UK Copywriters Directory - Brochures and Leaflets

I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

If you’re a lawyer or accountant and the idea of marketing yourself or your firm online scares you, you wouldn’t be the first. In the professional services world, reputation is everything. And while you may be formidable with a pen on technical matters, it can feel very risky to start putting your firm out there or change what you’re already saying to the world. This is why you’re safe with me. I trained with the Chartered Institute of Marketing, and I’m an associate member of the same. You’re guaranteed strategy-backed copywriting, executed with excellence. Where words are tools used to inspire action and build relationships, but also faithfully represent you to the highest standard. Combine that with my LLB (Hons) degree and having cut my marketing teeth in accountancy back in 2016, and you have a potent mix of communications, marketing, and technical knowledge. Risk aware, detail focused, and a stickler for excellence.

I'm an experienced copywriter, having written for many different companies, including the Co-Op, Slater and Gordon LLP, and Claims Direct. I've been a freelancer but am currently an in-house writer for Kaplan, a professional education provider. I manage a team of web editors, work closely with UX design, and oversee any words coming out of the marketing department. I also run the marketing and website for Alderley & Wilmslow Musical Theatre Company and The Association of Community Theatre. In my spare time I like to help out with words wherever I can, often giving my time for free to help small businesses and start ups.