UK Copywriters Directory - Tone of Voice

I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

I'm an experienced copywriter, copyeditor and proofreader based in Brighton. www.copybycat.co.uk

As the in-house copywriter at luxury womenswear brand David Nieper, I unite fashion with feeling in stylish, meaningful and carefully edited copy. With a focus on connecting with customers at all stages of their journey, I create inviting, informative blogs, product descriptions and catalogue copy, plus email campaigns that achieve marketing goals. My knowledge and awareness of SEO ensure the best online performance, while my experience in tone of voice keeps our brand's personality consistent and captivating.

"Working with Jem was an absolute pleasure. From start to finish, she brought a lovely energy to the organisation, warm, thoughtful, and committed to producing great work. What really stood out was her openness to feedback; she not only took everything on board with grace, but actively worked on it with care and attention to detail, making each iteration stronger. Her professionalism, responsiveness, and collaborative spirit made the entire process smooth and enjoyable. Jem truly listens, which is a rare and valuable quality. I wouldn’t hesitate to work with her again and highly recommend her to anyone looking for someone who brings both heart and skill to the table." The best copywriting doesn't trick people into buying; it helps them make informed decisions by truly understanding their needs and building a genuine connection. Hi, I'm Jem. I'm a creative copywriter based in Bristol. With a Distinction in Copywriting from the College of Media and Publishing and natural ability to simplify complex ideas, I'll add value to your audience while helping you reach your marketing goals. Alongside my work with several creative agencies, I have experience in the following sectors: - Environment and Sustainability - Ethical Brands - Charity - Tech - Consumer Goods - B2B - B2C - Finance - Legal What sets me apart? My genuine curiosity about people. I understand your audience's challenges and needs, then craft copy that feels like it's written just for them. I'd love to hear from you. Let's work together on your next project. E-mail: jem.adeola@amplifiedcopy.com

A copywriter that is still learning! Currently a student at LSE and UK based.

Junior Creative Copywriter looking to connect with other creatives and learn all things copywriting!