UK Copywriters Directory - UX copywriting

  • PRO
    👋 Hello, I’m India, a creative and meticulous copywriter with a decade of experience in digital content creation. I help companies achieve their digital goals through compelling, on-brand content that drives results. But enough about me. Let’s talk about you. You're in the right place if you need help with:Website landing pages that engage, inform, inspire and convert. High quality SEO articles or landing pages. Brand articles that set you out as a thought-leader in your field. On-brand UX copy that guides users seamlessly through your app or website. Targeted digital PR campaigns that achieve coverage and drive results. On-brand CRM copy that enhances customer experience and speaks to your company culture. A brand-new tone of voice that encapsulates your company values and personality. There’s more detail below. But if you’ve heard enough, drop me a line to discuss your latest business needs, ideas, and big-future-plans 😌 – india.johnson12@gmail.com. Who do I work with? Over the course of my career, I’ve worked with brands and organisations across many sectors. I’ve become particularly familiar with the insurance, tax and FinTech sectors, as well as fashion and retail – but I don’t like to limit myself to a handful of spaces. I’m really versatile and enjoy the challenge of becoming an expert in new industries. Why work with me? You’ll get a highly motivated, friendly, and creative individual on your team. I’ll help you solve problems, navigate tricky briefs, and come up with killer new ideas. You won’t need to worry about whether or not I’ll ‘get’ your brand voice. I’ve been brought on as an editor for multiple large-scale copy projects (including for Net-A-Porter, Selfridges, and Pfizer) to bring copy in-line with strict tone of voice guidelines. I’ll support you through the grey-areas – briefing isn’t always straightforward and it’s not always easy to know what you want. I can guide you, helping you to clearly define your goals and figure out how to get there. 😀 What my clients say about working with me “I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close. She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.” – J.D. Rainey, CEO, Finmo “India is fantastic to work with. She’s smart, self-motivated and knows how to get to the route of a problem. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed. But more than that, India doesn’t get by on just delivering what’s required. She’s not afraid to speak up, question things and drive home what she knows will deliver real value. That’s what sets India apart from most copywriters. She can really be relied on to deliver excellent copy to brief, but she can also contribute her own ideas to execute above and beyond.” – Louise Quenzer, Head of Content, Brave Bison

  • PRO
    Hi there, I’m Toby. I’m a senior copywriter and editor with 16 years’ experience. I’ve written for brands like bp, Heineken and VistaPrint, plus work for DC Comics and Liverpool FC. I can help you with writing emails, names and taglines, website content and UX copy. And if you already have the content – whether it’s AI generated or you’ve written it yourself – I can quickly edit it for clarity, style and tone of voice. My copywriting experience is in performance marketing and right now I’m working in the field of behavioural science. I help companies create campaigns that change behaviour. When it comes to copywriting and the creative process, I’m all about collaboration. The energy that comes from sparking ideas off other people makes me smile. A few facts about me: I can wiggle my ears, I eat the skin on kiwis, and when I’m really into my writing, my head tilts slightly to the right (apparently it means I’m using my left-brain - who knew?). You can check out my portfolio at tobycarrollcopy.com and get in touch at tobyocarroll@yahoo.co.uk Look forward to hearing from you, Toby

  • PRO
    I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by showing you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

  • PRO
    "We are delighted with the results, and it has brought us extra business... I would highly recommend Crown Copywriting to anyone." Ian Southwell | Lead for Marketing and Innovation | The Colleges' Partnership "If you want great writing at an affordable price, go for Crown Copywriting." Tony Walker | Owner | Rockmount Hotel "Oliver's copywriting was not only thoughtful, insightful, professional and engaging, but his communication and stakeholder management were brilliant." Tommy Router | Senior Marketing Consultant | Good Growth -- When you hire Crown Copywriting, you work directly with me, Oliver Petts. I’m highly trained in copywriting and SEO content writing by some of the UK’s leading digital marketing institutes, with a background in teaching English as a foreign language. That means I not only help you make more sales, attract more customers and rank higher on search engines, but also make sure you look professional, reliable and welcoming while you do it. My services include: • SEO web copy. • Blogs and articles. • Brochures. • Business case studies. • Editorial and PR. • Product descriptions. • Proofreading and copyediting. I follow all briefs carefully and submit persuasive, engaging writing in excellent time. That makes it easy for you to reach your goals without worry. I also stay on top of copywriting, content writing and SEO trends with books, articles, podcasts and online courses. As a result, your copy always includes tested and proven techniques to make your brand irresistible. Since opening Crown Copywriting in 2020, I’ve enjoyed supporting businesses in a wide range of markets. Some of my favourite projects allowed me to: • Boost organic traffic and conversions with product blogs for an online gaming retailer. • Bring in new clients with a sharp, tasteful brochure for an apprenticeship training provider. • Establish brand leadership with well-researched, educational articles for a business management consultancy. • Write informative websites for hospitality, ecommerce, the NHS, and – of course – myself. Although my truest passion is promoting education, I’m skilled in sales writing for any audience. I’m also the ideal choice for industries related to my hobbies, such as: • Fitness, health and bodybuilding. • Psychology and mental health. • Manga and animation. • Video gaming. • Tabletop strategy gaming. My love for these lets me offer a level of energy and conviction you won’t find anywhere else. To learn more about Crown Copywriting, please visit www.crowncopywriting.co.uk. You can also watch one of my presentations to experience the expertise I bring to your business first-hand. Or if you’re ready for your next project to become your next success story, please contact me right away.

