UK Copywriters Directory - Tone of Voice

I’ve worked in marketing and communications in the UK for over 10 years, both in-house and in a big marketing agency. I’ve clocked up significant hours writing content and creating assets, all whilst honing my strategic skills. I pride myself on my reliability and efficiency, as well as my ability to learn new industries quickly. I’ve turned out copy on automotive, beauty, renewable energy, publishing, pets and more. I’ve put content strategy into play to launch new electric vehicles, to convert business energy gatekeepers, and to sell laser hair removal packages. I’m genuinely enthusiastic about using clever email journeys to nurture customer relationships - I’m just that cool.

Hi, I'm Carly, an experienced freelance copywriter and marketing expert with a background in press, public relations, radio and creative agency. I've spent the last 15 years specialising in creative copywriting, SEO copywriting, content writing, brand ID/tone of voice setting and brand strategy — with an overarching passion for helping businesses grow. I'm a creative professional and trusted advisor with a track record in delivering engaging and compelling content across hundreds of industries. From wellbeing to public sector, retail to healthcare, tech start-ups to charities and education to entertainment — whatever you need, I've got the experience and I've got you. What sets me apart from other copywriters is that in everything I write, my aim is to make people feel something. Establishing that emotional connection with your audience is the difference between keeping them captivated and losing them after 30 seconds. I enjoy working on a range of varied clients, and am comfortable working with all writing styles. Whatever tone you’re trying to achieve, be it serious, feel-good, emotive, no-nonsense, technical (and everything in between) — I can bring your brand to life. I'm the freelance copywriter your brand deserves. Give me your brief and I’ll add the magic! You need words, I love words, so let me help you find your voice. Visit www.youneedwords.co.uk Email carly@youneedwords.co.uk Call 07791319421

Hello. I'm Nikola Standing and I'm a London-based freelance copywriter, proofreader and editor who finally left school age 49. This is not just about words, words, words or blah, blah, blah. This is about making every word count. This is about saying something that not only resonates, it impresses. This is about making your ideas, your dreams and your fantasies, exciting, exceptional, and epic. This is about hitting the mark and getting it right every time.

Whether printed on a single page or viewed across a million screens, I specialise in developing content that grabs the reader's attention and helps your brand achieve its goals. With a background in linguistics and keen interest in psychology, I get into the mind of your target audience and speak to them in a way which resonates. I can help you to: ✅ Differentiate from the competition using branding and content strategy ✅ Establish yourselves as thought leaders by writing op-eds and features for trade press and wider media ✅ Maximise the impact of your content by focusing on key messaging, TOV and layout ✅ Deliver a more cohesive customer experience by aligning branding with your product offering ✅ Streamline, systemise and scale content production across your business ✅ Improve employee satisfaction and retention with a strong employer brand and training materials ✅ Repurpose existing content to improve efficiencies and boost the reach of your marketing output ✅ Develop a positive reputation in the minds of your target audiences with unique PR campaign ideas ✅ Ensure consistency and quality across all marketing output with engaging tone of voice guidelines ✅ Make pitch decks, corporate reports and RFPs more engaging and easier to read