possibly kept me sane.' If Arthur’s story proves anything, it’s that every step forward, no matter how small, is a step in the right direction for your mental health.

Healthcare and pharmaceuticals
Rachel RoussellSenior Freelance Copywriter - High-Impact Website Copy, Blogs & Strategic Content Strategy
Brochure

LinkedIn, brochure and web copy for a mental health trainer

Achieving mental wellbeing… on a grand scale We’re living at a time when mental health and wellbeing are constantly challenged by the pressures of day-to-day life – in a world where conflict is rife, the economy is unstable and climate change threatens our very existence. It’s no wonder mental illness is dramatically on the rise. Your staff know how to keep themselves physically well: healthy eating, regular exercise, plentiful sleep. But do they know how to keep themselves mentally well? Businesses that don’t care for their staff experience significantly more absenteeism and presenteeism, and less loyalty and productivity. The good news is, 83 per cent of global businesses now have a wellbeing strategy* (up 25 per cent since 2020). It’s a step in the right direction – but it’s not enough. That’s what I’m here for.

Healthcare and pharmaceuticals
Sarah TownsendFreelance copywriter and editor since 1999. Transforming words from BLAH BLAH to TA-DA.
Website copy

Cancer Research UK

Cancer Research UK · Strategy only

Everything from types of cancer, possible causes, tests, treatments, clinical trials and coping. We have all information about cancer to help.

Healthcare and pharmaceuticals
Adrie van der LuijtTrauma-Informed Content Consulting

Epsy – Healthcare app

Healthcare and pharmaceuticals
Len WilliamsSenior copywriter | London-based | B2B tech | Engineering | Finance | Ecommerce | Healthcare | Built environment
Award-winning blog writing for Complete Fertility Centre
Article

Award-winning blog writing for Complete Fertility Centre

Awarded 2nd place in Feedspot's Top 10 UK Fertility Blogs in 2020 for Complete Fertility Ltd, part of the market-leading Assisted Reproductive Services provider, Virtus Health. I wrote regular informative fertility blogs with clear messages that were designed to break down fertility jargon so that it is more easily understood by prospective patients.

Healthcare and pharmaceuticals
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts
Website copy

Picto | Wayfinding helps people to find their way from place to place

Picto Signs is a design-led wayfinding and signage company, working across six sectors in the UK – education, healthcare, culture, living spaces, workplace, and community and sports facilities. Picto Director, Sarah Phillips, wanted to redevelop Picto's website to showcase the company's projects and reposition the brand in the marketplace.

Healthcare and pharmaceuticals
Website copy

ALK – Conversion landing page

A landing page to show the benefits of seeking advice, diagnosis, and any potential treatment from a healthcare professional Primary conversion point: Download the GP Prep guide Secondary conversion points: Download klarify (app) Tertiary conversion point: Sign up for an Allergy Days event Key message: We’re here to help and guide Markets: CA and NL

Healthcare and pharmaceuticals
Becky SmithStrategic conversion copywriter
Research Communications for THIS Institute
Article

Research Communications for THIS Institute

Maternity care is uniquely complex because it involves at least two lives: the person in labour and the baby. Decision-making for clinicians and those in labour is highly challenging: situations initially assessed as low-risk may deteriorate, many things can change over the course of a labour, and both emergencies and the risks of over-intervention have to be managed. https://www.thisinstitute.cam.ac.uk/blog/working-together-for-safer-maternity-care/

Healthcare and pharmaceuticals
Sarah ClarkI turn complex concepts into engaging content for healthcare, public sector and research.
Article

Checkit thought-leadership

For the majority of 2021 I was retained as Checkit plc as its UK PR support. This involved writing (and placing) a number of articles in its key target sectors - hospitality, healthcare, retail and HR. You can read the content here, attributed to comms manager, Nick Henderson - https://www.checkit.net/blog This is an example piece that was placed in IT Pro Portal

Healthcare and pharmaceuticals

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