UK Copywriters Directory - Tone of Voice

  • Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

  • The Broom & Moon story starts with another, older story. Once upon a time in 1962, President John F. Kennedy was touring the NASA headquarters. During the visit, he came across a cleaner sweeping the floor. JFK stopped to ask the cleaner what he did at NASA. The cleaner’s reply? "I’m helping put a man on the moon." This is a story about the power of a clear, concrete and inspiring vision. A sense of purpose. Just like NASA’s scientists and astronauts, the cleaner understood the connection between his small daily steps and NASA’s giant leap. The connection between his broom and the moon. At Broom & Moon, we exist to help you uncover a similar sense of purpose. We’ll help you talk about your brand in a way that speaks to the head and heart of your customers, your team and your potential investors. The result? Faster growth and a bigger impact. Broom & Moon was founded by copywriter Clare Lynch and internal comms expert Teresa North.

  • I'm an experienced copywriter, copyeditor and proofreader based in Brighton. www.copybycat.co.uk


  • As the in-house copywriter at luxury womenswear brand David Nieper, I unite fashion with feeling in stylish, meaningful and carefully edited copy. With a focus on connecting with customers at all stages of their journey, I create inviting, informative blogs, product descriptions and catalogue copy, plus email campaigns that achieve marketing goals. My knowledge and awareness of SEO ensure the best online performance, while my experience in tone of voice keeps our brand's personality consistent and captivating.

  • Hi, I'm Dympna and I help businesses in Hospitality and Tourism supercharge their website and marketing channels so they work harder and smarter. The magic is in the words. That’s right, I’m calling it. Because the truth is, it doesn’t matter how shiny and sleek your website or marketing campaigns are, if the words don’t land, it’s crickets, right? With 25+ years in hospitality & tourism, I understand all the ins, outs and nuances of what goes on behind the scenes, and what needs doing for successful comms. My years spent in sales and marketing roles means I love getting into the nitty-gritty of communications and selling. Bit nerdy, but I love it. Though I've been writing for marketing a long time, as an official copywriter it's been since 2021. My first client was the National Trust for Scotland. A biggie! Since then, I’ve been privileged to write for luxury hotels and venues, visitor attractions, Silverstone, HIT Scotland as well as booking platforms, digital marketing agencies, the press and media. If you need words that don't just sound good, but work, I'm here to help. Let's talk dympna@dympnamckenna.com

  • "Working with Jem was an absolute pleasure. From start to finish, she brought a lovely energy to the organisation, warm, thoughtful, and committed to producing great work. What really stood out was her openness to feedback; she not only took everything on board with grace, but actively worked on it with care and attention to detail, making each iteration stronger. Her professionalism, responsiveness, and collaborative spirit made the entire process smooth and enjoyable. Jem truly listens, which is a rare and valuable quality. I wouldn’t hesitate to work with her again and highly recommend her to anyone looking for someone who brings both heart and skill to the table." The best copywriting doesn't trick people into buying; it helps them make informed decisions by truly understanding their needs and building a genuine connection. Hi, I'm Jem. I'm a creative copywriter based in Bristol. With a Distinction in Copywriting from the College of Media and Publishing and natural ability to simplify complex ideas, I'll add value to your audience while helping you reach your marketing goals. Alongside my work with several creative agencies, I have experience in the following sectors: - Environment and Sustainability - Ethical Brands - Charity - Tech - Consumer Goods - B2B - B2C - Finance - Legal What sets me apart? My genuine curiosity about people. I understand your audience's challenges and needs, then craft copy that feels like it's written just for them. I'd love to hear from you. Let's work together on your next project. E-mail: jem.adeola@amplifiedcopy.com

  • I'm a copywriter and content marketer, specialising in helping ethical businesses to get started with online writing, including blogs, web pages and social media messaging.