  • PRO
    Copywriting is more than just putting a few words together on a page. It’s a creative process to tell stories, build brands and communicate values. That's exactly what I do. Services: Website copy, email marketing, product descriptions, script writing, tone of voice development, marketing materials, editing. Who I work with: Brands in the luxury retail, ecommerce and lifestyle sectors. Current and past clients include: Musto, Star7, Convelio, Liberty PR, Chippa Nation, WildBounds, nope. hair care, Liongate Consulting, and Mengloria. What clients say: "Hayley’s work has helped to improve the tone of voice across all our email campaigns. We look forward to continuing our collaboration for many years to come.” - Emmie Brown, Head of Brand Marketing, Musto “We hired Hayley to write the services and client pages for our website. Hayley’s work was thorough, and we very much appreciated her reactivity. We look forward to working with her again.” - Stéphane Saint-Denis, Product Marketing Manager, Convelio “Hayley’s freelance service provides a valuable resource to support and complement our account management and content teams. Her expertise, attention to detail and communication skills are first class.” - David Watts, Director, Liberty PR "Hayley provided us with on the spot copywriting that is tailored to our client’s needs.” - Florian Kaiser, CEO and Co-Founder, Liongate Consulting Want to know more? Visit my website at hayleymaguire.com Subscribe to the Just Write newsletter at justwrite.substack.com Introduce yourself at hello@hayleymaguire.com

  • PRO
    I've been a freelance copywriter for over 30 years, working for leading advertising and digital agencies as well as direct with numerous clients. I'm based in London but I have experience with clients in over 35 countries. My specialisms include: Consumer, B2B, Property, Employee Engagement, IT, Legal and Financial. Where am I based? I’m in North London, but I work with clients all over the world – 30+ countries and counting. What kind of writer do you need? A highly experienced copywriter who knows your sector well whether B2B or Consumer, including sectors such as Property, Financial, IT, Legal and Hospitality. A website copywriter to make your content sings and your Google rankings soar. From 100+ pages for big brand websites through to small businesses and start-ups, I can help you attract, convert and retain customers. Someone you can improve your bottom line – whether with an advert, brochure, sales letter, white paper, new product name, video script, social media posts, or case study, perhaps with some sound marketing advice to go with it. A British copywriter who understands you and your market, be it in North America, Europe, the Middle East, Africa, Asia or elsewhere. Or simply someone to ensure what you have written is in good English. What clients are saying “The best freelance writer in town.” Steve Harrison, direct marketing legend, agency founder and best-selling author. “I am a return customer. Peter wrote an advertising letter and leaflet for me previously. They have worked very well so I decided to ask Peter to re-write my website and copy optimise it. He gave me lots of practical advice, worked very quickly and did fantastic work again.” Robert Kublicki, Poland. ” I am very pleased with what you have produced, thank you.” Reverend Tim Harford, Director of Fundraising and Communications, USPG “I really like working with Peter, and I’ve never been disappointed by his work, whether ads, web copy or brochures. He combines three things that don’t always come together: (1) He’s creative and witty (2) He can write so that people understand (3) He’s very easy to work with.” John Moore, Founder, The Harwood Agency “They were really pleased with the work! This is definitely a first in [Client Name] history.” VCCP ME. it’s always a pleasure to work with Pete. He’s deeply literate and highly creative, with a work ethic that’s second to none.” Theo Pike, Black Russia Contact me now for a free quote Please call 07767 687 524 or email peter@ideaswise.com There are also lots more work samples on my website – www.ideaswise.com

