Writing the stories that bring your ideas, projects, designs, products, or services to life. Stories that connect with the people you want to reach.
✨“What can I say? Your words took me on a journey. I was fully engaged and absolutely loved the writing style!" ✨
Toni-Ann Bird, Director, Guild House Property Agents, Warwickshire.
Hi, I'm Andrew – a Northampton-based freelance copywriter for all things architectural, the built landscape, placemaking, heritage, photography, and the great outdoors.
Bringing you meaningful and memorable words that can...
🔸 Paint a vivid picture
🔹 Simplify a complex message
🔸 Engage, resonate, and connect with your ideal audience
🔹 Spark the imagination
🔸 Win hearts
🔹 Bring your latest projects to life
🔸 Break down potential barriers
🔹 Build trust
🔸 Inspire... excite... motivate...
Storytelling lets you tap into how the reader thinks or feels, and brings a natural, human voice to your messaging. Unlike the often soulless waffle cobbled together by ChatGPT or one of its cousins.
So, whatever your message. Whatever your aim, let me find just the words you're after.
✨"You have a wonderful natural style ... this is excellent - thank you. Just what we were hoping for!" ✨
Jo Shaer, Lollipop - content marketing specialists for the Fire and Security sectors.
Why do I write for such a mix of sectors?
It's not quite such a random choice as you might think. Instead, it's all about photography. Before entering the world of copywriting in 2018, I was a freelance landscape and location photographer. Shooting editorial and commercial images for stock and various clients, including the National Trust, I specialised in photographing Britain's architecture, landscapes, gardens, and heritage locations.
All things that genuinely interested me. And still do. So, albeit now with a slightly broader scope, it made perfect sense to work with clients in these same sectors.
In a way, I'm still creating pictures, only now using words rather than a camera. With just the right words, I paint persuasive pictures to bring places, spaces, products, and services to life.
✨"...with such a complex message, clarity was essential. You have succeeded where we had struggled, and the brochures and project proposals you've written are pitched perfectly." ✨
Gordana Mandic, Tyler Mandic Architects, Chelsea, London.
Some extra (reassuring) bits you might like to know about...
🎯 I have a diverse copywriting portfolio. Projects include writing for...
• Architects
• Luxury outdoor clothing brands
• High-end contemporary and period design properties
• Designer watch and jewellery engraving
• PropTech 3D Smart City modelling platform for sustainable urban design and planning
• Garden design
• Independent housebuilding/construction
• Garden retail
• Marketing agencies
• A household name in paint
• Building restoration and renovation specialists
• Photographers
• Photographic studios
• Local authority planning officers
• Fire safety and protection
• CCTV and Security systems
• Cyber-security
• Business Resilience
• Wellbeing in nature
• Photography-focused holidays, tours, and workshops, and...
• Heritage tourism
🎯 I've written in-depth, illustrated articles and short features for various UK consumer and trade publications. Topics include garden design and history, heritage travel, architecture, business, and (naturally) photography.
🎯 I'm trained and qualified with a College of Media & Publishing (CMP) Level 4 Diploma (with Distinction) in Copywriting.
🎯 I also have a CMP Level 4 Diploma (Distinction) in Google SEO.
🎯 I'm fully insured with Professional Indemnity cover for £1,000,000 from Policy Bee.
🎯 My day rate is £390. According to ProCopywriters' latest survey for 2025, the UK average day rate has risen to £480, meaning you're still getting the essential words you're after at a rate that's realistic and fair for both of us.
✨"Thank you for your collaboration, Andrew, your work has been invaluable to us." ✨
Paola Bergamaschi, Studio Director for Christian Tagliavini, award-winning Fine Art Environmental Portraiture photographer, Switzerland.
Now, what would you like me to write? I can help you with...
✅ Advertorials / Advertising Features / Sponsored Articles
✅ Architectural storytelling (aka project descriptions) for architects, placemakers, developers, planners...
✅ Blog posts and Articles - Search Engine Optimised (SEO)
✅ Brochures, Booklets, Flyers, Guides, Leaflets, Postcards, Posters...
✅ Copy-editing for print and digital. As well as humanising AI-generated content
✅ Direct Mail Sales Letters
✅ eBooks
✅ Emails - nurture, share your news, promote, inform, entertain, etc.
✅ Taglines, Straplines and Slogans
✅ Web Pages
✅ Website Refresh - adding a little polish to make your words really shine
✨"Thank you so much, Andrew - this is great! You’ve really nailed the evocative copy we're after. And with so many options for taglines, we definitely have that part of the project covered too." ✨
Emma Mathias, Bradshaw Taylor - the home of luxury outdoor clothing and country lifestyle brands.
So, for captivating, enticing, and memorable copy, please get in touch...
Head over to my website and have a browse, email me from this page, or give me a call (you'll find all the links below) and tell me more about the words you're after because I'd love the opportunity to work with you on your next copywriting project.