ProCopywriters
Browse real work by ProCopywriters members, by sector, format or kind of work. Every piece links to the writer who wrote it.
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From navigation reassessment to finding the source of an incorrect discount Google AI Mode was promoting, the chance to add a second cathedral to my portfolio was amazing.
Website copyNordcloud, an IBM company, is a European leader in cloud migration, managed services, and training. It needed a full website overhaul – 65 pages, live within 3 months – alongside content-driven campaigns to hit ambitious sales goals. Gunning Marketing delivered the website to deadline and acted as Nordcloud's core content team, helping marketing exceed revenue targets by 138% in Year 1.
Website copyFresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.
Website copyA new era for a traditional product Picnic Wicker specialise in luxury hampers with quintessential British charm. Disappointed by the inferior quality of foreign imports, the Spurrs switched to hampers grown and crafted in Somerset. To support this new direction, they decided to revamp their website. I was recommended by web developer to their web designer to help with navigation, web content and to lead a search engine optimisation boost (SEO).
Website copyAbout us [landing page] Title: ABOUT US Text: Excellence in adventure for all pilot-owners [23-word intro] Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights? [27-word intro] Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure. Number graphics 250+ Pilot graduates 600+ tonnes Carbon offset since 2021 9+ Training courses 40+ Years of instructor experience ABOUT US Dedicated and passionate… [148 words] We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat. It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own. We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you. With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of. Our Fleet Modern and well-equipped Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard. Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training. New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel. Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need. [text block] Responsible aviation Reduced environmental impact We recognise our responsibility to leave the world better than we found it and fully commit to: • Offset our complete emissions footprint by 300%, • Support social entrepreneurs in developing economies, • Use Sustainable Aviation Fuel where possible, • Donate ±10% of profits to UK charitable causes. [content below to be laid out like this…] The Benefits of Echelon Air Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation. Built-in adventure Finding routes to amazing places we help make the world a smaller and more diverting place. Excellence made simple Welcome to your one-stop-shop for all general aviation and aircraft owner needs. Tailored delivery Like your favourite restaurant, we always work to your tastes, serving the best of what’s available. 21st-century training Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics. Flexible programmes Keeping things accessible and actionable, flight training takes note of your motivations and availability. Total management Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list. Global mindset In air miles and connections, we’re a company of the world. Tap into our network whenever needed. Ideal location Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.
ArticleAptean builds industry-specific enterprise software. The systems that run a food manufacturer’s cold chain, an equipment dealer’s back office, or an asset-heavy operation’s maintenance schedule. I write for their SEO and content team through an agency, on an ongoing contract. The remit runs across their product verticals rather than sitting with one, so in any given month I might be working on food and beverage trends, cold chain logistics, dealer management systems or AI agents. That brings three connected challenges. Range, because each vertical has its own vocabulary, regulations and pressures, and getting up to speed on a new one is a regular part of the job Audience, because a single blog might be read by a CFO, an operations lead, an IT director and an implementation partner, all at different points in a long and expensive buying decision Search, because every piece has to earn its ranking while still reading like something a person wrote for another person Most of the work happens before I write a word. I research the subject, look at what’s already ranking and where the gaps sit, then build the brief and outline with guidance on structure, keywords and internal links. There’s a regional layer to all of it. Aptean sells across the US, UK and Europe, and the same subject changes shape depending on where the reader sits. Traceability in the US means FSMA and a 2028 deadline. In the UK and EU it means a different set of digital record-keeping rules. Product names differ by market too, so a piece written for one region can’t just be lifted into another. I write in US English as house style, flag idioms that won’t travel, and check that links point to the right regional variant of a page rather than defaulting home. The writing itself starts from the reader’s day rather than the product sheet. The batch that has to be recalled. The shipment sitting in the wrong temperature range. The machine that fails on a Friday afternoon. Once that’s grounded, the technical detail has somewhere to sit. Alongside the blog work, I’ve been part of the team rewriting website copy for Aptean’s site migration and personalisation.
Website content for an IT companyPS Tech is a friendly bunch of IT experts who go out of their way to avoid IT jargon. Unfortunately, their previous website was full of it. They asked me to re-write their website content — and to include all the on-page SEO that sits behind the content. I created a voice which was as warm and approachable as the team members themselves. Keywords were researched and placed correctly on each page. As a result, their website has gone from Google nowhere-land (page 5) to the top of SERPs for almost all their key services. It is now converting visitors into paying customers.
Website copyI am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range of expert free and paid for marketing support in as many languages as possible. The website also acts as a showcase for enterprising translators to show off their skills. We're building a vibrant community, thriving and sharing together.
Website copyTo write new content for six pages of mimeSURE's website.
Website copyI work with Book Like a Boss, a tech startup. They wanted to create a website packed full of fresh content targeted at entrepreneurs. I work with them to write all content on https://bossitude.com/
Website copyEditing and rewriting all 100+ main pages of this corporate website, as well as a separate project to improve visibility and traffic via keyword consultation, research and refocusing.
ArticleThe new Welcome to Leeds website (managed by LeedsBID) was launched in January 2018 profiling the best of the city, from what's on information to features and articles about Leeds past and present. A range of copy has been produced to help populate sections of the website including articles about the Tech sector in Leeds, new restaurants in the city, and blue plaque highlights.
Website copyWith more than 20,000 fonts in its library, Monotype is one of the world’s largest providers of type-related products. They’re behind the text we read on the pages of newspapers and books, on the websites we browse, on the games we play and the goods we buy. Despite the ubiquity of their products, Monotype as a corporation had the image of a faceless global giant. At the invitation of SEA, I started working with the company in 2012, developing a tone of voice for type specimens and new products that made them sound more human, but still expert and authoritative. monotype.com went live in 2015, with text (and design) that helped to make the company easy to navigate and understand, and highlight its unrivalled track record of creativity and innovation. Design: SEA and iA
ArticleThe problem isn't AI. It's what happens when we remove the human from the process. Generic, repetitive AI content with zero personality makes me want to close the browser. But AI helps research, spot gaps, and structure ideas. It gives me the bones. But bones aren't a person. I take that information and apply judgment. I fact-check it. I bring in the client's experience, opinions, and voice. That’s the difference between AI-generated and AI-assisted content. One replaces the human; the other helps you do the job better. The sweet spot is in the middle. Use AI for research, structure, and speed. Use humans for judgment, empathy, creativity, and brand voice.
Website copy"Your journey starts here Welcome to Reseau. You might know us as the developers of ‘Welloca’ — the all-in-one practice management app. Or you might have been searching for useful insights into software development or SaaS and stumbled upon one of our articles."
Website copyCustomer-focused content highlighting the unique selling points of the company's cutting-edge products for the aquaculture industry.
Computing sponsored contentIn November 2021 I was commissioned by ByBits to produce four articles for one of the UK's technology websites, Computing. The articles were some of the best performing pieces of the year on the site averaging over 1500 views, 100 clicks and a view-time of around 4m each - all above the threshold for what Computing would normally expect for pieces of this nature. You can read all four articles here - https://bit.ly/3nucykM
Website copyWorking with the marketing team at this centre of excellence for UK agriculture, I edit and write web content and support with SEO strategy and updates.
Blog writing posts for MammaloMammalo is a tech startup based in London. From Plumbing to Makeup or Photography, they help you find the best service expert for your everyday needs. I was asked to write 10 x SEO blog posts containing keywords for their website and source images. Here is a link to one of the blog posts here: https://blog.mammalo.com/beauty-health/how-much-do-makeup-artists-charge-in-london/
