UK Copywriters Directory - UX copywriting

  • PRO
    Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience! I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis. I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences. That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches. In terms of industries, my main area of specialism is within the private healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a huge portfolio of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients. The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials. Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting. Some of my most popular copywriting services include: • Website content, from landing pages to full site copy. • Blog writing. • SEO content writing for all applications. • Article writing. • Advertorials and promotional/sponsored article creation. • Composing white papers and eBooks. • Writing product descriptions and product category descriptions. • Brochure, leaflet, and poster text. • Brand naming and slogan creation. • Press release writing. • Sales emails and mailshots. So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help. The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue. Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

  • PRO
    Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

  • PRO
    User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁. Specialising in charities, education & public sector. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

  • PRO
    Struggling to find the right words to promote your business? Feel like your marketing is not reaching your ideal customers? Let me help get your business message across in a clear, compelling way. I write for many household names as well as smaller organisations and sole traders. I specialise in writing for service-based businesses (B2B) – my clients include tech and engineering firms, legal companies, training providers, healthcare organisations and universities. I also love writing about property and interiors. My job is to take the stress of marketing off your shoulders so you can focus on your day job. I'm also a qualified social media marketing specialist and experienced in managing LinkedIn, Twitter, Facebook and Instagram. I can help with social media management or provide social media training and consultancy. I work with clients across the UK, from London to Hampshire, Surrey to the West Midlands and beyond. Get all the details on my website: Or, if you'd like to have a chat, please give me a call on 07767 252464.

  • PRO
    Hey, do you need some POP! 🎉 WHIZZ! ⚡ BANG! 💥 in your copy? Course you do, which is why I offer copywriting and tone of voice support for brands with personality! I'm Matt, and as a chatty tone copywriter and brand voice expert, I write personality-packed content and create tone of voice guidelines for B2C & B2B brands that make customers read everything you have to say. When your: - Website isn't converting - Newsletters are never opened - Social posts are rarely liked, shared or commented on Then one of these will be why: ⚫ Your content isn't compelling people to take action ⚫ Your words aren't connecting with your audience ⚫ You're stuck with a tone of voice that needs a refresh If these sound familiar, I can help. Everything I write for you will be infused with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your mouth as a kid. Get words like that and your customers will ready everything you have to say. Nice! I can: 💥 Create goolie-grabbing tone of voice guidelines 💥 Write dead chatty websites 💥 Tap out rib-tickling social posts 💥 Create pun-tastic product descriptions 💥 Whip-up fun email funnels 💥 Put together awesome articles - and loads more. Go on, add a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥 to your copy. Visit my site, DM me or send an email to: Website at

  • PRO
    It happens faster than you can think. Quite literally... Before your conscious mind has had the chance to process the information in front of you, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on auto-pilot but use some convincing post-rationalisations to justify our actions... And in over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. How are you going to generate leads... make sales... impress investors... grow your customer base... without it? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when it's paired with a product or service that your market is worse off without. In the written realm, the world of copywriting, you need to convince your reader that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is. Showing how good what you have is - and how bad it'll be without it. Push. Pull. Push. Pull. And any copywriter - heck *anyone* - can use that... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your reader feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 70 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so through websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. Get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I'm now at 41) - I'm a big fan of RHCP, especially John Frusciante

  • PRO
    I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by showing you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser

  • PRO
    Engage, persuade & convert your audience with expertly written ads, landing pages, UX copy and emails. Since 2018, I've specialised in writing copy for digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Healthcare Copywriter | Marketing Copywriter | Email Copywriter | Digital Marketing | Conversion Copywriter | Direct Response Copywriter | Landing Pages| Healthcare Advertising | Copy Editor | UX copy | Video Scripts | Social Media Advertising | Tone of Voice | Behavioural Science

  • PRO
    Hi there, thanks for taking a look at my profile! I'm a highly skilled copywriter with over 10 years of experience and a history of turning out polished copy for both big brands and small businesses. Whether you need an experienced general copywriter or a UX writer - I can literally write on any subject, long form or short form. I have professional copywriting and editing experience for various agencies and brands, covering travel, food, fashion, beauty, health, horticulture and lifestyle branding, as well as business, insurance, law, technology, oil and gas, and finance. My work has involved the writing of optimised online articles, blogs and web pages, as well as advertising campaigns, newsletters, CRM, UX writing, UX research and competitive benchmarking, usability testing, internal comms, formal documentation, speeches, scripts, social media, sells, e-comms product descriptions, TOV guides and training materials. I like to think I can turn my hand to write on any subject, and have written for various large global brands such as Google, Vodafone, Shell Energy, Expedia, HSBC, Virgin, Yell, British Council, P&G, GSK, Physiogel, Aquafresh, Always, TUI, Daily Mail, Barclays, The Guardian, O2 and other smaller companies. Qualifications/Education: Diploma in UK Employment Law: New Skills Academy. Teeline Shorthand: Pitman Training Centre, Chelmsford. PgDip Journalism: The London School of Journalism, Maida Vale. MA English: Queen Mary, University of London BA English Language and Literature: University of Essex

  • PRO

    With over 30 years of expertise in creating engaging user experiences, I've delivered content and thought-leadership for the Cabinet Office, Metropolitan Police, Cancer Research UK, PwC and other clients.

