UK Copywriters Directory - Conversion copywriting

  • ✍️ Senior copywriter with 10+ years marketing and leadership experience 📈 Helping fuel growth at some of Europe's fastest growing fintechs 💻 Founder of copystyleguide.com 🎙️ Host of the Walks With A Copywriter podcast 🐘 Author of Return Of The Wild Services: - Copywriting (web, marketing, comms, UX, SEO) - Brand development (messaging, tone of voice) - Strategy (content planning, SEO) - Training (tone of voice, AI LLMs)

  • CLEA
    Having more than five years’ experience producing creative, academic, and commercial written content, I enjoy grappling with intellectual concepts and ideas. I communicate and write with clarity and precision – a skillset informed by a professional career in the creative writing industry and a first-class degree in Literature from UCL. I work with a range of clients including large business enterprises such as international travel agencies, producing content which conveys brand ethos and expertise to other specialists within the industry. I also enhance the creative and intellectual output of independent clients such as zines, musicians and post-graduate researchers. I have written newsletters and blogs, creative pitches, academic essays, and long-form articles. My approach is to workshop with clients to hone, rationalise, and synthesise intellectual ideas and creative concepts – and to structure those ideas and concepts into tonally coherent and compelling prose. As a specialist in writing copy about and for the arts, I have produced ekphrastic pieces for visual and performance art, interdisciplinary arts essays and articles, arts funding applications, and creative prose and poetry. My background as both cellist and dancer informs my capacity to ‘translate’ across artistic disciplines; my task is to assist clients in conceiving narrative, to communicate concepts and ideas, and to distil a complex vision into a concise script or pitch, summary or application, essay or gallery-wall prose. Through connecting with an audience, funding body, or other experts within an industry, I work with diverse clients to produce copy which is thoughtful, effective, and creative. __________________________________________________________________ ‘Clea is a true wordsmith. She has a remarkable ability to take the vision from your mind and effortlessly transform it into words that clearly and precisely express what you want to say, but don’t know how. I wholeheartedly recommend Clea to anyone seeking a kind, empathetic, effective, and efficient professional.’ - Dalati, musician I really enjoy working with Clea. She always brings great energy, adapts quickly to new tasks or feedback, and consistently delivers high-quality copy. She’s consistent, communicative, and very easy to work with! - Lucy, Extraordinary Britain


  • I turned freelance in 2022 after many years working in internal comms, writing everything from corporate news articles to leader blogs, HR processes and social media posts. Working for a large financial services provider, I quickly became familiar with the UK pensions and savings environment, plus a wealth of HR/colleague engagement topics including recruitment, reward, wellbeing, and diversity, equity and inclusion. Previously I worked on tone of voice, ensuring a consistent experience for customers across all corporate comms. Oh, and I've also edited dictionaries - so I'm a bit of a word geek. I'm open to all types of work, but I'd particularly love to work with ethical and sustainable brands focused on health and wellbeing, food and drink or parenting and family life. As well as copywriting, I offer copy-editing and French-English translation.

  • EmJ

    I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

  • Hello, my name is Melissa. Thank you for taking the time to look at my profile! I have 8 years' experience in copywriting and content creation roles within the arts and charity sectors. I'm currently Senior Marketing Executive at Birmingham Royal Ballet where I co-create bespoke marketing campaigns for our partners with an emphasis on crafting digital copywriting for email, advertising, social media and web content that drive revenue. I'm looking to connect with other copywriters. Find me on LinkedIn: @melissa-evans-43

  • A copywriter that is still learning! Currently a student at LSE and UK based.

