Copywriting for science and technology clients by ProCopywriters members: websites, email, reports and more. Every piece links to the writer who wrote it.
About us [landing page]
Title: ABOUT US
Text: Excellence in adventure for all pilot-owners
[23-word intro]
Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights?
[27-word intro]
Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure.
Number graphics
250+
Pilot graduates
600+ tonnes
Carbon offset since 2021
9+
Training courses
40+
Years of instructor experience
ABOUT US
Dedicated and passionate…
[148 words]
We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat.
It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own.
We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you.
With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of.
Our Fleet
Modern and well-equipped
Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard.
Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training.
New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel.
Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need.
[text block]
Responsible aviation
Reduced environmental impact
We recognise our responsibility to leave the world better than we found it and fully commit to:
• Offset our complete emissions footprint by 300%,
• Support social entrepreneurs in developing economies,
• Use Sustainable Aviation Fuel where possible,
• Donate ±10% of profits to UK charitable causes.
[content below to be laid out like this…]
The Benefits of Echelon Air
Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation.
Built-in adventure
Finding routes to amazing places we help make the world a smaller and more diverting place.
Excellence made simple
Welcome to your one-stop-shop for all general aviation and aircraft owner needs.
Tailored delivery
Like your favourite restaurant, we always work to your tastes, serving the best of what’s available.
21st-century training
Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics.
Flexible programmes
Keeping things accessible and actionable, flight training takes note of your motivations and availability.
Total management
Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list.
Global mindset
In air miles and connections, we’re a company of the world. Tap into our network whenever needed.
Ideal location
Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.
I am building a multilingual website in support of micro entrepreneurs and start-up businesses around the world. We offer a range of expert free and paid for marketing support in as many languages as possible. The website also acts as a showcase for enterprising translators to show off their skills. We're building a vibrant community, thriving and sharing together.
Aptean builds industry-specific enterprise software. The systems that run a food manufacturer’s cold chain, an equipment dealer’s back office, or an asset-heavy operation’s maintenance schedule.
I write for their SEO and content team through an agency, on an ongoing contract. The remit runs across their product verticals rather than sitting with one, so in any given month I might be working on food and beverage trends, cold chain logistics, dealer management systems or AI agents.
That brings three connected challenges.
Range, because each vertical has its own vocabulary, regulations and pressures, and getting up to speed on a new one is a regular part of the job
Audience, because a single blog might be read by a CFO, an operations lead, an IT director and an implementation partner, all at different points in a long and expensive buying decision
Search, because every piece has to earn its ranking while still reading like something a person wrote for another person
Most of the work happens before I write a word. I research the subject, look at what’s already ranking and where the gaps sit, then build the brief and outline with guidance on structure, keywords and internal links.
There’s a regional layer to all of it. Aptean sells across the US, UK and Europe, and the same subject changes shape depending on where the reader sits. Traceability in the US means FSMA and a 2028 deadline. In the UK and EU it means a different set of digital record-keeping rules. Product names differ by market too, so a piece written for one region can’t just be lifted into another. I write in US English as house style, flag idioms that won’t travel, and check that links point to the right regional variant of a page rather than defaulting home.
The writing itself starts from the reader’s day rather than the product sheet. The batch that has to be recalled. The shipment sitting in the wrong temperature range. The machine that fails on a Friday afternoon. Once that’s grounded, the technical detail has somewhere to sit.
Alongside the blog work, I’ve been part of the team rewriting website copy for Aptean’s site migration and personalisation.
Science and technology
melissa wheelerSenior freelance copywriter. Tone of voice, content strategy, UX writing and SEO
The problem isn't AI. It's what happens when we remove the human from the process. Generic, repetitive AI content with zero personality makes me want to close the browser. But AI helps research, spot gaps, and structure ideas. It gives me the bones. But bones aren't a person.
I take that information and apply judgment. I fact-check it. I bring in the client's experience, opinions, and voice. That’s the difference between AI-generated and AI-assisted content. One replaces the human; the other helps you do the job better.
The sweet spot is in the middle. Use AI for research, structure, and speed. Use humans for judgment, empathy, creativity, and brand voice.
The new Welcome to Leeds website (managed by LeedsBID) was launched in January 2018 profiling the best of the city, from what's on information to features and articles about Leeds past and present. A range of copy has been produced to help populate sections of the website including articles about the Tech sector in Leeds, new restaurants in the city, and blue plaque highlights.
Science and technology
Kathy Sharpe MCIPRFreelance Education Copywriter and Communications Consultant
This was written at the end of 2021, when the crypto world looked and felt a bit rosier than it does at the end of 2022. Contis and its various agencies had attempted to put together a white paper on the future of crypto and its potential to go mainstream. But the first writers hadn't grasped the technology or the story, and had got themselves stuck in that nasty vicious spiral where every attempt to improve just makes it worse. So they handed it over to me. The initial plan was to edit it into shape, but it soon became clear that it needed a complete overhaul. We kept the initial research but not much else: we started again with story, text and tone to create a much clearer and comprehensive paper. The result was a very happy client, with a solid piece of content.
"Founders, CTOs, and product executives know the score: Core platforms are engineered for maximum stability in the early days of a digital product.
Stability tends to be a fairly easy objective to accomplish when a user base is small. But what happens when your platform really starts exploding?"
Mammalo is a tech startup based in London.
From Plumbing to Makeup or Photography, they help you find the best service expert for your everyday needs.
I was asked to write 10 x SEO blog posts containing keywords for their website and source images.
Here is a link to one of the blog posts here:
https://blog.mammalo.com/beauty-health/how-much-do-makeup-artists-charge-in-london/
At Dynatrace, we’re united by a singular vision: a world where software works perfectly. We innovate, push boundaries, and evolve in pursuit of this vision. Advancing our environmental, social, and governance (ESG) strategy is key to our evolution. In this report, we share our approach to understanding, measuring, and reporting on the ESG topics that are most important to Dynatrace and our stakeholders.
Science and technology
Sarah FencottSustainability copywriter, 10+ years of experience in ESG reporting
With more than 20,000 fonts in its library, Monotype is one of the world’s largest providers of type-related products. They’re behind the text we read on the pages of newspapers and books, on the websites we browse, on the games we play and the goods we buy.
Despite the ubiquity of their products, Monotype as a corporation had the image of a faceless global giant. At the invitation of SEA, I started working with the company in 2012, developing a tone of voice for type specimens and new products that made them sound more human, but still expert and authoritative. monotype.com went live in 2015, with text (and design) that helped to make the company easy to navigate and understand, and highlight its unrivalled track record of creativity and innovation.
Design: SEA and iA
Website copy
SEO copywriting – Atech Support
Blog writing posts for Mammalo
