My style is informal and witty. Some may say irreverent. But at least it's never 'corporatey', jargon-filled or vanilla-flavoured. I could be described as a marketing all-rounder. I've worked in the industry for over twenty years, with stints in various ad agencies, as a media buyer on client side, as a press officer and even a print buyer. In the last ten years I've settled for my first love: writing. First in-house and now as a freelancer. I work with a range of clients, from creative design agencies, SEO consultants and web developers, to multinationals and SMEs. But I especially like working for clients who give me free stuff. I live in London, like to run and have a season ticket at Arsenal. I also have an odd sense of humour. (Those last two statements may be related.)

If you're looking for an intuitive writer for creative writing services, you're in the right place. I'm an INFJ with 20 years experience working with writers, and supporting creatives on their journey to publishing. My particular niche is the creative industries: Art, Music and Literature. Other topics and industries I can write in are: Environmental Science writing for articles, blogs or courses. Particular niche topics are Ecology, Chemistry, Pollution modelling, Climate change, Renewable energy, BAPs, Woodlands and Conservation. I have done a degree in Environmental Science at University and Voluntered with The Conservation Voluteers (TCV) where I attained BSC (Hons) and Diploma in conservation respectively. My personal interests include: Tai Chi, Philosophy, Astronomy, Piano, Violin, and Nutrition. Here are some of the services I offer: Copywriting - Website copy - Landing pages - Industry-specific SEO and meta descriptions - Product descriptions Aimed to get your website ranking higher naturally, and converting visitors to fans and customers. Blogging and Long-form Content Writing - Development of strategy and content pillars for your blog - Help understanding your audience and creating content with them in mind - Blog posts on creative matters, lifestyle, art, music and writing -White papers and professional how-to guides in Affinity Publisher Having highly shareable content increases your reach online and helps funnel new visitors to your website. Ghostwriting - Memoirs - Non-fiction self-help books - Lead Magnets Don't have the time or skill to write a book yourself? I can do it for you. Proofreading Services - Proofreading of novels or magazine articles that are ready for publishing - Proofediting services for those who need a little more detailed correction - Structural editing and novel coaching for aspiring authors Make sure your book or other written content is at its best and free from grammatical and spelling errors.

Founder and senior copywriter of BCNcontent, Barcelona's leading copywriting agency. I work alongside an international team of talented freelancers: copywriters, translators, journalists, proofreaders, SEO/SEM experts and more. We provide companies and creative agencies — in Spain, the U.K. and around the world — with original and translated copy and content. Get in touch — we're here to help.

Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market? Do your experts understand what you do, but customers don't? You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?” Here’s why I’m that writer: • As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers. • As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue. • I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy. I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be. Here are a few examples of what I have done for past clients: • The SEO revamp I did of one client’s website resulted in a 146% increase in traffic • Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog • An email sequence I wrote increased webinar sign ups by 200% But enough about me. Want to talk about what I can do for you? Shoot me an email and let's get started. jayne@whiterosecopywriting.com