UK Copywriters Directory - Tone of Voice
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Creative Copywriter based in Glasgow, Scotland. I specialise in working with SMEs, developing brand voices, web copy and content strategy.
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Specialising in automotive B2B and B2C SE-Optimised content & copy. 30+ years of automotive industry knowledge and experience. From 'hands on' to management & ownership, I understand the industry, market, demographics and sales from both perspectives. Freelance writing since 2012, training under a number of well-known and respected agencies and organisations. My words have been used by organisations such as JLR, The Guardian, and Coventry University. Member of The Guild of Motoring Writers You can view some of my work at PetrolPrices.com (3m+ members)
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Whether I'm writing for a business, government, a charity or an individual... I write so that people will read. And if it's in scope to entertain at the same time, I will. I've been freelance since 2007, having worked as a writer and then Head of Copy in some of the big London communications agencies: Pauffley, Aquarium Writers, Corporate Edge, TMP Worldwide, PA Consulting. If you call yourself a copywriter, you're obliged to have some experience of the outside world, I reckon. So here's some back story. After graduating in Eng Lit & Language, and qualifying as a teacher in Manchester, I taught English in Greece and Poland. Came back, moved to London and worked in shops and offices. My big break was joining the British Council (BC), where I spent a few years arranging book exhibitions, squiring Russian publishers around London and gracing the BC stand at European Book Fairs - all in the cause of promoting UK publishing. In 1989 I discovered that you could write creatively AND earn a living wage, and it was called copywriting. Have enjoyed writing for clients and their audiences ever since.
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Member spotlight
Helen Johns“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”
Jo Millett“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”
Bill Hinchen“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”
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