UK Copywriters Directory - Tone of Voice

  • You'll have the reassurance that any copywriting I do for you has nearly 40 years’ specialist experience behind it - including writing for global brands and on award-winning work. I also run copywriting courses, and have trained several thousand delegates throughout Britain and beyond, including for household name organisations. I just love the power of words (I write in my spare time too). So how can I help? Get in touch to chat about freelance support or about enhancing/refreshing the skills of your in-house team with copywriting training/mentoring. You can email me for a standard agenda or I can create one for your team.

  • ✍️ Senior copywriter with 10+ years marketing and leadership experience 📈 Helping fuel growth at some of Europe's fastest growing fintechs 💻 Founder of copystyleguide.com 🎙️ Host of the Walks With A Copywriter podcast 🐘 Author of Return Of The Wild Services: - Copywriting (web, marketing, comms, UX, SEO) - Brand development (messaging, tone of voice) - Strategy (content planning, SEO) - Training (tone of voice, AI LLMs)

  • CLEA
    Having more than five years’ experience producing creative, academic, and commercial written content, I enjoy grappling with intellectual concepts and ideas. I communicate and write with clarity and precision – a skillset informed by a professional career in the creative writing industry and a first-class degree in Literature from UCL. I work with a range of clients including large business enterprises such as international travel agencies, producing content which conveys brand ethos and expertise to other specialists within the industry. I also enhance the creative and intellectual output of independent clients such as zines, musicians and post-graduate researchers. I have written newsletters and blogs, creative pitches, academic essays, and long-form articles. My approach is to workshop with clients to hone, rationalise, and synthesise intellectual ideas and creative concepts – and to structure those ideas and concepts into tonally coherent and compelling prose. As a specialist in writing copy about and for the arts, I have produced ekphrastic pieces for visual and performance art, interdisciplinary arts essays and articles, arts funding applications, and creative prose and poetry. My background as both cellist and dancer informs my capacity to ‘translate’ across artistic disciplines; my task is to assist clients in conceiving narrative, to communicate concepts and ideas, and to distil a complex vision into a concise script or pitch, summary or application, essay or gallery-wall prose. Through connecting with an audience, funding body, or other experts within an industry, I work with diverse clients to produce copy which is thoughtful, effective, and creative. __________________________________________________________________ ‘Clea is a true wordsmith. She has a remarkable ability to take the vision from your mind and effortlessly transform it into words that clearly and precisely express what you want to say, but don’t know how. I wholeheartedly recommend Clea to anyone seeking a kind, empathetic, effective, and efficient professional.’ - Dalati, musician I really enjoy working with Clea. She always brings great energy, adapts quickly to new tasks or feedback, and consistently delivers high-quality copy. She’s consistent, communicative, and very easy to work with! - Lucy, Extraordinary Britain


  • I turned freelance in 2022 after many years working in internal comms, writing everything from corporate news articles to leader blogs, HR processes and social media posts. Working for a large financial services provider, I quickly became familiar with the UK pensions and savings environment, plus a wealth of HR/colleague engagement topics including recruitment, reward, wellbeing, and diversity, equity and inclusion. Previously I worked on tone of voice, ensuring a consistent experience for customers across all corporate comms. Oh, and I've also edited dictionaries - so I'm a bit of a word geek. I'm open to all types of work, but I'd particularly love to work with ethical and sustainable brands focused on health and wellbeing, food and drink or parenting and family life. As well as copywriting, I offer copy-editing and French-English translation.

  • EmJ

    I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

  • Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

  • The Broom & Moon story starts with another, older story. Once upon a time in 1962, President John F. Kennedy was touring the NASA headquarters. During the visit, he came across a cleaner sweeping the floor. JFK stopped to ask the cleaner what he did at NASA. The cleaner’s reply? "I’m helping put a man on the moon." This is a story about the power of a clear, concrete and inspiring vision. A sense of purpose. Just like NASA’s scientists and astronauts, the cleaner understood the connection between his small daily steps and NASA’s giant leap. The connection between his broom and the moon. At Broom & Moon, we exist to help you uncover a similar sense of purpose. We’ll help you talk about your brand in a way that speaks to the head and heart of your customers, your team and your potential investors. The result? Faster growth and a bigger impact. Broom & Moon was founded by copywriter Clare Lynch and internal comms expert Teresa North.

  • I'm an experienced copywriter, copyeditor and proofreader based in Brighton. www.copybycat.co.uk


  • As the in-house copywriter at luxury womenswear brand David Nieper, I unite fashion with feeling in stylish, meaningful and carefully edited copy. With a focus on connecting with customers at all stages of their journey, I create inviting, informative blogs, product descriptions and catalogue copy, plus email campaigns that achieve marketing goals. My knowledge and awareness of SEO ensure the best online performance, while my experience in tone of voice keeps our brand's personality consistent and captivating.

  • "Working with Jem was an absolute pleasure. From start to finish, she brought a lovely energy to the organisation, warm, thoughtful, and committed to producing great work. What really stood out was her openness to feedback; she not only took everything on board with grace, but actively worked on it with care and attention to detail, making each iteration stronger. Her professionalism, responsiveness, and collaborative spirit made the entire process smooth and enjoyable. Jem truly listens, which is a rare and valuable quality. I wouldn’t hesitate to work with her again and highly recommend her to anyone looking for someone who brings both heart and skill to the table." The best copywriting doesn't trick people into buying; it helps them make informed decisions by truly understanding their needs and building a genuine connection. Hi, I'm Jem. I'm a creative copywriter based in Bristol. With a Distinction in Copywriting from the College of Media and Publishing and natural ability to simplify complex ideas, I'll add value to your audience while helping you reach your marketing goals. Alongside my work with several creative agencies, I have experience in the following sectors: - Environment and Sustainability - Ethical Brands - Charity - Tech - Consumer Goods - B2B - B2C - Finance - Legal What sets me apart? My genuine curiosity about people. I understand your audience's challenges and needs, then craft copy that feels like it's written just for them. I'd love to hear from you. Let's work together on your next project. E-mail: jem.adeola@amplifiedcopy.com

  • I'm a copywriter and content marketer, specialising in helping ethical businesses to get started with online writing, including blogs, web pages and social media messaging.

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