UK Copywriters Directory - UX copywriting

I'm an experienced copywriter, having written for many different companies, including the Co-Op, Slater and Gordon LLP, and Claims Direct. I've been a freelancer but am currently an in-house writer for Kaplan, a professional education provider. I manage a team of web editors, work closely with UX design, and oversee any words coming out of the marketing department. I also run the marketing and website for Alderley & Wilmslow Musical Theatre Company and The Association of Community Theatre. In my spare time I like to help out with words wherever I can, often giving my time for free to help small businesses and start ups.

With 10+ years of experience in copywriting and marketing, I craft words that help you reel in the right audience and get the results you want. I’m Sarah, a Nottingham-based freelance copywriter. I’ve also worked with agencies and in-house—most recently as a senior copywriter for a digital healthcare company. With a background covering industries such as consumer goods, health, and education, I’ve written about everything from blood testing to baby strollers. You’re great at what you do. And you deserve copy that simplifies the complex, highlights the benefits, and shows your personality. The result: your audience gets what makes your product or service amazing—and why they need it. Cheesy as it may sound, the best part of my job is helping you succeed. When we work together, you don’t just get a freelance writer. You get a strategic partner, devoted to delivering high-quality work and stellar service. Let me take the writing off your plate and create copy that helps you hook new fans, build relationships, and boost your bottom line. Get in touch for a free no-strings chat to discuss your copy needs and how I can help you get the best from your next project: sarah@carnillcopy.com Learn more at www.carnillcopy.com Tooting the horn ”Sarah is an exceptional content writer and strategist. She impressed me with her ability to grasp our tone of voice, challenge ideas thoughtfully, and deliver high-quality work. Her experience and expertise shine through in everything she does, and her ability to balance creativity with a strong strategic approach is rare. Not only is she brilliant at what she does, but she’s a fantastic person to work with—collaborative, reliable, and always bringing fresh ideas." Lizzie Lynch, Content Lead at Medichecks

Hi, I’m Anita, a copywriter based in the West Midlands. I write content to help you connect with clients and raise brand awareness through clearly written and informative content that cuts through the jargon. How do I do this? I take the time and effort to get to know your business, mission, and client needs. Doing so ensures I fully understand your message and its intended audience. The result is copy fit for purpose, which resonates with your customers. Who do I work with? I work with businesses across a variety of sectors, including: ✔️ Software development teams ✔️ Marketing and graphic design agencies ✔️ Financial advisers ✔️ Lighting designers Why hire me as your copywriter? 📌 With over seven years of experience in writing marketing, advertising, and technical materials, I know what works and what doesn’t when it comes to content. 📌 Whether your intended audiences are pension newbies or seasoned software developers, I can write for different levels of technical expertise. 📌 My technical background helps me to grasp complex information quickly. Before becoming a freelance writer I worked in various technical roles that involved web analytics, SEO, usability testing, and writing technical user guides. 📌 Your copy is in good hands. Both my MA in Publishing and BA in Creative & Professional Writing and English helped me to hone my writing skills and provided me with a foundation of knowledge that I have built upon over the years. “Anita’s work is of a consistently high-quality standard. She is reliable, conscientious and a delight to work with.” Hannah Quirke, Vectorise Marketing Working together Are you ready to connect with your customers through informative written content that’s easy to understand? Get in touch for a chat: hello@anitacopysmith.co.uk

I am a seasoned content writer with over ten years of experience, specializing in creating high-impact, engaging content for the life sciences and technology sectors. My skill set includes content strategy, copywriting, SEO, and producing various marketing assets, from blogs and whitepapers to email campaigns and industry reports. With a passion for continuous learning, I enjoy exploring topics like microlearning and staying ahead of digital marketing trends. My approach is data-driven, blending creativity with analytics to craft content that resonates with both technical and non-technical audiences. I hold a Graduate Diploma in Law, from the University of Law, London and a BA Hons in Russian from the University of Wales, Swansea.