Copywriters in Harpenden

You’ve built a purposeful brand and are looking to expand beyond your country's borders. But when you try to communicate your mission and passion to international customers, the message gets lost. Avoiding the usual buzzwords and clichés is a challenge, and you have a feeling that the words and copy that sound so natural in your own language feel awkward, confusing or unnecessarily complicated in English. (As someone who also markets their services in Italian, I know how hard this is). I help ethical European brands expand globally with strategic, culturally fluent English copywriting. Using my cross-cultural insight, I rebuild your messaging and texts in an English voice that’s natural and on-brand, so your international clients recognise and connect with you. Many of the businesses I collaborate with communicate with English speakers all around the world rather than specific markets, including those who speak English as a second, third or even fourth language. This takes a different approach to writing copy for a specific English market. Yes, you can play with words. But you need to do it inclusively. I can help you: - Build a consistent, confident brand voice you can be proud of (ask about Brand Voice Strategy) - Give you quick, expert feedback on your English copy, along with three actionable wins you can implement straight away (ask for the Brand Voice Checkup) - Get found, nurture international prospects and convert browsers into customers through strategic, culturally appropriate English copy (ask for English Copy & Content) - Help Made in Italy brands win global love (ask for Italian-to-English Transcreation, including SEO translation) 🌿 1% of turnover to the planet Words matter. But not as much as nature. I donate 1% of my turnover to environmental charities.

Connect with your audience by untangling complexity and freeing simplicity. Portfolio includes Dell, Lenovo and Samsung. Get in touch today. SERVICES ✒BLOG POSTS✒ • Are blog posts taking up too much of your time? • Want to drive people to your website with useful content? • Would you like to talk to your audience in a non-technical way? Hiring a blog copywriter will: • Free up your time • Improve SEO (Search Engine Optimization) • Target your audience • Engage your readers ✒WEBSITE CONTENT✒ • Are you looking at redesigning your website? • Does your website struggle to convert visitors? • Want to rank better in search engines? As a technology company, you may have lots of jargon, but your clients might not understand it. I write complex information simply, so your services and products connect with your audience. I optimise the content so your website ranks better in Google, and use other copywriting techniques to help convert your prospects. ✒CASE STUDIES✒ Most case studies are boring and uninteresting to read. This is because they fail to engage the reader and create a compelling story. But when done right, a case study is a great opportunity for your reader to relate to someone who overcame their problem by using your products or services. Case studies have all the potential ingredients to connect with your audience, such as: • Building trust by example • Explaining the customer journey through storytelling • Using real-world, human examples to establish empathy • Demonstrating how your services or products resolved the customer pain points ALL SERVICES: • Blog articles, blog posts • IT copywriting • Tech copywriter • Website copywriting • B2B content writing • SEO copywriting • White papers • Case studies • Social media posts • Website content reviews • Website usability evaluations LET'S TALK! If you were thinking 'this is me' to any of the above - let's talk about how I can help. - Richard Website: www.kingcopywriting.co.uk | Email: richard@kingcopywriting.co.uk | Phone: 07794494879 P.S. Although I specialise in writing for the technology sector, I've also written for a variety of other industries including travel and health. Don't hesitate to get in touch whatever space you're in.