    About me

    I'm a Senior Content Designer & Strategist with 30+ years' expertise spanning digital, print, and broadcast media. I have worked for blue chip clients such as the Cabinet Office, DWP, Metropolitan Police, PwC and Cancer Research UK.

    What I do
    • User-centric strategy: Crafting content that resonates, driving conversions and engagement.
    • Seamless journeys: Building intuitive end-to-end user experiences for trust and loyalty.
    • Data-driven impact: Leveraging analytics for targeted content and enhanced visibility.
    • Conversion focus: Designing compelling content for tangible actions and results.
    • Multi-platform proficiency: Tailoring content for diverse channels.
    Expertise & results
    • Turning complex processes into intuitive, user-friendly journeys.
    • Quoted in reputable publications, such as the Wall Street Journal, FT, Reuters and Investors' Chronicle.
    • Led impactful B2B and B2C projects.
    • Skilled in UX, SEO, service design, graphic design and more.
    What I can do for you
    • Engaging ad copy: Compelling ads and advertorials driving clicks and conversions.
    • Email campaigns: Nurturing leads, driving sales.
    • Content audit: Boosting visibility and user experience.
    • Persuasive website copy: Enhancing engagement and conversion.
    • Captivating product descriptions: Highlighting features and benefits.
    • Conversion-optimised landing pages: Encouraging action.
    • Impactful social media content and strategy: Amplifying brand presence.
    • Informative blog posts: Establishing authority, attracting traffic.
    • Compelling case studies: Demonstrating product/service effectiveness.
    • In-depth whitepapers: Showcasing industry expertise, generating leads.
    • Attention-grabbing press releases: Announcing news, events.
    • Effective video scripts: Conveying messages convincingly.
    • Concise brochure copy: Showcasing offerings persuasively.
    • Persuasive direct mail content: Driving offline engagement.
    • Comprehensive eBooks and guides: Educating and engaging.
    • Targeted PPC ad copy: Relevant and effective ad campaigns.
    • Sales collateral: Supporting sales with impactful materials.
    • Strategic content planning: Aligning content with brand goals.
    • SEO-optimised content: Enhancing search engine visibility.
    • Consistent brand messaging: Resonating with the audience.
    • TOV and style guides: Creating effective brand communication.
    • Training and coaching: Upskilling your in-house team.
    Let's connect

    Based in London and Narbonne in France, I'm ready to collaborate on your project. Let's chat!

  • PRO
    If you google ‘Jo Watson’, what pings to the top of the page is a link to one of the finest writers in the world. That writer is not me. I’m the next one down. Jo Watson - copywriter, trainer & mentor hired by people who want personality in their project. I'm also a columnist for Freelancer Magazine, and thanks to the good people at Fisher King Publishing, I'm also a published author. My book is called TOT ANALYSIS: Why Running Your Business is Child's Play. It's on shelves in shops. Under Business, Parenting, and Humour. Yes, really. I'm coming for you, other Jo Watson. I write, edit & create copy for anyone who has humour, decency & cash, but the service that my clients love most is my Sorted in 60® one-to-one offering. The logo is on my banner, and I bang on about it regularly in my posts. Feel free to check out my ®s as well as my rave reviews. Sorted in 60® sessions are bespoke to the needs of the savvy business owner, the conscientious career climber, or the one-man-band on a mission to do something brilliant. They're creative, collaborative, and truly transformational, and whatever you want from your copy, content, messaging, branding or comms, that’s exactly what we’ll work on together. With Sorted in 60®, you’ll either never need me again, or you’ll want to work with me forever. The cost? £305. At this point, you feel like you know me, love me, and are dying to work with me. But this is modern-day business, so I know what you're thinking: "Jo, what's your WHY in business?" Family? Abundance? Making a positive contribution? No. I'm exceptionally arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That's my why. That's what I want when you hire me. I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and often make inappropriate jokes. In fact, it's one of many reasons I “left a stable career in teaching” (cheers, Mum). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote*. Look out for those in your first draft. I make tea with the milk in first. Bring the hate. If you're still here but you're not smiling/ nodding along/ inhaling a breath of fresh air, don't DM me, because I'm not your girl. Otherwise, DM me, Sugar Tits. And yes, I CAN write you a beautiful bio as brilliant as this one. I won't call anyone Sugar Tits unless you absolutely want me to, though. *Step aside, homeschool... there's a new sheriff in town.

  • PRO
    Hi! I’m Jo, an experienced copy and content writer specialising in creating web copy, blogs, social media posts and emails for mums in business. I don't want to show my age, but I launched my writing career in the same year Steve Jobs launched the first iPhone! During that time, I’ve written and edited all sorts of content - from interviews with key stakeholders in the health and safety industry, to product descriptions for an adult toy website, and everything in between. As a parent, I know that some jobs always fall down the list of priorities because the kids come first. If refreshing your social media content or writing a regular blog have fallen down your to-do list - I can help. My freelance writing business, the Grammar Mamma, is all about helping fellow mums in business with their content writing needs. I've also worked with some big-name brands in the parenting sector - creating product descriptions, social media content and blog posts. When I'm not writing or reasoning with a toddler about why she can't wear wellies to bed, I enjoy eating out and I play cribbage in a local league. You can check out examples of my work in my online portfolio:

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Member spotlight

Declan Morton, Copywriter.Declan Morton

“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”

Jo Watson

“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”

Abby King

“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”

Sophie Lain

“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”

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