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Copywriting for education clients by ProCopywriters members: websites, email, reports and more. Every piece links to the writer who wrote it.
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Website copyWeston College is one of the leading further education establishments in the west of England. To reflect its standing in the region and reach out to its expanding target audience, the college's website underwent a major re-design. My task was to produce content for the new site, including landing pages aimed at the college's key audience - school leavers, undergraduates and adult students.
ArticleHow many times have you asked your pupils a question from a topic they learned last month, only to be met by silence and blank faces? Luckily, there is an effective way to slow down the rate of forgetting and improve long-term memory. It is called spaced practice. In this first blog post, I explain what spaced practice is and how it strengthens long-term memory. In the second blog post, I explore ways to implement spaced practice in the classroom.
BrochureThe University of East Anglia wanted a brochure to encourage ambitious academics and executives to join the staff by explaining the many plus points of the university and its surrounding area. Working in collaboration with local agency Darren Leader Studio, we developed text for the entire publication, including magazine-style interviews with several UEA staff.
Website copyHadrian’s Wall Country consortium wanted the exhibitions and events organised for Hadrian's Cavalry to have a digital presence. They also asked me to revamp their web Learning section to make it more helpful for students and teachers. Now anyone can access these resources 24/7, from across the globe.
ArticleThis article looks at the new face of experiential learning: Learnlife, a learning hub based in Barcelona. It was written for my client, Muzo, a classroom furniture supplier.
Website copySixth Form – Welcome Welcome to a Sixth Form that’s decisively, distinctively and definitively London. This is your space. So own it. We’re here for your future, your way. Develop new skills. Embrace new challenges. It’s all yours for the taking.
Website copyAscolta Ltd provides executive consultancy support for education and business sectors, helping to secure growth in times of significant change. With experience in both government-funding bodies and sizeable further education colleges, Ascolta offer expert support in many areas, from Apprenticeship Levy compliance and contractual requirements to Quality Assurance and Ofsted support. For this project, I was asked to review the existing Ascolta Ltd website and research Ascolta’s competitors, revise and rewrite several pages and create fresh content for others.
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Website copySEO web content for Guide2Drive, an English-speaking Netherlands Driving Instructor. Also supported development of their pricing strategy.
Here's a short extract from the student handbook – now clear, accessible and reader-focused: Welcome to the BSc (Hons) Operating Department Practice (ODP) programme at Bournemouth University. We hope you’ll enjoy gaining the knowledge, skills and clinical experience needed to become a registered health professional, and to start an exciting career as an Operating Department Practitioner. The journey will be challenging – and you’ll be expected to work hard – but the results will be worth the effort. This handbook contains information about the organisation, curriculum, standards and assessment of the BSc (Hons) ODP programme. It outlines what you can expect from the programme, as well as what’s expected of you. The handbook complements the Bournemouth University and Faculty of Health and Social Sciences (FHSS) online handbooks – both of which provide wider information about university and school regulations and policies. Read your handbook carefully and keep it safe, as you’ll need to refer to it throughout the programme.
ArticleBlog posts for the OxfordWords Blog from the Oxford University Press.
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BrochureEIT InnoEnergy is the EU’s Knowledge and Innovation Community for sustainable energy. Its activities include a variety of Masters’ degrees in various fields relating to sustainable energy at technical universities across Europe. The task here was to write a brochure directly targeting graduate students from around the world. It had to convey a lot of information and messages using language that was clear to non-native speaking students from a variety of backgrounds. And it had to encourage them to apply to courses at the upper end of the price spectrum from an organisation that itself is not a university. Research with existing enrolees, conversations with their professors, and input from specialist student marketers helped produce the first brochure of its kind for EIT IE – and increased enquiries to its Masters programs.
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ScriptWorking with a local web and digital agency to produce a series of four video animation scripts to highlight the Academy’s core values.
BrochureWeston College publishes an annual undergraduate prospectus to recruit students to its degree courses and promote itself as a higher education provider. I produced copy for the 2014 prospectus and edited the course information.
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A Further Education Marketing Department recently asked for some copywriting training to be delivered as part of their staff development programme. The session needed to be relevant to both experienced staff, but also those who had fewer years of experience in the field of Marketing & PR. A half-day session was created with a presentation covering some of the basic tenets of copywriting, top tips, real-life examples, alongside videos and group copywriting tasks and discussions.
Website copyDurham Cathedral were about to start remodelling their website. They wanted to make the content of their 150-plus pages more appealing to their target audiences. These included visitors, regular worshippers, teachers, researchers and potential volunteers. I acted as temporary web editor remotely for two days a week for four months. I researched similar organisation websites such as York Minster, created content and adapted existing pages, marked up missing areas as well as writing SEO metadata descriptions, streamlining navigation choices and incorporating staff feedback. I then loaded the content onto the new website, checked it and highlighted any issues in the bug log. Afterwards I delivered How to manuals for the staff so they could update the website, as well as delivering a training session on user-friendly web content.
BrochureThe launch of a brand new music institute in the West Midlands. Website copy, prospectus, email campaigns and content marketing.
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