UK Copywriters Directory - Tone of Voice

  • Creative Copywriter based in Glasgow, Scotland. I specialise in working with SMEs, developing brand voices, web copy and content strategy.

  • Specialising in automotive B2B and B2C SE-Optimised content & copy. 30+ years of automotive industry knowledge and experience. From 'hands on' to management & ownership, I understand the industry, market, demographics and sales from both perspectives. Freelance writing since 2012, training under a number of well-known and respected agencies and organisations. My words have been used by organisations such as JLR, The Guardian, and Coventry University. Member of The Guild of Motoring Writers You can view some of my work at PetrolPrices.com (3m+ members)

  • Tom

    I'm a copywriter and content consultant based in Tunbridge Wells, Kent. I've been a journalist, an in-house comms manager and I've worked agency-side. I'm now bringing all that experience to the bit I really love: communicating ideas through words. So, if you're looking for someone with an appetite for understanding what your customers want - someone creative, considered and diligent who can quickly turn concepts and ideas into crisp, clear copy - then let's chat. Whether you need strategic support for content-driven projects, some SEO-friendly words for your website, or engaging copy for brochures and marketing materials, I'm here to help. Find our more at www.workwithwords.co.uk.


  • Whether I'm writing for a business, government, a charity or an individual... I write so that people will read. And if it's in scope to entertain at the same time, I will. I've been freelance since 2007, having worked as a writer and then Head of Copy in some of the big London communications agencies: Pauffley, Aquarium Writers, Corporate Edge, TMP Worldwide, PA Consulting. If you call yourself a copywriter, you're obliged to have some experience of the outside world, I reckon. So here's some back story. After graduating in Eng Lit & Language, and qualifying as a teacher in Manchester, I taught English in Greece and Poland. Came back, moved to London and worked in shops and offices. My big break was joining the British Council (BC), where I spent a few years arranging book exhibitions, squiring Russian publishers around London and gracing the BC stand at European Book Fairs - all in the cause of promoting UK publishing. In 1989 I discovered that you could write creatively AND earn a living wage, and it was called copywriting. Have enjoyed writing for clients and their audiences ever since.

  • I'm a freelance journalist and copywriter with over a decade of experience writing campaigns for brands such as Nestle and Estee Lauder. I have a particular interest in psychology, food and travel, and I'm regularly commissioned by national newspapers and consumer magazines. See my website rosieifould.co.uk for more details.

  • Kathy Appleby is an experienced marketing copywriter, with 15 years in client-side public relations under her belt. She communicates clearly at all levels with an engaging, accessible style and a particular strength for simplifying complex issues. PROFESSIONAL EXPERIENCE: Public Relations Officer, PHS Group plc, 2000-2013. In this position, Kathy launched the company's staff newsletter, establishing editorial policy and design and also commissioning, writing and editing issues. She also managed all media relations for the Group brand. This entailed writing and successfully placing press releases and feature articles in the FM trade media, resulting in widespread, brand-building coverage. Communications Manager, PHS Group plc, 1990-1999. During this period, Kathy had responsibility for all PR, sales literature, advertising and direct mail output across PHS. She also led the processes that delivered two, successive corporate identities including the Group's current branding, with its distinctive yellow 'lozenge'. FREELANCE: In 2013 Kathy embarked on a freelance copywriting career, full time. But she does have form! Kathy wrote all copy for the launch editions of websites www.lavish.co.uk (Lavish provides beauty and spa gift vouchers) and www.phabstandard.com (Phab is the performance-based standard for professionals in the hair, beauty and nail industries).

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Helen Johns

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