  • PRO
    ** Healthcare Copywriter ** Medical Copywriter ** Tech Copywriter ** Cybersecurity Copywriter ** Hi, I'm Dee - a senior copywriter, creative communications and campaigns consultant based in Kent, UK. I've been running Wicked Creative, my freelance business for over 9 years. I specialise in copywriting, content strategy and creative communications for medical/healthcare/pharma and tech/cyber brands, and work with clients both in the UK and around the world. That said, I don't limit myself to these industries and can apply my skill, knowledge and experience to any business or brand. Every business needs great, shareable content. From the words on your website to the blogs that demonstrate your knowledge and build relationships with your audience, I write what your business needs to get noticed. For my healthcare clients, I focus on turning complex and sensitive subjects and information into easily-digestible, informative and engaging content that can be understood by everyone. Whether you want to tell your business story, share important information or sell your product or service, I'm excited to provide the words you need. *What do I write?* Content comes in a variety of forms, including websites, blogs, LinkedIn posts, brochures, leaflets, press releases, YouTube video scripts, radio scripts, sales emails, value propositions, slide decks, awards submissions, whitepapers, tour descriptions or social media stories. Websites and blogs are my bread and butter, but I can write anything that needs words. I can write these as myself, or I can ghostwrite them on your behalf if you don't have the time or inclination to do them. *Who do I work with?* Although I have a varied copywriting background, I specialise in working with healthcare providers including: - research and diagnostic companies - dermatologists - surgeons, inc laparoscopic, bariatric, spine and orthopaedic - dentists and oral and maxillofacial surgeons - pharmaceutical companies - plastic surgeons - aesthetic clinics - chiropractors - ophthalmologists - patient transport providers - health charities (I have previously worked with The Heart Fund and The Follicular Lymphoma Foundation) - podiatrists - healthcare tech brands - health SaaS platforms I've also worked extensively with veterinarians, pet insurers and animal brands. However, I am happy to write anything that needs words, so whatever your industry, I'll take the best things about your business or organisation and bring them to life on paper or screen. Examples of my work are available on request, just drop me a message. *What do people say about me? "We required a brochure for our Patient Transport service and Dee kindly agreed to copy write for us. Dee is extremely knowledgeable and can take a service she doesn’t know, learn about it and then put pen to paper to deliver an outstanding piece of work. Dee is always on the prowl for information to ensure what she delivers is on point and that you are happy with what she has written, no job is too big or small for Dee, she is there to work with you and amendments, discussions and suggestions are not an issue, getting it right is her priority and she will go above and beyond to achieve the best for you". Sam Easy (Managing Director of EMA Patient Transport) "I commissioned Dee to write all of the website copy for our new website – ensuring it reflected our tone of voice, our brand positioning and was SEO copy. Dee immediately grasped our organisation and our objectives from the brief and delivered on time and to budget with copy that hit the nail! Dee also wrote our fundraising pack for us and again hit the nail in terms of brief and again delivered on time and to budget. The quality of the content produced and the style was spot on – I have no doubt that this will significantly help encourage supporters to fundraise for us and help increase income. Dee was an absolute pleasure to work with – responsive, positive, extremely knowledgeable and most importantly delivered the exact type of copywriting we needed. I would definitely use Dee again for any copywriting we needed. She has the ability to clearly understand a brief, an organisation’s tone of voice and requirements but also has the medical knowledge required and the ability to then translate this into layman’s terms for the audience." Caroline Lane ( Head of Marketing & Communications, The Follicular Lymphoma Foundation) I've worked with many of my ongoing clients providing consulting advice on their content strategy for traditional, digital and social media marketing. I've also worked alongside multiple new business start-ups to help them find the voice of their business, supporting this through well planned and executed content that is in line with their values and goals. Oh and I have professional indemnity insurance through Policybee too. I'd love to hear from you so please get in touch!

  • PRO
    14+ years crafting engaging content that converts, compels and puts the user first. 🌟 UX/UI writing 🌟 Content design and strategy 🌟 Brand storytelling 🌟 Journalism and editing My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.

