UK Copywriters Directory

Hi, I’m Amy: a decade-long copywriting pro, and the writer behind Expressions Copy & Content. Through focused, results-driven copywriting, I'll help you win leads, boost website traffic, and connect with the right audience. I happily fell into the world of working with words after studying English Literature and Journalism at university. Throughout my career, I've sharpened my skills writing for a variety of brands, including travel companies and non-profits. Over time, I’ve written travel supplements featured in the national press, tour operator brochures, website product descriptions, landing pages, radio and TV scripts, and more blogs than I can count. I started Expressions Copy & Content because I want to help brands express themselves in the best way: the way that will convert leads into sales, while preserving personality and authenticity. I’m a specialist travel, leisure and hospitality copywriter, but I also enjoy copywriting and blogging for businesses in various other industries, including e-commerce and property. I’ll help you: • Boost your website’s SEO with optimised copy and content • Strengthen your brand with a defined tone of voice • Speak to the right audience with the right words: whether you’re looking to sell, educate or inspire So, if you think we’d be a good fit, I’d love to hear from you. Services I offer: Website Copywriting | Blogging | SEO-Optimised Content | Product Descriptions | Email Funnels | Social Media Content | Lead Magnets | Brochures | Direct Mail | Proofreading | Editing

I've been working in the copywriting and marketing field for over 15 years - in-house, agency-side and freelance. I've written for many businesses in a number of different sectors and on a whole range of different topics. From pharmaceutical processing to construction equipment, engineering software, renewable energy, water treatment and sustainable living, I write words to sell products, generate leads and promote thought leadership. As a CIM-qualified marketer, my strategic marketing experience brings a different edge to copywriting. I'll understand your customers, I'll get right to the core of your products and services and I'll create a message that communicates exactly what you're all about and why your prospects should choose you. Although I work across many different markets, I have particular experience and expertise in the following sectors: Pharmaceutical - including analytics, research and drug development and manufacturing technology Sustainability - including renewable energy, energy efficiency and water purification and treatment Science - particularly biology/ biomedical fields and the chemical industry Education - I am a qualified secondary science teacher Construction - from construction equipment to manufacturing services land management, agriculture and rural affairs Ethical consumerism and related subjects

I specialise in academic texts, copywriting, translating and editing for an expert, global, English-speaking audience, working with university and medical researchers across Europe. I’ve been translating since 1999 and am happiest in the space between languages or in an intercultural setting. I also facilitate writing retreats. I am an Advanced Professional Member fo the Chartered Institute of Editing and Proofreading (CIEP), Qualified Member of the Institute of Translation and Interpreting (ITI), and vice chair of Nordic Editors and Translators (NEaT).

Before I tell you about me, here's what someone else has to say... "If you need a competent and creative writer, Jenny is your person. It sounds obvious I know, but actually finding someone who does exactly what you’ve asked them to do well, is really hard! I approached Jenny for help bringing to life a new brand through website content. She listened to my requirements and immersed herself in our brand guidelines. She asked lots of questions and spent time with other colleagues to make sure she understood our business and new brand. As a result, she produced engaging content and took some pressure off me. I really liked Jenny’s ability to interpret what I’d said and the brand guidelines. Lots of people say they can do this but actually it’s very difficult to find someone who delivers, and does it quickly. It’s always difficult taking the decision to outsource work, and particularly for a project as important as rebranding. Working with Jenny was easy!” Anna Goodship, Marketing & Communications Manager, The Futures Group - www.the-futures-group.com A bit about me... I write results-focused copy for socially conscious businesses and charities. Put simply, I help you build your brand, grow your bottom line and make a bigger difference. What do I know about copywriting? Before starting Jenny Wing Copywriting in 2017, I spent more than 15 years working in a range of marketing and communications roles where I developed concepts, delivered campaigns and created powerful copy that helped businesses grow. I put my marketing and copywriting skills to the test in several not-for-profits too where I raised over £10m to fund life-changing projects. When the time was right to forge my own path, I chose to create a business that allows me to do what I love, and do best. My copywriting experience spans small not-for-profits to national charities, owner-managed businesses to global companies and membership organisations to local authorities. I’ve written for manufacturers, professional services, FMCG, leisure, tourism, health, education, medical, retail, recruitment, tech and more besides. Your copy is underpinned by my marketing experience so you get more then just well-written words to give you confidence in your communications. What can I help you with? Digital-ready copy: Web copy | SEO copywriting | Email campaigns | Landing pages Designed for the way we search, browse and buy online. Traditional copy: Brochures | Newsletters | Editorial Page-turning headlines and ‘can’t put it down’ copy to tempt customers and win clients. Charity copywriting: Direct mail | Appeal brochures | Impact reports | Supporter care Authentic and emotive copy so you can do more for your cause. My job is to create copy that helps you achieve your goals. And to make your life easier. Because I’ve been on your side of the fence I understand how to do them both. If you want to find out whether we're suited, drop me a line or give me a call.