  • "We are delighted with the results, and it has brought us extra business... I would highly recommend Crown Copywriting to anyone." Ian Southwell | Lead for Marketing and Innovation | The Colleges' Partnership "If you want great writing at an affordable price, go for Crown Copywriting." Tony Walker | Owner | Rockmount Hotel "Oliver's copywriting was not only thoughtful, insightful, professional and engaging, but his communication and stakeholder management were brilliant." Tommy Router | Senior Marketing Consultant | Good Growth -- When you hire Crown Copywriting, you work directly with me, Oliver Petts. I’m highly trained in copywriting and SEO content writing by some of the UK’s leading digital marketing institutes, with a background in teaching English as a foreign language. That means I not only help you make more sales, attract more customers and rank higher on search engines, but also make sure you look professional, reliable and welcoming while you do it. My services include:      • SEO web copy      • Blogs and articles      • Brochures      • Business case studies      • Editorial and PR      • Product descriptions      • Proofreading and copyediting I follow all briefs carefully and submit persuasive, engaging writing in excellent time. That makes it easy for you to reach your goals without worry. I also stay on top of copywriting, content writing and SEO trends with books, articles, podcasts and online courses. As a result, your copy always includes tested and proven techniques to make your brand irresistible. Since opening Crown Copywriting in 2020, I’ve enjoyed supporting businesses in a wide range of markets. Some of my favourite projects allowed me to:      • Boost organic traffic and conversions with product blogs for an online gaming retailer      • Bring in new clients with a tasteful brochure for an apprenticeship training provider      • Establish brand leadership with articles for a business management consultancy      • Write informative websites for hospitality, ecommerce, mental health and the NHS Although my truest passion is promoting education, I’m skilled in sales writing for any audience. I’m also the ideal choice for industries related to my hobbies, such as:      • Fitness, health and bodybuilding      • Psychology and mental health      • Manga and animation      • Video gaming      • Tabletop strategy gaming To learn more about Crown Copywriting, please visit www.crowncopywriting.co.uk. You can also watch one of my presentations to experience the expertise I bring to your business first-hand. Or if you’re ready for your next project to become your next success story, please contact me right away.

  • Sam

    Freelance copy and content writer with over 6 years of in-house and agency experience. I've interviewed Marc Jacobs, worked with Chuck D in California, and had Johnny Rotten tell me my work was sh*t. I've looked up at my words as they looked over Camden High Street and I finished my masters degree from a hostel in rural Australia. After 4 years making noise for Dr. Martens in Camden, I succumbed to the call of the North and returned to the land where other literary greats like Bob Mortimer and Chris Rea were forged – my beautiful Teesside. Portfolio: samanthanratty.com

  • CJ

    Hi, I'm Connor. I run Word Goose, where badly drawn pictures of geese meet creative copy. Based in Brighton and Hove, Word Goose is dedicated to providing businesses big and small with copy that cuts the mustard. Web copy, SEO, newsletters, scripts, press releases, you name it. I don't think there's an industry I haven't written for... medieval basket weaving. I haven't covered this... yet. Anyway, my mission is simple: help businesses write words that sell their stuff. Here's my website: https://wordgoose.co.uk/🌐 And here are some nice things people have said about me: “Connor’s creative input and copy helped us launch our ‘WAY’ campaign and connect with our target audience.” Claudia Sutton, Senior Recruitment Partner Rowlands Recruitment - “Connor created some witty promotional materials for our website and social channels. He captured our tone of voice perfectly and got people talking about Out & About”. Bino Rodrigues, CEO Out & About

  • I’m here to help you craft copy that truly connects with your audience. Whether it’s telling your brand’s story, driving clicks, or inspiring action, I create engaging content that resonates and keeps people coming back for more. Over the past decade, I’ve worked with a mix of global powerhouses and emerging brands. From Mercedes-Benz, Samsung, British Gas, London Business School, Bacardi, and Gordon Ramsay Group to charities like NSPCC, Marie Curie, Royal British Legion, and Global Fund for Children, I’ve honed my ability to adapt to a brand’s voice and deliver content that makes an impact. My experience spans roles like Copywriter, Content Manager, SEO Specialist, Social Media Manager, and Digital Marketing Manager, which means I’ve seen content from every angle. I’ve worked on everything from website copy and ad campaigns to social media strategies and impact reports; giving me the tools to meet your needs, whatever they may be. Whether you’re a well-established brand or a start-up breaking into new territory, I bring creativity, strategy, and adaptability to every project. Let’s create something that speaks to your audience and delivers results.

  • Copywriting = Art + Science | Compelling | Clear | Captivating | Creative | Converts | Generalist + Travel Specialist | Great rates | I’m Tracy, a Dorset-based Geordie. If you want your copy to tick all the right boxes, I’d love to help. I’ve crafted content for big brands, SEO agencies, charities, small start-ups, professional bloggers, and many more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, and parenting. Plus a lot of travel. You name it. Once I'd created a series of multiple, unique, 200-word product descriptions for continence pads, I found I could write about anything... I have six years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Ghostwriting Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and UK travel also see me waxing lyrical about my own interests. If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. If you find content writing a real chore, I can save you lots of time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - you’ll find my current - and very competitive - hourly rate right there on the homepage. Thanks for reading. Next, why not find out about how I could write for you? Tracy

  • Sam

    Founder of Writers Pop, creating authority content at scale. I'm also a Fiverr growth hacker, growing my Fiverr Pro personal brand organically from 0-$250K in

Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

Learn copywriting skills

Copywriting workshops

Join our monthly workshops to develop new copywriting skills and expand your professional network

Submit your copy project