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UK Copywriters Directory - Tone of Voice

Search our directory of 404 copywriters.

  • Katie Murray

    Katie

    Katie Jo Copywriting Ltd.

    Specialist human resources copywriter. Building your confidence with words. Focusing on writing for HR consultants, or businesses targeting Human Resources leaders as clients, I'm a former HR professional with nearly 20 years experience. I speak HR and write in plain English. Many people in the world of Human Resources are used to corporate constraints and formal communication. And that's great for delivering, but not great for marketing their business. By bridging the gap and helping them find their own voice, my clients build their confidence at being a business owner, while sharing subjects they love. If your website needs a once over, or your profile needs more persuasion, grab yourself a call through my website, https://KatieJoCopywriting.co.uk

  • Vicki Dawson

    Vicki

    I'm a freelance copywriter based in Essex. I'm experienced in delivering high profile copy for large retailers, but I love to support small businesses when the opportunity arises. You’ve probably seen something I’ve written, maybe you’ve strolled around a John Lewis store, shopped on their website or signed up to an email from AO. My scribbles have also appeared on the side of buses, on digital screens and in catalogues. What my clients say: We’ll all really miss Vicki’s original copy that leaps off the page, professional approach to every brief and how quickly she turns things around. Thank you so much – we couldn’t have done any of it without you. — Lucy Darbyshire, Head of Copy at AO I had the pleasure of working with Vicki on the rebranding of my photography website, and I couldn’t be happier with the results. Vicki took time with me to get a deep understanding of my vision and goals. She asked insightful questions to uncover exactly what I was trying to say and worked her magic to bring that to life. This attention to detail is evident in the final copy, which perfectly captures the essence of my work and speaks to my ideal client. Vicki was supportive and provided feedback throughout the process. Her knowledge of SEO ensured that my website not only looks stunning but also performs well with copy that speaks to humans not just Google bots. If you’re looking for a copywriter who goes above and beyond to deliver exceptional results, look no further! I am immensely grateful for Vicki’s contribution to my rebranding journey. — Hannah Phipps, Hannah Phipps Photography Vicki is a copywriter bursting with creativity and exacting attention to detail. A born storyteller, her copy effortlessly evokes emotion and connects with readers. Vicki flexes copy to fulfil the most complex briefs and takes tight deadlines in her stride. Calm, inquisitive and always striving for the best outcome, she’s a pleasure to work with. — Emily Livingston, Freelance Copywriter If you need copy support, please get in touch. Big or small projects are very welcome!

  • Lisa Wright

    Lisa

    I am a seasoned content writer with over ten years of experience, specializing in creating high-impact, engaging content for the life sciences and technology sectors. My skill set includes content strategy, copywriting, SEO, and producing various marketing assets, from blogs and whitepapers to email campaigns and industry reports. With a passion for continuous learning, I enjoy exploring topics like microlearning and staying ahead of digital marketing trends. My approach is data-driven, blending creativity with analytics to craft content that resonates with both technical and non-technical audiences. I hold a Graduate Diploma in Law, from the University of Law, London and a BA Hons in Russian from the University of Wales, Swansea.

  • Carys Shannon

    CasShannon

    Chief Storyteller at Better Story: I craft words that work for the benefit of people and planet. Author / Coach for writers and creatives.

  • Ellie Broughton

    Fourteen years' experience with clients including Guardian Labs, The Telegraph, The University of Greenwich, the Wiston Estate and St James's House.

    Ellie Broughton

    Fourteen years' experience with clients including Cherry Bones magazine (Hoffman Industries), Guardian Labs, The Telegraph, The University of Greenwich, the Wiston Estate and St James's House. Media background (UK nationals and women's interest). Bylines at The Guardian, Vice, The Independent, the i paper, The Huffington Post and the BBC. Member of the Medical Journalists’ Association and shortlisted for the Dr David Delvin Award in 2023. Specialist in covering mental health for magazines including the BACP's Therapy Today. Editor Milly Evans says: “It’s truly a joy to work with Ellie. Her work for Patient has been wide-ranging and tackled difficult subject matter in an engaging and digestible way. On mental health in particular, she’s explored innovative and challenging areas such as dialectical behavioural therapy, intrusive thoughts and the links between diabetes and eating disorders. Her work is of a consistently high standard, which is appreciated both by myself and our readers. I hope we’ll continue working together for some time to come.” Senior production editor Craig Scott says: “I've worked with Ellie for a number of years and have always been impressed with her ability to bring complex subjects to life in her writing – and to spot interesting and original angles on a range of topics. She's also a pleasure to work with.” Day rates start at £350. https://elliebroughton.net | elliebroughton@gmail.com

