UK Copywriters Directory - Brochures and Leaflets

I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.

Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

A curious creative thinker with 14 years of healthcare experience.

Copywriter, Copywriting trainer & Copywriting mentor. Writing without waffle for clients worldwide, training people to write better, & mentoring UK copywriters.

Free range copywriter: I love writing travel and tourism pieces, and editorial features about lovely products – but having said that - I’ve also written care labels for goalkeeping gloves and a ‘how to’ guide to damp proofing your basement, so let’s not rule anything out. I’ve been a PR and Copywriter since I fell into a job at a busy marketing agency that advertised for a journalist. I was neither a copywriter or a journalist, but it turned out I was pretty good! I soon became the PR and Copywriting Manager and worked there for about nine years, becoming self-employed when my son was born in 2017. Before I worked at the marketing agency, I was an advertorial feature writer for a luxury lifestyle magazine. And before that (after doing my combined English Degree at Lancaster Uni) I was a temp. But that’s a story for another time.

I often describe myself as a thinker & wordist; which is really just a daft way of saying that I look at the bigger picture and my love of branding & marketing stems from a love of words. Scribbled Brands exists because I keep seeing start-ups and small businesses skipping/avoiding/not-caring-about the foundation of their brand. I've been marketing for 5 years, agency-side and in-house. During those years my experience stretches: 💡Thinking (about branding, product & strategy) Coming up with an informed opinion on how to win. 👨‍💻 👩‍💻 🎧 📖 📺 Content A fluffy word, it can mean many things. To me, content = blog posts, articles, videos, podcasts, social media posts and beyond. 🚀 Marketing Helping us better communicate what we do to the right audiences, at the right time, in the right place; the result = inbound growth. I've helped a multitude of businesses across a variety of sectors: ~ Construct appetising ad copy ~ Join the dots in their marketing strategy ~ Build a bank of better marketing messaging ~ ​Concoct copywriting for creative campaigns ~ Experiment with some A/B, multivariate or redirect testing ~ Paint a clearer picture of their website visitors and clients ~ Create and calenderise some scrumptious social media copy ~ Write scintillating service pages, scripts, lucrative landing pages & banging blog posts I've headed up an incredible team of contenteers (writers) and developed and trained them while working on product. Audiences have been subject to my voice at TEDx, the Department for International Trade, Experimentation Elite, Local & London-based universities, and others on top. I like to absorb knowledge and then dispense it. I'm also a 🧗‍♂️crap climber, 🏕️ wannabe adventurer, 🎮 part-time gamer,🏋️ fitness try-hard; share a birthday with Dwayne “The Rock” Johnson; hold a certificate for “Champion Welly Wanger”; love a good dystopian novel and am 1-inch shorter (in height) than the national average for males in the UK. There... that's everything I think.

Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud to have worked with many prestigious brands, including Expedia, Lenovo, Red Bull, Microsoft and O2, and have ghost-written content for Esquire and Entrepreneur, among others.

Hi, I’m Amy: a decade-long copywriting pro, and the writer behind Expressions Copy & Content. Through focused, results-driven copywriting, I'll help you win leads, boost website traffic, and connect with the right audience. I happily fell into the world of working with words after studying English Literature and Journalism at university. Throughout my career, I've sharpened my skills writing for a variety of brands, including travel companies and non-profits. Over time, I’ve written travel supplements featured in the national press, tour operator brochures, website product descriptions, landing pages, radio and TV scripts, and more blogs than I can count. I started Expressions Copy & Content because I want to help brands express themselves in the best way: the way that will convert leads into sales, while preserving personality and authenticity. I’m a specialist travel, leisure and hospitality copywriter, but I also enjoy copywriting and blogging for businesses in various other industries, including e-commerce and property. I’ll help you: • Boost your website’s SEO with optimised copy and content • Strengthen your brand with a defined tone of voice • Speak to the right audience with the right words: whether you’re looking to sell, educate or inspire So, if you think we’d be a good fit, I’d love to hear from you. Services I offer: Website Copywriting | Blogging | SEO-Optimised Content | Product Descriptions | Email Funnels | Social Media Content | Lead Magnets | Brochures | Direct Mail | Proofreading | Editing

My professional career spans over 30 years, the majority of which I spent working at a senior level for the world's leading concierge provider. In late 2021 I ended my three decades of employment in the global, corporate market, and transferred its value to my freelance business as a professional wordsmith. I now focus on my key skills: copy and content writing for websites, digital marketing and print; advertising copy; product and service descriptions; tone of voice; copy reviews and edits. My experience encompasses a wide market and product category range across B2B and B2C sectors, and I also specialise in edits and/or rewrites to correct and perfect grammar, structure and tone of copy which has been poorly translated into English from its original language.