UK Copywriters Directory - UX copywriting

  • PRO
    Need words to solve problems, fire up imaginations, change minds? Words that give people outstanding customer service, razor-sharp product support or life-saving info? Words that inspire them to sign up, donate or call? You’re on the right screen. In over 20 years of writing and editing, I've marshalled words for diverse sectors, organisations and purposes. I've drafted key marketing messages, brand language guides, website content and microcopy. Much of my experience has been in education, health and wellbeing, professional services and technology - but that's far from an exclusive list. I’ve written on topics ranging from child health research and cloud computing to hypnotherapy and hospice care, to flood risk and fitness technologies. Although I do work on print materials, I specialise in digital projects. I keep up to date with trends in search engine optimisation (SEO), information architecture (IA), content strategy and user experience (UX). I talk to people, go to conferences and read the latest thinking. A trained journalist, I got my first digital content job in 1999. In the two decades since then I've worked as an online content writer and editor, a non-fiction book editor, a communications and website manager, and a website development project manager. I’ve been a freelance copywriter/technical writer, content designer and content strategist since 2009. I worked in the UK for just over 20 years and returned to Cape Town, South Africa in 2022.

  • PRO
    Do you need a new tone of voice or a brand refresh? Perhaps a video script, or your site rewritten. I'll be your guide. My USP: I'm an award-winning advertising copywriter and scriptwriter with 25 years of experience who has worked in B2B, consumer and healthcare. My training at the School of Communication Arts, and extensive writing background, means that I’m conceptual and strategic, and not simply a writer who fills in the blanks. I grasp the essence of each communications challenge quickly, and can help advise you on the best approach for your marketing strategy. How I can help: Whether you’re looking to launch or relaunch your brand, need a consistent tone of voice, a big communications idea with deliverables across multiple platforms, or simply a blog, an email campaign or a website refresh, I have the expertise to deliver copy that brings results. What I offer: My specialisms include advertising concepts, direct mail, press ads, posters, radio ads, social media, SEO content and online advertising. After interrogating the brief, I produce all types of written material, from banners and viral marketing, to TV, film and animation scripts, brochures, catalogues and flyers. Editorial services: If you’re looking for more straight-forward editorial assistance, I can proof-read and sub-edit your copy to help you optimise your content. Alternatively, I can write original copy from scratch or refresh your existing content. Committed to producing the best work, I check and double-check my copy every time. My approach: I’m equally happy working on my own; or in close collaboration with a creative director, art director or designer, as well as in larger, multi-disciplinary teams of software developers and project managers. I set high standards for myself and never compromise on quality. Working with me: When you work with me, you’ll discover I have the following skills: - conceptual thinking - commercial value add - both long and short copy - a flexible, versatile attitude - ability to build rapport quickly - quick learning capacity - a sense of fun A typical project begins by discussing the brief either face-to-face or over skype or zoom, email or by phone. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery. I look forward to working with you. Still undecided? Here's what some happy clients of mine have to say: “Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time. She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.” Kate Greenslade Video producer Freshly Made Films “Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic freelance copywriter.” Katy Lindemann Digital Product & Experience Strategist “Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.” Ian Sweeney Freelance Creative Director “Julia is an excellent Copywriter. She takes our extremely vague briefs and turns them into absolutely perfect copy. She is by far the best Copywriter we have ever worked with.” James Percy Managing Director Verasseti & Dreamspace UX “Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her. She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe.” Laura Rohde Senior Digital Copywriter Wunderman Look forward to working with you. Julia Howe 07968 120202