  • Some places just stay with you. Not because of the flashy landmarks or fancy hotels. But because of the people. The energy. The weird little moments you could never have planned. And yet, these are the stories brands forget to tell. Too many businesses resort to clickbait headlines, cramming in keywords and focusing more on pleasing algorithms than people. But what people really connect with is a 𝒔𝒕𝒐𝒓𝒚. Your story isn’t just a nice-to-have, it’s what makes people care. And when people care, they act. They book the trip, join the movement, support the cause. 𝑰 𝒌𝒏𝒐𝒘, 𝑰 𝒌𝒏𝒐𝒘. When you're in the thick of running a business, it can be hard to see the extraordinary elements of its journey. But that’s where an outside perspective comes in handy… 𝑨𝒏𝒅 𝒕𝒉𝒂𝒕’𝒔 𝒘𝒉𝒆𝒓𝒆 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑. I started 𝑾𝒉𝒆𝒓𝒆'𝒔 𝑬𝒎𝒔? because I believe meaningful results require meaningful content. Not another "Top 10" list or generic marketing pitch, but stories rooted in real adventures and alive with detail. With 15 years of branding and travel experience, I’ve had the pleasure of telling stories for brands like Marriott International’s W Hotels and the lively neighbourhood of Bloomsbury London. 𝑾𝒂𝒚𝒔 𝒘𝒆 𝒄𝒂𝒏 𝒘𝒐𝒓𝒌 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓: ✨Website copywriting ✨Brand storytelling ✨Travel writing ✨Blog management ✨Email marketing ...and more. 𝑰 𝒑𝒓𝒊𝒐𝒓𝒊𝒕𝒊𝒔𝒆 𝒘𝒓𝒊𝒕𝒊𝒏𝒈 𝒇𝒐𝒓: 🏡 Neighbourhoods & tourism boards 🌍 Climate & sustainability initiatives 💚 Disaster relief & humanitarian charities 🎶 Festivals & local experiences 🤝 Community-focused brands 🏨 Hotels & hospitality Interested in working together? Then there’s only one question... 𝑾𝒉𝒆𝒓𝒆’𝒔 𝑬𝒎𝒔? 📩 Find me at: hello@wheresems.com View my full portfolio: https://wheresems.com/portfolio/

  • Hello, I'm Leanne, I'm a keen writer who loves to be creative! I love to write so you don't have too! Offering a range of copy including website content, social media captions, newsletter content, blogs, slogans, business names, product descriptions and more. Using engaging and exciting copy to entice your customers and get more out of your business. I have worked in a range of communications roles throughout my career including corporate and charity and know that copy is so important for messaging and customer engagement. I have a range of interests including fitness, books, TV series, travel, animals and much more! If you are looking for someone to take the work out of writing for you then drop me a message and let's work together!

  • Whatever you’re selling, you need to stand out. Yeah, you could grow a mohawk, start a church choir, or slap your logo on a blimp. But nothing has more pulling power than the written word. That’s where I come in. Head down, sleeves up, I write copy that does the business for your business. Like a seagull nosediving for a cone of chips, you’ll be impossible to resist. Here's how I can help: ✅website copywriting ✅brochure copywriting ✅blog writing ✅tone of voice ✅email copywriting ✅social media content Get in touch today (before your competition find me). 📩 hello@coastalcopy.co.uk 📞 01273 458 557 🖱️coastalcopy.co.uk “Tom took the time to really understand our products and wider strategy, which meant he executed our vision exceptionally. He's been a pleasure to work with and I'd recommend him to anyone.” ~ Abigail Drake, Senior Global Product Manager at Vodafone “Tom is our go-to copywriter whenever we need words. Put simply, he delivers every time.” ~ Matt Chambers, Owner of Madison Solutions “Tom took the time to really understand our business which culminated in spot-on copy that truly reflects our culture, ethos and personality. I have no hesitation in recommending him.” ~Noel Preston, Managing Partner at Preston Insurance Brokers

  • A copywriter that is still learning! Currently a student at LSE and UK based.

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