UK Copywriters Directory - Content strategy

  • I am a one-stop shop for your content needs - a friendly, skilled writer and editor with 30 years' experience in publishing, working across the business and consumer sectors. I hold a BA (hons) degree in English and art from the University of Surrey and have built my career in newspapers, magazines and online channels. My business specialisms encompass everything from international security to healthcare and the pharmaceutical industry. In my spare (?) time I am a stained glass artist (and I've had articles published on this topic too) - but that is another story! Let me help you write your story - from an advert to an article, a Tweet to a thesis or a website to a white paper. I also write blogs for companies' websites, building engagement, trust and brand awareness that build reputation and lead to sales. I specialise in cleverly-crafted, creative content - no flannel, flummox or fluff.

  • So, you're searching for a copywriter...? Here's a bit about why you might like to hire me. I'm a multi-passionate brand copywriter & content designer with SEO experience. Hailing from the creative hub of Cornwall, I trained as a fashion & textile designer before moving into brand marketing and copywriting. I'm largely a lifestyle writer for the health and wellbeing, fashion, beauty & fitness industries. However, my versatile experience across B2B and B2C sectors covers: ✧ Theatre & the arts ✧ Travel, tourism & hospitality ✧ Retail ✧ Fashion design ✧ Product design & manufacturing ✧ Business & marketing ✧ Health & wellbeing ✧ Beauty & fitness ✧ Sustainability ✧ Non-profit ✧ Education I’ve crafted brand and SEO copy on subjects ranging from hospital seating design to surf lessons, in turn targeting everyone from international governments to British stay-cationers. My curiously analytical x creative brain makes me a keen researcher. If I don’t know something, I’ll learn it. I particularly like to work with passion-led start-ups, creative small businesses and entrepreneurs with a conscience. If that sounds like you, you'll likely want to free up more time to spend doing what you love. So, just leave the words to me. I'll take the time and care to get a feel for your business and what makes it tick, engage the tone of voice that attracts your ideal audience, and craft copy and content that works just as hard as you do. If you're interested in working with me, get in touch. I'd love to hear from you.


  • I provide content. I also provide marketing services. I understand copy and how it works as a direct marketing technique, how it should work as a marketing tool. And I work across all channels because what works offline (in print – customer magazines, brochures, newsletter, and training pack) will work online too (website, blogs, e-newsletter and social media). I'm also a trained journalist, copy editor and proofreader and I have a background in marketing. Before founding Words Are Everywhere I spent two decades in marketing at KPMG, Deloitte, Baker Tilly, Nabarro Nathanson, Norton Rose, Ove Arup and NHS Health Scotland; corporate communications at Scottish Widows; publishing at NHS Health Scotland and freelancing as a journalist. I work across a wide variety of projects for big brands and small start ups, public sector bodies and individuals including fully integrated campaigns on behalf of the Scottish Government. For many of my clients words do the selling - whether it's a product, a service or a change in behaviour such as cutting down on drinking. Which is why you need a copywriter with a marketing pedigree. That's me.

  • Writer, re-writer, editor, communications adviser: 10 years in advertising, 10 years in EU institutions, 20 years in European multinationals, 5 years in development NGOs, World Food Programme and African Development Bank as Communications Chief. Now UK based but wide European perspective. Writing on all subjects including economic development, health, politics and climate change. I have edited and written books of all types including poetry, prose, philosophy and business. Experienced copywriter and high level speechwriter.

  • Ben

    I edited SquareMeal, London’s market-leading restaurant guide, for 13 years and I have been the restaurant expert for Telegraph Luxury since 2013. Whether contributing to trade titles such as The Caterer and Imbibe or lifestyle glossies including Marie Claire and Men’s Health, I have a proven track record of adapting my writing style and producing engaging content for different readerships. I am happy to undertake public speaking and I am a recognised opinion leader in my field. I have been quoted extensively as an expert commentator in The New York Times, the Daily Mail and the London Evening Standard.

  • How to convey in one little summary box that I love big ideas, clever concepts, long-held passions, people who talk with their hands, the rhythm of accents, gerunds and Faber book covers? Colour palette of DREAMS, man. How to tell you that I believe inspiration is everywhere, from Flaubert to fish finger adverts; that voice is everything; that the world is made of stories but it all hangs on the telling - and that the fathoming of that telling is maybe the most satisfying bit of all? That I think good writing is just fine and dandy, but great writing - the stuff that feels instantly, unquestionably, thrillingly yours - is what we should all be aiming for? Hell, it’s what we all deserve? I mean, this thing doesn’t even allow for italics. But here goes. Communication strategies and training, brand stories, writing that captivates and compels: I live and breathe it all. Got a story that needs telling? Get in touch.

  • A native bicultural and bilingual Franco-American born in Vietnam, I play with words, images and body language to inform, sway, persuade and foster dialog between cultures. A trained political scientist, I have worked for NGOs and corporations in the US, Asia, and Europe, spearheading public and private international development programs and leading marketing and communications plans. I started my own business in 2002, providing copywriting, French to English adaptation and intercultural consulting services.

  • Creative Copywriter based in Glasgow, Scotland. I specialise in working with SMEs, developing brand voices, web copy and content strategy.

  • Tom

    I'm a copywriter and content consultant based in Tunbridge Wells, Kent. I've been a journalist, an in-house comms manager and I've worked agency-side. I'm now bringing all that experience to the bit I really love: communicating ideas through words. So, if you're looking for someone with an appetite for understanding what your customers want - someone creative, considered and diligent who can quickly turn concepts and ideas into crisp, clear copy - then let's chat. Whether you need strategic support for content-driven projects, some SEO-friendly words for your website, or engaging copy for brochures and marketing materials, I'm here to help. Find our more at www.workwithwords.co.uk.


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Judith Rafferty

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