  • PRO
    A company website is one of the first marketing assets a business creates, but it's also often the first to stagnate. Even digitally-conscious companies can get stuck in a rut with campaigns that aren't evolving in line with the ever-changing rules and trends of online marketing. That's why Full Height Copy exists. I launched the brand in 2015 as a generalist copywriting service but soon found that businesses were primarily coming to me for website copywriting. It quickly dawned on me that my clients needed support to build and maintain high-quality websites that could reach, engage, convert and retain their online audiences. Sure, copywriting was a big part of the solution, but only part of it. So I evolved Full Height Copy to become a specialist SEO copywriting and content marketing agency, and it continues to adapt to the changing demands of online business. Today, Full Height Copy is an SEO copywriting and content writing agency specialising in website copywriting, SEO management, blog management, blog writing and content creation for small and medium-sized businesses in the UK. We deliver scalable, budget-let packages that provide flexible, long-term solutions to our clients' unique digital marketing challenges. Our team is comprised of seasoned SEO professionals and a growing network of industry-specific writers. We use tried and tested methods to deliver efficient and effective services that bring our clients a high return on their investment. About me: I spend most of my time helping businesses define their digital marketing goals, analysing the work involved in releasing those goals and putting the team in place to turn strategy into action. My focus is to build sustainable and flexible packages that deliver tangible results. For me, that means helping clients scale down when needed, not just scale up. I have a background in mental health and criminal justice, making me particularly useful to public and private health and social care organisations. I have also spent time working in construction and interior design. Since launching Full Height Copy, I have worked on long-term projects with businesses in healthcare, security, manufacturing, IT, digital marketing and auditing (ISO), giving me a working knowledge of these sectors also. Away from the office, I am the guardian of three energetic dogs and two nutty horses; provide support to an organic beef farm; volunteer for a conservation organisation; and enjoy horse riding, bouldering, HIIT training and the great outdoors. I welcome clients associated with any of these pursuits. SERVICES: Website copywriting | SEO management | Blog writing | Blog management | Strategy and planning | Content marketing | Consultancy SECTORS: Health and mental health (including sexual abuse and substance misuse) | Criminal justice | Training | GDPR and cybersecurity | QHSE | ISO | Construction and interior design | Voluntary sector. "Outstanding quality - worth every penny. These guys take a real interest in you and ensure they get to know your company in detail, thoroughly research the topic content for each piece of work and produce flawless copy, every time." - Yarl Thomas, Ultrimax Coatings Ltd. Read our latest insight article:

  • PRO

    When you’ve got something big to say, you need the right words to say it. But how do you find the right words when you’re stuck for time, ideas, or expertise?

    You give me a call.

    Hello! I’m Francesca, and I write copy for problem-solvers, world-changers, and do-gooders. 70% of consumers choose where to spend their money based on principles — they’re looking for ethical, sustainable, equitable businesses like yours. And what separates you — the genuine good guys — from all the businesses claiming to be the good guy? Copy that commands attention, cuts through the empty words, and gets you noticed. Book me to write it for you and I'll help you:

    • Connect with socially-conscious customers
    • Communicate your purpose
    • Rise above the noise

    Whether you need something creative or corporate, sassy or serious, long form or short form, I’ll get your message across with clarity, accuracy and style — so you can impress your boss, make an impact, and smash your marketing KPIs.

    I can help you with:

    • Website copy
    • Email marketing and newsletters
    • Blog and article writing
    • Social media management
    • Press releases
    • Brochures and eBooks
    • Print advertising

    Who do I work with?

    My back-catalogue is as varied as Bjork’s — though not as weird. Health. HR. Sewing machines. Travel. Tarot cards. Debit cards. Cakes. Quite literally, everything but kitchen sinks. But I do my best work when my clients’ purpose and values intersect with my own. When you do more than just sell stuff — you actively take on the big social, cultural and environmental challenges we face. If that sounds like you, let's work together. Sorry oil and gas, fast fashion and gambling — I’m not for you.

    So if you’re looking to make a social impact with copy that’s:
    • Clear but not condescending
    • Purposeful but not preachy
    • Strong but not sanctimonious
    Pop an email to and let's chat. I can’t wait to meet you.

  • PRO
    Looking for clickable copy that converts? Every word counts when you're trying to reach potential customers through digital channels. You need to capture their attention, hook them and reel them in. Fast. Let me help. With over 25 years of experience in the communications industry, you'll be in safe, professional hands. I make it my business to know your business and produce insight-driven web copy the right people want to read. Plus, my brand-voice know-how will keep them coming back for more. But don’t take my word for it. Browse my portfolio and check out my website to see for yourself. And read what my clients have to say about me. After all, it’s their opinion that counts. Cut out the blah, bull and bunkum and make your words work. Contact me to find out how. Testimonials: “Charlotte’s helping us with our brand voice. She’s easy to work with, reliable, great at explaining things without using jargon and sticks to deadlines.“ Abby Penston, CEO, Focus Travel Partnership. “We’d run out of time and needed our monthly newsletter copy turned around fast. Charlotte was unflappable and efficient and just got on with the job. Her copy was on brief and on time. It also got results (an uplift in open rates)." Charles Wightman, Marketing Director, Bella Figura.

  • PRO
    14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

  • PRO
    I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 Join my newsletter to receive copywriting and content hacks.

