UK Copywriters Directory - Conversion copywriting

  • PRO
    Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

  • PRO
    I've been a professional copywriter running my own copywriting agency in Singapore for over 20 years and loving it! I'm from the UK, but manifest destiny took me to sunnier climes 30 years ago and I now spend my time travelling between the two. In an age of AI everything🤖, I am passionate about keeping copy human - you know, really digging deep into who you are and who your clients are, communicating clearly the bridge you provide to take your clients from Point A, their current state, to Point B, their desired state and all the great benefits and outcomes they'll get by choosing you. I specialise in: - documenting your brand voice so that we remove the common obstacles of marketing your message - by defining it clearly for you - writing the marketing materials that move the needle for your business: web pages, sales pages, case studies, stories for social media - training your in-house team to write better copy, when you've decided not to outsource Over the last 20 years I've written for MNCs, large SMEs, government agencies and business start-ups across all industries with a focus on hospitality, education, health and IT. I love simplifying messages so they are actually understood! I'm the copywriter businesses turn to when they been burned too often by wanna-be writers promising the moon and falling far short. The most common reaction I get from my clients? "We wish we'd found you sooner!" Other good-to-knows about me: - I'm a mum to two amazing young adults - I play the sax - 🎷 in my mind it's the sexiest sound on the planet (the sax - not me playing it) - I'm a 🐶 lover but we have a 😺.🤷 I've just joined this platform so my portfolio is blank right now until I upload some samples. In the meantime, contact me to view my portfolio.

  • PRO
    I'm a senior copywriter and strategist with over ten years of experience driving results for Lloyds Banking Group, BP, Inizio, Pento, Thingtrax, and many more big or rapidly growing brands. I also support leading marketing agencies around the world. I'm the co-founder of MPH Copywriting, a small business with a significant impact. MPH has two full-time writers and a group of fabulous freelancers that each have their niche. -- I help you understand who your customers are and how to talk to them through your website, articles, and sales material. -- I have a background in marketing within #fintech, #healthcare, #manufacturing and #saas. -- I'm known for conducting research interviews and writing content based on real challenges -- no waffle. -- I'm a bit like a ninja that CMOs can deploy to execute their strategy. Not only is my writing accurate and engaging, but I can also optimise your article for search and readability. I also operate as a fractional marketing manager for SMEs. I have 360-degree marketing skills (design, SEO, and CMS) for smaller marketing teams that need support. So, if you need a hybrid marketing and writing geek that loves flexing her creative muscles, give me a call. 07967608075 sarah@marketingperhour.co.uk www.marketingperhour.co.uk Join my newsletter to receive copywriting and content hacks. https://www.marketingperhour.co.uk/copywriting-blog-stourbridge

  • PRO
    I combine over 14-years of professional purchasing and commercial contracting with over 4 years of senior level copywriting experience. As well as being highly creative, I also bring an astute commercial angle to my writing and I love to turn complex concepts into engaging and easy-to-understand content. I thrive in fast-paced and ambiguous environments and can bring significant experience to manage complex projects. I am a proven team player and provide a much-needed sense of perspective and knowledge base to all my work. I am also adept with providing thought leadership and mentoring to build copy standards. As an avid linguist, I am passionate about language and all things copy. I possess a wide range of content skills; from researching and creating SEO-optimised webpages and websites to engaging blog articles designed to help build a content strategy. As well as my SEO experience, I am also skilled in other long and short form copy types, including customer-facing marketing communications, corporate and community PR. My sector experience ranges from business finance and banking, to championing small businesses, travel and the charity/voluntary sector. Outside of work, I love to volunteer and combine tutoring of French and Spanish alongside organising large-scale community events.

  • Freelance Food Copywriter and SEO for Founder-Led UK Businesses You want higher Google rankings and more visitors to your food website, right? You already have a popular, delicious and thriving food brand with a dedicated fanbase and regular customers. You’re successful locally or super respected within your niche in the market. Lovely stuff. Now you want to reach highly spirited, food-and-drink-loving customers who live or operate further afield; sell to more food lovers and creators, not just people looking for a single answer to a supply problem or query. With carefully composed copy, a bright and brilliant brand voice and super-slick SEO to reach those new customers, I'm here to help you. If you are a founder-led UK-based food or drink business, sell to trade, the public or both, I'm here for you - and dying to talk to you about your delicious products! Send me a message and let's talk turkey. Or pies. Pies are my favourite.

