UK Copywriters Directory - Content strategy
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When you're tired of being just another voice shouting into the marketing noise... When you want to build distinctive, living brands, sustained by authentic stakeholder relationships… Here's where to come. * Branding and Brand Strategy * Creative Concepts & Copy * PR * Speeches * Storytelling * I’m 66 with a 40-year career in communications, providing Board-Level / C-suite support to big names in areas as diverse as corporate philanthropy, expedition cruises, packaging, medicine and motorcycling. I consequently offer deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. I also provide brand custodianship services (including AI custodianship). In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html
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I specialise in writing copy and content for professional membership organisations, associations, and education providers. Why? Because I love writing for sectors that advocate for life-long learning, development and discovery. And I find that people who work in these sectors are usually really nice! I’ve got a long history working with professional bodies. In fact, I started my career in marketing at the Royal Institution of Chartered Surveyors. I moved on to work for student and youth brand, STA Travel, where I honed my writing-for-a-student-audience skills editing the weekly newsletter, running social media campaigns, producing some cracking blog content and managing the eCRM strategy for four global divisions. Since going it alone, I’ve written for clients like the Expert Witness Institute, Chartered Governance Institute, Chartered Institute of Management Accountants (CIMA). I’ve also worked with education provider, Study Group, on email campaigns for Royal Holloway University, University of Strathclyde, and University of Sussex. When I’m not working, you’ll find me attempting to raise two small humans, obsessing over celebrities (the more z-list, the better) and telling myself to go for a run.
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Let me write your restaurant menu and then we can engineer it for more profit. Or I can write SEO-optimised website copy. Food, glorious food I focus on menu writing and menu optimisation. The latter is not well known in the UK, but it's a fascinating topic and done well, will make your restaurant more profit. I love the whole restaurant business, and find it fascinating. My last client was a 29 unit chain restaurant in Texas. See my website for more info and client review. Website copy I also specialise in website and SEO-optimised copy for small business owners. I don't have a niche as such. What is more important to me is whether we can work well together, which is why we have a brief chat. I've helped several lifestyle and executive coaches, a milliner, a Japanese knotweed eradicator, a pension fund provider and a restaurant chain in Texas. Give me a call and let's see if we are a good fit.
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I write helpful, joyful, and informative words to spark your reader's imagination. Whether it’s an educational blog post, entertaining video game dialogue, or informative website copy to sell and persuade, I make sure all my content is tailored to the reader and their needs. https://www.ruthsedarwrites.com/
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I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects. With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team. I love... -Fixing website copy and flow to boost conversion and make your brand shine -Crafting brand and marketing messages that stand out and show who you really are -Writing copy that nudges people into taking action -Educating and training - supporting and empowering people to write more effective copy for a digital audience -Delivering content strategies that inspire brands to maximise their content marketing opportunities -Creating internal communications that make a difference (and that people actually want to read) I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it. What’s it like to work with me? “Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.” “Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism." “As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.” “Working with Jaime has been one of the best decisions I’ve made for my business.” “The transformation from where we started to the finished copy was nothing short of amazing.”
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Copywriter for B2B brands offering technical products and services. I primarily serve in software-related industries, including project/product management, cybersecurity,(SaaS), enterprise resource planning (ERP), fintech, remote work, and cloud-based systems.
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Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.
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