UK Copywriters Directory - SaaS copywriting

  • Versatile and experienced copywriter with a 10+ year track record of translating brand goals into impactful content. A love for planning and creating compelling content across a wide range of formats, including long-form, digital marketing, and print to help B2B, B2C, and not-for-profits connect with their audiences and inspire action. My happy place is helping purpose-led brands achieve their mission through compelling, accessible, and emotive, with the audience's voice at its heart.

  • You’re here because you want fans, followers and customers to consume your products/services/brand — and ignite glorious beacons in your name. Or why bother, frankly? Your audience actively seeks what you can deliver, and they will be SHOCKINGLY disappointed if your promo shows them YOU DON’T HAVE IT. Those are the rules! Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and brands across a wide range of business sectors. Could be I’ve seen your kind of thing before. My background is theatre and the dialogue of one soul to another. So I’m gtg for the storytelling smarts your audience will gather to follow. Works for tech, leisure, ecommerce — and entrepreneur promo demanding The Full Loud & Proud. After all, unless your audience has LOUSY expectations, they always seek ... THE ONE. So let’s make that YOU. Words are ten a penny in this age of Quick&Easy-AI-Slop-For-All. What makes the difference is strategic copywriting for long term competitive advantage. 2026 promises to be a catalytic moment for all who dare to speak with authenticity and verve. So don’t leave it to your rivals to set the agenda. Drop me a line, tap my brain, command the narrative.

  • Jen

    Growing your business and need more customers? Then answer me this: 𝗛𝗼𝘄 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? To get noticed, you need to be seen in the right places — where your customers hang out. Your blogs, newsletters, web content, case studies and more are the source of most of your posts. But writing them takes skill and time. So, you'd be forgiven for using AI. But does it really sound like your business? Here's how I improve your AI-generated content: ✅ Proofreading for spelling, grammar and punctuation ✅ Editing for optimum sentence flow, rhythm, and clarity ✅ Ensuring consistent use of your brand tone of voice ✅ Fact-checking sources ✅ Editing content to ensure no plagiarism of others ✅ Fixing formatting errors for improved readability and appearance ✅ A final polish to ensure your work is engaging and easy to read ✅ From Annual Reports to white papers, and everything in between ✅ Costs start at £60 for a blog post or single web page Better still, I'll write the content for you for a truly human, authentic result. Writing for a variety of clients — marketing agencies, business and lifestyle coaches, HR consultants and other SMEs — I create the type of engaging content you need. Specialist areas are: ✅ Business, career and life coaching ✅ HR ✅ DEI, mental health and wellbeing ✅ Lifestyle, including food and interior design "𝘐𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘦𝘳 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘺𝘰𝘶𝘳 𝘸𝘢𝘧𝘧𝘭𝘦 𝘪𝘯𝘵𝘰 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘵𝘦𝘹𝘵, 𝘵𝘩𝘦𝘯 𝘑𝘦𝘯𝘯𝘺'𝘴 𝘺𝘰𝘶𝘳 𝘭𝘢𝘥𝘺. 𝘑𝘦𝘯𝘯𝘺 𝘩𝘢𝘴 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘪𝘯 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘯𝘨 𝘮𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 𝘸𝘰𝘳𝘭𝘥 𝘪𝘯 𝘢 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘮𝘰𝘵𝘦𝘴 𝘮𝘺 𝘣𝘳𝘢𝘯𝘥. 𝘚𝘩𝘦 𝘪𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘰 𝘣𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘑𝘦𝘯𝘯𝘺 𝘧𝘰𝘳 𝘮𝘢𝘯𝘺 𝘮𝘢𝘯𝘺 𝘺𝘦𝘢𝘳𝘴 𝘵𝘰 𝘤𝘰𝘮𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘥𝘰𝘯𝘦 𝘧𝘰𝘳 𝘮𝘦." 𝗜𝗮𝗻 𝗥𝗼𝘀𝗲, 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗮𝗰𝗵, 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗮𝗻𝗱 𝗗𝗼𝘂𝗯𝗹𝗲 𝗣𝗮𝗿𝗮𝗹𝘆𝗺𝗽𝗶𝗰 𝗠𝗲𝗱𝗮𝗹𝗹𝗶𝘀𝘁 https://www.linkedin.com/in/ian-rose-resilience-speaker-coach-2b175615/ Let's talk about making your business more visible. Consider me your virtual in-house copywriter and AI editor — a veritable content chameleon! Email: jen@jennyhaken.co.uk to arrange a friendly chat, online or in person. Book an exploratory call: https://calendly.com/jen-haken-copywriter/zoom-chat-one-to-one Visit: www.jennyhakencopywriter.co.uk

  • When you're tired of being just another voice shouting into the marketing noise... When you want to build distinctive, living brands, sustained by authentic stakeholder relationships… Here's where to come. * Branding and Brand Strategy * Creative Concepts & Copy * PR * Speeches * Storytelling * I’m 66 with a 40-year career in communications, providing Board-Level / C-suite support to big names in areas as diverse as corporate philanthropy, expedition cruises, packaging, medicine and motorcycling. I consequently offer deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. I also provide brand custodianship services (including AI custodianship). In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html


  • Do you need words that are, well, less wordy? I think we’re going to get along. I’m a copywriter and content designer on a mission to stamp out crap content and write words that people actually read.

  • I work with businesses like yours to create persuasive, personality-packed copy and content your customers will love, all with a quick turnaround and transparent, no-fuss process. I have 11+ years’ marketing experience working across a range of industries, including SaaS, fintech and commodities and I headed up content marketing at a London-based tech company. Looking for a copywriter or content marketer for your next project? Say hello at camilla@camillabass.com or head over to www.camillabass.com to learn more.

  • Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.

  • EmJ

    I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

  • Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

  • Small (or not existent) content team? Want blogs, emails and resources that people actually want to read? I can help. I have 10+ years experience in turning complex (often dry) topics into compelling content that makes people read, click, like and subscribe. I've written for B2B and D2C brands, including Dulux, Dulux Trade, Fray Bentos, East Lancashire Railway and INTU boiling water taps. I currently work in-house for SaaS firm AutoRek, which provides automated reconciliation software to financial services organisation. I offer: Content strategy Website copywriting Email marketing Blog writing Case studies Press releases & feature articles

  • You'll marvel at me beating deadlines like the monsters they are. 20+ years experience as a journalist and copywriter, doing bits for some of the best publications on the planet and all sorts for both billion dollar brands and micro businesses. Want to follow the ups and downs of a jobbing writer? Pitching the World is the place to be. www.pitchingtheworld.com

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Judith Rafferty

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Patricia Mae Estenoso

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