UK Copywriters Directory - Digital and SEO Copywriting

I'm an experienced journalist and copywriter with an eye for what sells a story (and what stories sell). For 20 years I've worked with B2B and B2C clients worldwide - helping them maximise exposure for their products and services through carefully crafted copy. From technical specifications to short and long- form content, I'll support your efforts to hook customer and industry attention. I have specialist knowledge of 'traditional' sectors, including materials handling, logistics, manufacturing and science. I am also well-versed in supporting the marketing objectives of the tech sector from machine learning and AI to IoT solutions, as well as IaaS, SaaS and PaaS. Whatever the speciality, whatever the challenge, let's ch

Communicating your message and connecting with your audience through storytelling; that’s my promise as your freelance copywriter. Working predominantly with B2C brands that support sustainable practices, have a unique offering and don’t take themselves too seriously; I freelance for businesses I can champion. In fact, I was first introduced to many of my clients as their customer. I have a decade’s copywriting experience, underpinned by six years in journalism. Now freelance with Put In A Good Word, I create content that engages, informs and inspires. I find the angle that makes your business stand out, and deliver copy that supports SEO, generates sales and secures media mentions. Home is Cheshire, and sometimes Pembrokeshire. And when I’m not writing you’ll find me parenting, gardening and swimming. Testimonials: "I would recommend Sarah at Put In A Good Word to anyone who has a requirement for written communication in some form or another. She is a talented and diligent individual who I would trust with any of my copywriting requirements." David Vickers, Owner of DesignCoUK "Sarah has been a huge help to our team and business during our time working together. She is a delight to work with, is proactive, understands our briefs and writes beautiful copy. I wouldn’t hesitate to work with her again." Ceri Foulkes, Content Manager at ITC Travel Group "What truly sets Sarah apart is her excellent communication skills. She possesses a remarkable ability to articulate our organisation's purpose, values, and key messages to our customers while ensuring consistency across different platforms and channels. She excels at crafting compelling narratives and engaging content that resonates with our target audience, leading to increased brand recognition and a strong positive reputation." Jonathan Fell, CEO & Owner of The Ice Cream Farm