  • Natalie Wherlock

    Nats


  • Liz Painter

    Liz

    Comma Comma

    What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers

  • Michael O'Mahony

    Michael O'Mahony

    Brand Strategy | Messaging | Content Design | UX Writing

    I'm a highly creative copywriter with 10+ years experience. I specialise in brand, product, messaging, UX, content strategy. But really what I specialise in is great ideas that bring your brand or product to life for your customers. I want to work on: - High-impact, needle-shifting brand work (see my projects with Rebel Energy) - Truly creative campaigns (as my work history shows, I love a chance to get really creative) - Content design/UX projects (web or app) - Anything out of left field I'm collaborative, love working with others, and the more ambitious the project the better. I've worked across multiple sectors and always keen to learn more. Tech, automotive, fashion, energy, luxury, and more.

  • Sarah Hunt

    Sarah Hunt

    Sarah Hunt Copywriting

    Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content. Recent clients include: Pentagram, Verbal Identity, Forge, Arttia Creative Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns. What I can help you with: Tone of voice Creative strategy Naming and branding Taglines Marketing campaigns UX copy Digital content Editorial Store communications Mission statements Any number of things in between What I've done: Tone of voice for 16 award-winning brands, charities and organisations Led the copy team at ‘Britain’s favourite brand’ Driven 2 million yearly visits to editorial content Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK Written campaign content to grow likes +243% and shares +264% on Facebook Guest lecturer at the University of Roehampton D&AD Judge Mentor to two copywriters What I love: Design that makes copy pop and copy that makes design sing. Headlines I’ve never read before. Single-word sentences. Hyphens. Ready to find your voice? Check out my full portfolio at sarahhuntwriter.com

  • Nilesh Pandey

    NileshP7

    Making every word count | Experienced B2B and Brand Copywriter

    For over a decade, I've been trusted by businesses and individuals globally to make a difference through words. My skillset covers everything from blogs to brochures, websites to whitepapers, speeches to social media - and an upcoming autobiography for a British entrepreneur. Having worked with brands as diverse as Virgin Media and GSK, I can easily adapt to different tones of voice, while my experience of working with national and international publications means you can rely on me to meet deadlines. Look forward to partnering with you! Key specialisms •Blogs •Long-form content •Adverts •Web and landing pages •App copy •Press releases •Emails •Social media

  • Rebecca Martin

    Rebecca Martin

    SABLE | Copywriter, brand builder and content marketer | Devon

    In my two decades or so of finding the right words for brands, I’ve fallen into bed with luxury hotels, let ideas percolate for indie coffee shops, made myself at home with ultra-luxe estate agents, set sail with the world’s biggest cruise lines and made waves for marine charities. There are loads more, but it isn't about me, it's about you. To cut a long story short, if your brand has lost its voice, I’ll help you find the right words. Who am I? Northerner marooned on the Devon coast. Spaniel tamer. Veggie breakfast aficionado. Tea drinker. Adventurer. Creative founder. Who have I helped? Startups, advertising and design agencies, multi-national companies, independent businesses. How have I helped? Web copy, editorial, campaign creative, brand tone of voice, brand strategy, content strategy, social media content, brochure and direct mail copy, product copy, SEO content...

  • Lizz Alexander

    Lizz

    Lizz Creates

    Strategy, campaign, copywriting, and consultancy services. Your one-stop marketing shop for the support you need that you don't have time to do yourself. I have been creating marketing content for over 11 years, managing and growing my own small business which is well known in Maidenhead. During my 6 years at a global water technologies company I worked my way up from Coordinator to Marketing Manager by getting my hands dirty and getting involved. My time there helped build my skill-set as well as qualifying in CIM Level 4 marketing. During my 20 years in the world of employment I have dipped my toes into many industries which means that my knowledge is vast if not a little random at times. My extensive customer service experience only strengthens my marketing know-how. I'm passionate and nosey, so will research the hell out of your company and competitors to know how best to tell your story.

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Member spotlight

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”

Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

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