UK Copywriters Directory

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers. 🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share. 🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!). 🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign. I’m also the only freelance ghostwriter who offers The Cupcake Promise.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

I'm based near Edinburgh, Scotland, but work with people across the UK to build their own online presence. Here's 5 reasons you should trust me with your business: ​ Member of the Chartered Institute of Public Relations (MCIPR) I have an MA in Screenwriting from the Northern Film School, so understand how to tell your story I also have a BSc in Geology from the University of Edinburgh, so can...er...write about your rocks Over a decade of marketing & communications experience, including at Heriot-Watt University and the Royal Observatory, Edinburgh Experienced in working with startups, freelancers, performers and sole traders.​

A curious creative thinker with 14 years of healthcare experience.

Copywriter, Copywriting trainer & Copywriting mentor. Writing without waffle for clients worldwide, training people to write better, & mentoring UK copywriters.