  • PRO
    Product Description Writer and Brand Voice Buff for Outdoor Brands I help outdoorsy and creative businesses engage, enthuse and connect with their customers to get more wonderful people investing in their brand. I capture your brand's unique personality and let it ooze out through the words in your copy. My copywriting process follows my unique Trigpoint Framework so that the copy you put out to the world connects the dots between you, your product or service and your customers. Since I began working as a translator in 2013, I've written in different voices including a pasta producer, a photographer, an olive oil producer, a flour miller, a mountaineer, a welly retailer, a wedding planner, other translators, designers, a philosopher and a walking guide. I'm also a translator, subtitler, co-owner of a bakery business, mamma, climber, pasta maker and calligrapher. Drop me a message to say 'hi', tell me a bit about you.

  • PRO

  • PRO
    Hi, I'm Ben Ellis 👋 ★ Freelance Copywriter ★ ➠ Pharmaceutical experience at GSK 12+ yrs (sterile production & technical writing). ➠ Copywriting for pharma clients; agency and clients directly. ➠ Translating complicated, niche products into simple, relevant ideas. ★ For YOU! ★ ➠ I can simplify your complex messages. ➠ Add some personality and humour into your communications. ➠ Write for video. ➠ Write for the web; websites, socials, apps, email, etc. ➠ Take on regular tasks; blogs, newsletters, socials, etc. ➠ Create new ideas for new products; names, taglines, ads, etc. ★ Skills ★ ➠ Writing concisely and clearly. ➠ Writing creatively; names, taglines, short descriptions, etc. ➠ Getting to the heart of an idea, and then communicating it simply. ➠ Storytelling. I've written 3 novels so I can put together a narrative structure. ➠ Scriptwriting. I've also written 3 screenplays so I'm familiar with script structure, software and storytelling techniques. ➠ Friendly, collaborative, welcome critiques and feedback, organised and always looking to complete a good job. ➠ Web development & internet marketing experience so a good bridge between marketing and technical teams. ★ Copywriting Experience ★ ➠ Case studies ➠ Emails/Newlsetters ➠ Social media ➠ Blog posts ➠ Website copy ➠ Press releases ➠ Video scripts ➠ Technical writing (SOPs, SWIs, Logbooks, Proforma, etc) ★ Says Who? ★ "Ben demonstrated an extremely high level of skill and aptitude for writing technical documentation. I would not hesitate in recommending him to others." Scott Harrison. Project Team Leader. GSK. "Ben worked with us on our LinkedIn and email marketing, providing us with detailed reports, and wrote a case study about a product trial. His writing, web skills and pharmaceutical experience was an excellent combination for us." Robert Perin. Managing Director. Protak Scientific. "Ben created humourous copy reflecting the quirky characters created for each design, and also a great tagline we could use across the whole product range. We were lucky to find Ben!" Jimmy Young. Founder. Common Ground Brewing. ★ You Sound Brilliant! How Can I Contact You? ★ 📩 🖥️ ➠

  • PRO
    Mel specialises in retail product and brands with specialist expertise in Amazon copywriting. Once an Account Director for blue chip fmcg brands such as Carte D'Or ice cream and Immac hair remover, she has now been a freelance copywriter for over twenty years. In that time Mel has written copy for thousands of retail products from sirloin steak to Swarfega hand cleanser, conditioner to Canon cameras. Many of these have been split-test to show stratospheric uplifts, such as a test for South African retail giant The Foschini Group that increased sales by 19% across 23 different websites. Mel is also a published author with an Amazon bestselling book about copywriting for websites and printed catalogues called Flicks & Clicks. In 2022, she appeared in the documentary ‘Marketing Can Change the World’ sponsored by Meta Facebook and produced by The Drum. For the last five years Mel has been specialising in Amazon copy for brands including Stoli vodka, Typhoo Tea, Greenworks lawnmowers and Harry Potter merchandise. If you would like some ideas on how to improve your product copy on your own site or on marketplaces, Mel would be happy to speak to you.

  • PRO
    British-born Berliner. Copywriter. German-to-English translator. Geek. Naturalised German (dual UK/DE citizen). I specialise in branding, strategy, and priority copy for high-end marketing projects and high-tech niche organisations based predominantly in Germany and Switzerland. I studied human aspects of information technology at Master's level and have particular insights into content design, online communication across cultures, UX, writing for conversion, and high-end print marketing. My regular clients include well-known consulting firms, premier league branding and marketing agencies, and a selection of respected German and Swiss institutions.

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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