B2B companies need copy that matters, not mutters. That's why I use my adtech/martech marketing experience to help businesses of all sizes overcome their content headaches. Supporting owners or marketing teams that lack the time, ability or resources to produce the content they need, I'll help you: ✅ Banish bland copy and replace it with punchy, persuasive content that resonates with your audience ✅ Avoid complexity by distilling your messaging down to what's essential – and human ✅ Polish your rough thoughts into insightful copy ✅ Free up your time by removing the effort of creating great content Need support? Just get in touch, and let's chat.

You’re here because you need impactful and persuasive copy to give your customers and competitors something serious to think about. Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and ideas across a wide range of business sectors, including tech, digital, SAAS, ecommerce and leisure. All the key marketing essentials are here, including web & lander copy, emails, VSLs & video scripts, advertorials, brochures ... anything cool & customised you need to promote your stuff. Gtg for fresh new copy, pinpoint revisions & wholescale resurrections. With my expertise, you can showcase your offer exactly the way you want ... and make it resonate to your advantage with precisely the audience you seek. No jargon. No waffle. No timesink. Saying the right thing to the right people in the right way about your enterprise is more important than ever before. This is true whether you're staying afloat, taking risks, or starting out with a bang. 2024 looks set to be a catalytic moment in history and the possibilities may be juicier than you think. Don’t leave it to your rivals to set the agenda. If your offer to the planet eases the load, speeds/greens things up, or breaks the mould entirely, you should probably get in touch sooner rather than later. Please note: I do not repurpose AI-generated content for human consumption. This odious task is best left to bored teenagers you can bribe with smack. (If you and your audience are especially pernickety, my Zero AI sorting hat may just work to your considerable advantage.)

B2B Copywriting and Content, specialising in thought leadership/tone of voice for business and leadership. Much of the work I do is based on long-term relationships with clients, taking a collaborative approach to their overall media strategy. I work directly with business leaders, creating content for their personal LinkedIn pages. I also work with Marketing teams who either set thought leadership topics and arrange a call between a C-Suite exec and myself, or enlist my help to create a content plan and manage the process. I have been privileged to work on a number of high-profile campaigns recently; all have demanded diverse copy across a variety of different digital and print platforms. These include G7, COP26, and City of Culture.