UK Copywriters Directory - Tone of Voice

  • I have more than 20 years' experience as a journalist, writing for around 30 newspapers and magazines. I've covered a wide range of topics but mostly specialise in financial services. My work for companies includes writing and editing blogs, articles, white papers, press releases, brochures, website content and reports. I also ran my own PR consultancy for many years, working mainly with small-to-medium sized businesses.

  • Hello. I'm Nikola Standing and I'm a London-based freelance copywriter, proofreader and editor who finally left school age 49. This is not just about words, words, words or blah, blah, blah. This is about making every word count. This is about saying something that not only resonates, it impresses. This is about making your ideas, your dreams and your fantasies, exciting, exceptional, and epic. This is about hitting the mark and getting it right every time.

  • Do you have something very important to say but struggle to get people to listen? Then you have come to the right place. Drawing attention to the things that matter most was my job (and my passion) for more than 30 years as a journalist and editor. Today I channel that experience and enthusiasm into helping people like you get your message across. With me you get bright, engaging copy that grabs readers and prompts them to think and act the way you or your business needs them to. It can take any form: articles, blogs. press releases, website content, speeches, social posts, slogans, campaign materials, emails. You name it, I’ve written in that format at some time or other. And no matter whether you are a tiny good cause or a vast corporation, you will get my best at a reasonable rate and always to deadline. So whatever it is you have to say, drop me a line and between us we can find the best possible way to say it.

  • Dan

    I'm a London-based freelance communications consultant and copywriter with 16 years of experience. From inspiring thought leadership to strategic brand development, I've helped clients such as Dyson, Virgin Media Business, Ordinance Survey and National Grid ESO build their profiles and reach the right people. As strategic thinker with extensive brand experience, I can help you find clarity in a competitive world that’s become noisier by the day. From consumer electronics to finance, sustainability to telecoms, I help businesses communicate authentically and effectively through thought leadership, marketing, PR and internal communications. Having held multiple senior in-house and agency communication roles, I’m safe pair of hands who can bring both gut experience and a considered approach to any project. My writing has appeared such the Observer, the Financial Times and the Huffington Post.

  • Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy

  • Hello. I'm Mike. I write words for people like you who work in businesses just like yours. Sometimes they're whopping great organisations. Sometimes they're high street stores. Sometimes they're smaller businesses wanting to show the world how much better/easier/richer they can make their customers' lives. I love writing for people who are passionate about what they do - and wish they could find the words to match. If that sounds like you I'd love to help.

  • Ready to attract better clients, raise your profile and build a brand that people believe in? Connection Copy® is personable, engaging and highly targeted content for brands who love people. For 14 years, I’ve been helping people-led brands to: ✅ Win new business ✅ Inspire and engage their teams ✅ Tell their story ✅ Generate trust ✅ Make an impact Here’s how you can work with me: 1️⃣ Looking for copy or messaging strategy? When your business success relies on strong, long-term relationships (with clients AND employees), but you: ‣ Lack the resources in-house to craft expertly targeted messages ‣ Struggle to nail one powerfully consistent brand voice ‣ Rely on vague or generic content that doesn't inspire action I can: 🎯 Help you create a targeted messaging strategy and personable tone of voice that connects you with the people who matter 🎯 Write copy for your sales copy and internal comms, including websites, video scripts, brochures, internal comms, email campaigns, sales funnels and pitch presentations View copywriting services: https://www.realcommunication.co.uk —————— 2️⃣ Want your team to be able to write Connection Copy®? If you have people around the business writing content on your behalf, the messaging and voice can start to sound disjointed. I can quickly help get you back on brand, by: 🎯 Showing your content creators how to write engaging, persuasive copy with a Write With Confidence workshop 🎯Building your writers' confidence by working through specific and practical examples of your own content to make it more consistent and compelling View copywriting workshops: https://www.realcommunication.co.uk/copywriting-workshops —————— ➡️ If you want to make a real connection with the people who matter, don’t sound like everyone else. Be you. Be memorable. Make an impact. ✮ Get in touch: rachel@realcommunication.co.uk ✮ Book a call: https://bit.ly/RealCommunicationDiscoveryCall ✮ Find out more: http://www.realcommunication.co.uk


  • Marketing translator & copywriter for businesses, people and brands in the lifestyle industry. Particularly passionate about creating copy for the outdoor sports, food & drinks and wellness industries. Fluent in French and Spanish.

  • Currently taking on freelance work. I’ve been writing copy for 8 years, and I cut my teeth working in-house for some of the UK’s biggest brands. So if you’re after a freelance copywriter who can write words for pretty much anything, I’m your woman. From toasters and washing machines, to cots, cupcakes and kettles, I’ve found the words to make all kinds of products sing. Born and bred in Manchester, I’m now based in Huddersfield - perfectly placed for clients across the North West, Yorkshire and beyond. From Manchester and Leeds to Sheffield and Liverpool, I can meet locally for coffee and a chat about your content, or even go global with a video call if you’re further afield. rebeccaramshawcopywriter.com

  • Joe

    You’re a business owner. No, wait – creative director? Head of copy? Marketing manager? Recruitment consultant? (Look, I’m a freelance copywriter, OK? Not Derren ruddy Brown. Although we do share a hairline, I’ll give you that.) Anyway. Words matter in your role. In fact, your success depends on them. But it’s not strictly your job to write them. And even if you wanted to, you wouldn’t have the time. Too many deals to do. Pitches to win. Teams to manage. Clients to shmooze. So don’t sweat the scribbling. Leave it to me. And I’ll leave you to ace the rest. Deal? 📧 jj@joejeffries.co.uk 💻 See how I can help 🌊 Freelance copywriter in Brighton – that's me 💂🏼‍♂️ Need a freelance copywriter in London? That's also me (well, more or less) “I needed to sound like a real person – a better written version of my spoken voice. I also really needed to remove confusion about what I do and provide for my three types of clients in a concise and likeable way. You’ve captured this really approachable yet sharp-tongued persona in the copy. It tells the story I knew my agency needed. Definitely no more confusion about who I am as a personality and what I can do for my clients. My website copy is now the perfect vetting tool I needed for prospective clients to read. Bloody brilliant!.” Sarah Kinsella, Founder, Louise Agency

  • I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

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Jonathan Wilcock

“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”

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