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SectorEducation34
FormatBlog posts and articles8Brochures8Website copy7Whitepapers and reports1Video and audio scripts1

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Article

Blog Posts for Kent Teach

How many times have you asked your pupils a question from a topic they learned last month, only to be met by silence and blank faces? Luckily, there is an effective way to slow down the rate of forgetting and improve long-term memory. It is called spaced practice. In this first blog post, I explain what spaced practice is and how it strengthens long-term memory. In the second blog post, I explore ways to implement spaced practice in the classroom.

Education
Brochure

EIT InnoEnergy Master School brochure

EIT InnoEnergy is the EU’s Knowledge and Innovation Community for sustainable energy. Its activities include a variety of Masters’ degrees in various fields relating to sustainable energy at technical universities across Europe. The task here was to write a brochure directly targeting graduate students from around the world. It had to convey a lot of information and messages using language that was clear to non-native speaking students from a variety of backgrounds. And it had to encourage them to apply to courses at the upper end of the price spectrum from an organisation that itself is not a university. Research with existing enrolees, conversations with their professors, and input from specialist student marketers helped produce the first brochure of its kind for EIT IE – and increased enquiries to its Masters programs.

Education
Website copy

Online heritage web content for Hadrian’s Wall Country

Hadrian’s Wall Country consortium wanted the exhibitions and events organised for Hadrian's Cavalry to have a digital presence. They also asked me to revamp their web Learning section to make it more helpful for students and teachers. Now anyone can access these resources 24/7, from across the globe.

Education
Helen ReynoldsStrategic high-converting content

CIM Awards Bid

I was asked to research and write a public-sector category bid for the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2018. The award focussed on the 2016-2017 recruitment and enrolment campaign and the innovative ‘Journey’ creative of a Marketing team in education. The work involved pulling together 35 different documents and various sources of evidence; the shortlist is to be announced in January 2018.

Education
Kathy Sharpe MCIPRFreelance Education Copywriter and Communications Consultant
Website copy

Weston College website

Weston College is one of the leading further education establishments in the west of England. To reflect its standing in the region and reach out to its expanding target audience, the college's website underwent a major re-design. My task was to produce content for the new site, including landing pages aimed at the college's key audience - school leavers, undergraduates and adult students.

Education
Website copy

Content Writing for a Driving School

SEO web content for Guide2Drive, an English-speaking Netherlands Driving Instructor. Also supported development of their pricing strategy.

Education
Helen KennardH Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts

Transforming vital university comms and marketing

Here's a short extract from the student handbook – now clear, accessible and reader-focused: Welcome to the BSc (Hons) Operating Department Practice (ODP) programme at Bournemouth University. We hope you’ll enjoy gaining the knowledge, skills and clinical experience needed to become a registered health professional, and to start an exciting career as an Operating Department Practitioner. The journey will be challenging – and you’ll be expected to work hard – but the results will be worth the effort. This handbook contains information about the organisation, curriculum, standards and assessment of the BSc (Hons) ODP programme. It outlines what you can expect from the programme, as well as what’s expected of you. The handbook complements the Bournemouth University and Faculty of Health and Social Sciences (FHSS) online handbooks – both of which provide wider information about university and school regulations and policies. Read your handbook carefully and keep it safe, as you’ll need to refer to it throughout the programme.

Education
Sarah TownsendFreelance copywriter and editor since 1999. Transforming words from BLAH BLAH to TA-DA.
Website copy

Tone of voice & web content for Francis Holland School

Sixth Form – Welcome Welcome to a Sixth Form that’s decisively, distinctively and definitively London. This is your space. So own it. We’re here for your future, your way. Develop new skills. Embrace new challenges. It’s all yours for the taking.

Education
Caroline GibsonCaroline Gibson, Freelance Copywriter
Brochure

UEA Working Life brochure

The University of East Anglia wanted a brochure to encourage ambitious academics and executives to join the staff by explaining the many plus points of the university and its surrounding area. Working in collaboration with local agency Darren Leader Studio, we developed text for the entire publication, including magazine-style interviews with several UEA staff.

Education
Tom AlbrightonWriter and editor specialising in B2B and academic
Brochure

Student ‘I’ve made it’ profiles

I came up with the concept, interviewed students and wrote copy for this college campaign. It shows how former students have gone on to successful careers after progressing through the college. The profiles were used in the college's prospectus and on posters, which were displayed in each campus.

Education
Website copy

Ascola Ltd website

Ascolta Ltd provides executive consultancy support for education and business sectors, helping to secure growth in times of significant change. With experience in both government-funding bodies and sizeable further education colleges, Ascolta offer expert support in many areas, from Apprenticeship Levy compliance and contractual requirements to Quality Assurance and Ofsted support. For this project, I was asked to review the existing Ascolta Ltd website and research Ascolta’s competitors, revise and rewrite several pages and create fresh content for others.

Education
Kathy Sharpe MCIPRFreelance Education Copywriter and Communications Consultant
Website copy

Web migration and revamp for Durham Cathedral

Durham Cathedral were about to start remodelling their website. They wanted to make the content of their 150-plus pages more appealing to their target audiences. These included visitors, regular worshippers, teachers, researchers and potential volunteers. I acted as temporary web editor remotely for two days a week for four months. I researched similar organisation websites such as York Minster, created content and adapted existing pages, marked up missing areas as well as writing SEO metadata descriptions, streamlining navigation choices and incorporating staff feedback. I then loaded the content onto the new website, checked it and highlighted any issues in the bug log. Afterwards I delivered How to manuals for the staff so they could update the website, as well as delivering a training session on user-friendly web content.

Education
Helen ReynoldsStrategic high-converting content

Copywriting Training

A Further Education Marketing Department recently asked for some copywriting training to be delivered as part of their staff development programme. The session needed to be relevant to both experienced staff, but also those who had fewer years of experience in the field of Marketing & PR. A half-day session was created with a presentation covering some of the basic tenets of copywriting, top tips, real-life examples, alongside videos and group copywriting tasks and discussions.

Education
Kathy Sharpe MCIPRFreelance Education Copywriter and Communications Consultant
Brochure

Undergraduate prospectus

Weston College publishes an annual undergraduate prospectus to recruit students to its degree courses and promote itself as a higher education provider. I produced copy for the 2014 prospectus and edited the course information.

Education