  • PRO
    Struggling to find the right words to promote your business? Feel like your marketing isn't reaching your ideal customers? Let me help get your business message across in a clear, compelling way. I write for many household names as well as smaller organisations and sole traders. I specialise in writing for service-based businesses (B2B) – my clients include tech and engineering firms, legal companies, training providers, healthcare organisations and universities. I also love writing about property and interiors. My job is to take the stress of marketing off your shoulders so you can focus on your day job. I'm also a qualified social media marketing specialist and experienced in managing LinkedIn, Twitter, Facebook and Instagram. I can help with social media management or provide social media training and consultancy. I work with clients across the UK, from London to Hampshire, Surrey to the West Midlands and beyond. Get all the details on my website: www.brightwords.co.uk Or, if you'd like to have a chat, please give me a call on 07767 252464.

  • PRO
    Hello, I'm so pleased you've chosen to browse my bio. I'm Emma, a copywriter and content manager based in London but originally from the North-East (as you may be able to tell, I'm very proud of my northern heritage). I've lived in London for over 20 years, after moving here to start a job for an airline. That only lasted a couple of years when I realised sales wasn't for me, so I moved into marketing and finally settling on copywriting and content marketing. What you're reading here, is how I write - conversational. It feels like I speaking directly to you, doesn't it? If that's the style of writing you're looking for, then I'm the writer for you. Brands who have asked me to write for them include Harrods, Jaguar, L'Oreal, The Institute of Directors, SumUp, Sprout World... Take a look at my portfolio to see what I do: https://catch-marketing.co.uk/portfolio/ If you like what you see, then get in touch.

  • PRO
    I'm an experienced writer, editor and multi-channel content creative. My clients have included the British Red Cross, Save the Children, UNHCR the UN Refugee Agency, Lumos, Peer Power, WWF (nature, not wrestling), BBC (Radio 4), and agencies Neo, Forward Action, Raw London, More Onion and Consider. My recent projects have included report editing, messaging development, website management and content migration, training delivery, tool creation for brand tone of voice, and comms/copy manager cover. I'm based in Hitchin, Hertfordshire (about 25 min on the train from London). I started out in women's and teen magazines in 2001, as a features writer and editor, then moved into charity marketing as a copywriter in 2008. I've written for pretty much every format you might need, online or off, from social to point-of-sale to policy reports. I love a bit of messaging work and tone-of-voice development. Whether you're looking for a solid copy editor or creative lead, I can help - I have lots of experience with idea generation and pitching, as well as stakeholder engagement, budget and line management. I get especially excited by projects involving human rights, climate action, supporting young people, and/or books and literacy.

  • PRO
    I'm an experienced Senior Copywriter. You'll find me at www.seanluckettcreative.com/, or squirrelling away at numerous agencies across the UK. I turn my hand quickly and effectively to any type of copy and work on everything from branding exercises and sales emails to product naming to tone of voice, SEO, annual reports and website copy. Whatever the size of your business I can help. I currently write for Volvo, English Heritage, Diageo, Pets At Home, and GWR, and recently completed a large web project for Greene King. In the past I've crafted copy for MasterCard, Rolls Royce, Unicef, Microsoft, SKY, Royal Mail, BT, Virgin, Sainsburys, Aldi, AXA, Zurich, UEFA, The FA, Silverstone, RTL Group, Capital One, Morrisons, Shell, Johnson & Johnson, Starbucks, Turkish Airlines, Avis, Lloyds, RBS, Bacardi, Bulmers, BUPA, TNT, Hilton Hotels, Hotel Du Vin, Malmaison, De Vere Hotels, University of the West of England, University of Edinburgh, University of West London, University of Strathclyde, University of Greenwich, and many others. I've also worked for the Environment Agency as part of the team that wrote the London 2012 Olympics legacy document for the Department of Culture, Media and Sport. I'm also a dab hand at helping small and growing businesses get their message across. So, whatever your audience, you can rely on me to work with you to create meaningful communication that fits your exact needs. Before copywriting I was a broadcast journalist with experience at a number of radio stations. I then worked in market research with clients including Levi's, Britvic and Danone, before completing a Masters in Scriptwriting. I have since written a number of novels and documentary, film, radio and television scripts.

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Member spotlight

James McCann-Ellerington

“Find out what you like writing about and go all-in.”

Hannah Rose

“I am at my best in the morning, so I try to schedule all creative tasks before lunch. If I’m struggling in the morning, I use the classic strategies of changing where I’m working from, taking a break, or exercising in the hope of a Eureka moment.”

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

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