Copywriters with surname W
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As of 2021, a love of editing inspired me to become a qualified editor. And, the excitement of online learning and fascination with words inspired me to diversify into copywriting. I love the moon, stargazing and trees, too.
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Hi, I'm Abby, Head of Search & Content at Base Creative, a full service creative agency. I specialise in content marketing, digital account management, and paid search campaigns. I'm a self-starter with a creative and strategic mindset. I love challenging the status quo, learning new skills and ways in which I can get the best results for my clients.
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Demetrius Williams is from East London and graduated with honours from the University of Westminster with a degree in English Literature and a postgraduate degree in English Literature. Having worked in various hands-on and creative roles in publishing, PR and eCommerce (fashion and beauty) for over 10 years, Demetrius has firmly established himself in digital marketing and specialises in copywriting, content marketing and SEO. Demetrius works with retail technology businesses to help them bolster their organic traffic by crafting creative, search-optimised web and blog copy to increase their online visibility. He also writes across a range of subjects including culture, lifestyle, menswear, beauty, eCommerce, digital marketing, digital trends and technology. Interests outside of work include plant-based cooking, yoga, long-distance running and taking the time to indulge in The Real Housewives franchise.
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Beginning a career in copywriting to support small local businesses with their content strategies. Currently studying my Advanced Certificate in Digital Copywriting with the IDM.
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Member spotlight
Hannah Rose“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”
Declan Morton“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
Jo Watson“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”
Abby King“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
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