UK Copywriters Directory - Tone of Voice
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A native bicultural and bilingual Franco-American born in Vietnam, I play with words, images and body language to inform, sway, persuade and foster dialog between cultures. A trained political scientist, I have worked for NGOs and corporations in the US, Asia, and Europe, spearheading public and private international development programs and leading marketing and communications plans. I started my own business in 2002, providing copywriting, French to English adaptation and intercultural consulting services.
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Creative Copywriter based in Glasgow, Scotland. I specialise in working with SMEs, developing brand voices, web copy and content strategy.
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Specialising in automotive B2B and B2C SE-Optimised content & copy. 30+ years of automotive industry knowledge and experience. From 'hands on' to management & ownership, I understand the industry, market, demographics and sales from both perspectives. Freelance writing since 2012, training under a number of well-known and respected agencies and organisations. My words have been used by organisations such as JLR, The Guardian, and Coventry University. Member of The Guild of Motoring Writers You can view some of my work at PetrolPrices.com (3m+ members)
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Whether I'm writing for a business, government, a charity or an individual... I write so that people will read. And if it's in scope to entertain at the same time, I will. I've been freelance since 2007, having worked as a writer and then Head of Copy in some of the big London communications agencies: Pauffley, Aquarium Writers, Corporate Edge, TMP Worldwide, PA Consulting. If you call yourself a copywriter, you're obliged to have some experience of the outside world, I reckon. So here's some back story. After graduating in Eng Lit & Language, and qualifying as a teacher in Manchester, I taught English in Greece and Poland. Came back, moved to London and worked in shops and offices. My big break was joining the British Council (BC), where I spent a few years arranging book exhibitions, squiring Russian publishers around London and gracing the BC stand at European Book Fairs - all in the cause of promoting UK publishing. In 1989 I discovered that you could write creatively AND earn a living wage, and it was called copywriting. Have enjoyed writing for clients and their audiences ever since.
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Commercial writer for twenty years plus – mainly in the consumer, corporate and healthcare sectors. Scribo ergo sum, I guess. And very happy doing what I do! Credentials cover sales collaterals, consumer leaflets, company newsletters, DVD sleeves, corporate presenters, programme flyers, holiday brochures, customer magazines, video & CD content, AV presentations, press releases & media materials, product packaging, web-sites, digital content, print ads, radio commercials, conference speeches, issues & crisis manuals, customer-service scripts, gift-packs, DTC mailshots, POS aids, brand/positioning guides, the world's first pop-up press conference, and 40,000 words on “the foot” inside five weeks.
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