  • I’ve spent 20+ years writing clear, effective copy across websites, brand, digital and content. I work with businesses to shape what they want to say and make sure it lands. That might be defining a tone of voice, sharpening messaging or writing content that actually connects with the right audience. My background is in scriptwriting and broadcast, including roles at Channel 4 and Studio Ramsay Global. I’ve written for talent including Gordon Ramsay, where getting his voice wrong simply isn’t an option. That experience translates directly into commercial copy with a strong sense of voice, structure and grabbing attention. Alongside this, I’ve worked with brands, start-ups and digital businesses on everything from websites and UX copy to campaigns and content. I’m comfortable building a voice from scratch or working within an existing one. Clients trust me because I understand their needs and I write copy that does the job. Check out my website at sharonpowers.com Thanks!

  • Need words or ideas that celebrate your brand? Someone who 'gets' your tone of voice instantly? A Yorkshireman who never skips a tea round? Hi. I'm Liam, a senior copywriter with almost 20 years of experience. I've worked with big brands like Odeon Cinema and OVO Energy, boutique brands like MOO and Tails.com, and charities like The Jo Cox Foundation. And on the B2B side, my client list includes universities, workspace providers, legal firms and more. Check out my portfolio for more examples of my work. I have two loud children, one patient wife, and two seriously fluffy cats. (The cats often join my calls, and are included in my day rate.)


  • Hi, I’m Helen. I am a copywriter and digital marketing specialist with 14 years’ experience in luxury B2C markets, having worked with brands such as The Conran Shop, Tom Dixon and Habitat. I have a Diploma from the College of Media and Publishing (Distinction) and I am CIM-accredited (Merit, Diploma in Professional Marketing), as well as having won several industry awards. I have experience at both in-house and agency environments, delivering strategic, on-brand messaging and campaigns from brief to launch. I specialise in email campaign strategy and copy, social media strategy and copy, and developing SEO rich content for websites. I am available for freelance projects on a project, day-rate or hourly basis.

  • Hello there! I'm Eoin, an award-winning copywriter who increases conversions on websites, email & ads. I'm currently Head of Copy & Deputy Creative Director at an independent ad agency, as well as a freelancer helping private clients improve their conversions online. I've written for clients of all shapes and sizes, from large public sector organisations to little start-ups, and have written award-winning TV ads, high-converting landing pages and everything in between. ADVANCED EXPERIENCE: - Conversion copy (email, landing pages, sales pages, funnels, social, digital) - Creative copy (TV, radio, press, digital, print, outdoor) - Marketing strategy E: hey@convertwithcopy.co.uk W: convertwithcopy.co.uk

  • Sam

    SEO, website design and content strategy for online service businesses looking for a website that hustles so you can kick back with a cuppa and your fave fantasy fiction novel (or whatever else floats your boat!).

  • Mel

    I use words to prompt action from your customers. My favourite copy is short, sweet and sometimes sweary. I'll boil your message down to its core essence. Like a chef reducing down a jus. Then I'll add in some personality. Like the class joker farting in assembly. I do... 🔹️ ad straplines 🔹 posters 🔹 billboards 🔹 ads projected onto the moon 🔹️ hero copy 🔹 villain copy 🔹️ naming projects 🔹️ core messaging, values 🔹️ ad scripts 🔹️ landing pages 🔹️ socials 🔹 anti-socials A bit about me... I have a beautiful clickedy-clackedy keyboard. I'm not saying it gives me the edge over other copywriters but I'm also not *not* saying that. I have two daughters (who I love more than the keyboard - this list is in no particular order). I believe gherkins/pickles go with any savoury dish. Prove me wrong. For a decade I represented Great Britain in a sport you've probably never heard of. I'm patient, a good team player; completed Grand Theft Auto 5 with my husband without getting divorced. Get in touch for copy with character.

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Member spotlight

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

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Bill Hinchen

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Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

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