UK Copywriters Directory - Tone of Voice

Hello. I'm Nikola Standing and I'm a London-based freelance copywriter, proofreader and editor who finally left school age 49. This is not just about words, words, words or blah, blah, blah. This is about making every word count. This is about saying something that not only resonates, it impresses. This is about making your ideas, your dreams and your fantasies, exciting, exceptional, and epic. This is about hitting the mark and getting it right every time.

Whether printed on a single page or viewed across a million screens, I specialise in developing content that grabs the reader's attention and helps your brand achieve its goals. With a background in linguistics and keen interest in psychology, I get into the mind of your target audience and speak to them in a way which resonates. I can help you to: ✅ Differentiate from the competition using branding and content strategy ✅ Establish yourselves as thought leaders by writing op-eds and features for trade press and wider media ✅ Maximise the impact of your content by focusing on key messaging, TOV and layout ✅ Deliver a more cohesive customer experience by aligning branding with your product offering ✅ Streamline, systemise and scale content production across your business ✅ Improve employee satisfaction and retention with a strong employer brand and training materials ✅ Repurpose existing content to improve efficiencies and boost the reach of your marketing output ✅ Develop a positive reputation in the minds of your target audiences with unique PR campaign ideas ✅ Ensure consistency and quality across all marketing output with engaging tone of voice guidelines ✅ Make pitch decks, corporate reports and RFPs more engaging and easier to read

I have 20 years of experience of marketing, communications and copywriting in the public, sports and arts sectors. I've written for a wide range of audiences and platforms and won numerous awards for my work in the public library industry. I've been freelancing for over two years now, helping a diverse range of clients to define objectives, outline key messages and establish a distinctive tone of voice. I'm based in Manchester, England.

Hello. I'm Mike. I write words for people like you who work in businesses just like yours. Sometimes they're whopping great organisations. Sometimes they're high street stores. Sometimes they're smaller businesses wanting to show the world how much better/easier/richer they can make their customers' lives. I love writing for people who are passionate about what they do - and wish they could find the words to match. If that sounds like you I'd love to help.

Ready to attract better clients, raise your profile and build a brand that people believe in? Connection Copy® is personable, engaging and highly targeted content for brands who love people. For 14 years, I’ve been helping people-led brands to: ✅ Win new business ✅ Inspire and engage their teams ✅ Tell their story ✅ Generate trust ✅ Make an impact Here’s how you can work with me: 1️⃣ Looking for copy or messaging strategy? When your business success relies on strong, long-term relationships (with clients AND employees), but you: ‣ Lack the resources in-house to craft expertly targeted messages ‣ Struggle to nail one powerfully consistent brand voice ‣ Rely on vague or generic content that doesn't inspire action I can: 🎯 Help you create a targeted messaging strategy and personable tone of voice that connects you with the people who matter 🎯 Write copy for your sales copy and internal comms, including websites, video scripts, brochures, internal comms, email campaigns, sales funnels and pitch presentations View copywriting services: https://www.realcommunication.co.uk —————— 2️⃣ Want your team to be able to write Connection Copy®? If you have people around the business writing content on your behalf, the messaging and voice can start to sound disjointed. I can quickly help get you back on brand, by: 🎯 Showing your content creators how to write engaging, persuasive copy with a Write With Confidence workshop 🎯Building your writers' confidence by working through specific and practical examples of your own content to make it more consistent and compelling View copywriting workshops: https://www.realcommunication.co.uk/copywriting-workshops —————— ➡️ If you want to make a real connection with the people who matter, don’t sound like everyone else. Be you. Be memorable. Make an impact. ✮ Get in touch: rachel@realcommunication.co.uk ✮ Book a call: https://bit.ly/RealCommunicationDiscoveryCall ✮ Find out more: http://www.realcommunication.co.uk