I’m a strategic B2B tech copywriter with experience ranging from tech startups to global brands like PayPal, Adobe, and TCS. Whether I’m fine-tuning the voice for a fintech leader or shaping a content strategy for a health tech startup, my goal is always the same: to write messaging that resonates with your audience and gets results. With 7+ years of experience across freelance, in-house, and agency roles, I've written for... Brands: PayPal | Visionable | Ideagen | Adobe | Palo Alto Networks | TCS | Equinix | CPI Cards | ESI Group | Anaplan | Send | Riverbed | Yell Business | Anaplan | LinkedIn | Vodafone | Tetra Pak | Havas Industries: B2B | B2C | Banking | Cybersecurity | Digital Marketing | Finance | Fintech | Governance, Risk & Compliance | Healthcare | Health Tech | HR | Insurance | Life Sciences | Payments | Pharma | Quality Management | SaaS | Technology Take a look at my portfolio for some recent examples: https://www.sophiewillinkwrites.com/

I make systems work for humans, not the other way around. For over three decades, I've crafted content that cuts through complexity and meets people where they are, whether they're reporting having their drink spiked at 3am, claiming benefits while juggling childcare or searching for cancer treatment information during the most frightening time of their lives. My work has transformed government services, healthcare information and crisis support systems that touch millions of lives. What sets me apart I've spent my career at the intersection of complex systems and human vulnerability. As the first lead content designer for Universal Credit, I eliminated 70% of housing benefit questions by challenging every piece of data collection: "Do we really need to ask this? What happens if we don't?" When communities needed flood defence funding, I transformed a 350-column spreadsheet that nobody could complete correctly into an intuitive online journey that helped people protect their homes. For cancer patients, I created information pathways that respected both their medical and emotional journeys, giving them control over what they engaged with and when. My commitment has always been to the people using services, not to making systems appear successful when they're failing their users. This sometimes means being the uncomfortable voice in the room, like when I advocated for elderly farmers who were struggling with digital systems during the Rural Payments fiasco that ultimately led to a public inquiry. What I've learned about humans and systems Trust must be earned before information can be received. This is especially true for services related to welfare, policing and healthcare, where historical mistrust creates barriers before the first word is read. I have conducted hundreds of hours of user research. The questions people don't ask often matter more than those they do. Successful content design requires understanding what people are afraid to say, what they don't know they don't know, and what they assume about a service. First-time-right isn't a luxury; it's essential. When someone is reporting domestic abuse or applying for benefits to feed their children, they need systems that work the first time. There may not be a second chance. Cognitive load is unequally distributed. People facing crisis, poverty, illness, or trauma have diminished capacity for complexity, not because they're less capable but because their cognitive resources are already stretched. Simplicity in these contexts isn't just good practice; it's an act of compassion. Beyond content design My versatility extends beyond traditional content design. I can step in with graphic design, audio and video editing when resources are limited. I've eliminated the need for external SEO agencies by mastering search optimisation myself. My background in journalism (where I was quoted by the Wall Street Journal just three months after starting as a business editor) means I understand how content performs beyond the confines of a government website. Let's talk I'm interested in projects where I can continue to make life better for millions through content that truly serves human needs. I'd love to talk to you if that aligns with your organisation's mission. Based in London and Narbonne, France.

You're selling a decision. A decision to buy – or not to buy. And such decisions happen faster than you can think. Quite literally. You see, before your conscious mind has had the chance to process, your subconscious has already made its calculations. In fact, cognitive scientists say ~95% of our behaviour, emotion, decision-making (and more) depend on brain activity beyond our conscious awareness. 95%! In other words, we're basically running on autopilot. And using some (very) convincing post-rationalisations to justify our actions... In over 200,000 years, that's not really changed. We were (and still are) guided by behavioural principles and evolutionary instincts we're not fully aware of. The outcomes are different, yes - we're not fighting for survival anymore - but the drivers are still very much the same. They're hardwired into us. And once you know what they are (and how to tap into them) influencing behaviour becomes a whole lot easier. You can do it in person, over the phone, online, in writing - it doesn't matter. It all works the same way. And you need it. Just like every other business. Because... How are you going to generate leads... make sales... launch new products... impress investors... grow your customer base... without changing behaviour? Winning others to your way of thinking isn't a "nice-to-have". It's a must-have. Especially when you have a product or service that genuinely helps the people in your market. In the written realm, i.e. the world of copywriting, you need to convince your readers that your product or service is worth the money they're about to pay for it. And, in essence, that's all persuasion is: Highlighting how your offering benefits your reader – and agitating how bad life will be without it. Push. Pull. Push. Pull. And any copywriter – heck, *anyone* – could follow that approach... But the devil is in the details. Just stating facts is too overt. Too obvious. (Think, when was the last time you bought something, knowing you were being persuaded?) Instead, you need to be subtle. Compelling. And slip in under the radar. You need to make your readers feel like they're making this decision themselves. And that's not something just "anyone" can do. Over 75 businesses across the UK have used me to help them win their market to their way of thinking. And I've done so via websites, landing pages, sales pages, emails and social media ads. Together, we've turned hesitant window shoppers into high-paying loyal customers, who not only want to take action... but enjoy coming back for more. So, get what your business needs. Message me now. “Lewis is a great copywriter. He has worked on ads and landing pages for us, both delivering fantastic results. He is easy to work with, enjoys collaborating and is always honing his skills. Highly recommended.” -- Stephen Bavister, Director/Founder of LexisClick Growth Consultancy 5 (kinda odd) facts about me: - I like to eat kiwis with the skin on - I'm based near Ipswich, Suffolk - I graduated from Loughborough University with a degree in Automotive Materials Engineering - I'm on a mission to visit 50 countries before I'm 30 (I've visited 43 so far) - I'm a big fan of RHCP, especially John Frusciante

Does your copy sound bland, dry or stuffy even though your brand isn't? If so, you need to put a bit of POP! 🎉 WHIZZ! ⚡ BANG! 💥into it. How? By working with a fun brand copywriter, like me. When I'm finished, you'll have: 🎉 Must-click-around web pages ⚡️ Must-read social posts 💥 Must-buy product descriptions 🎉 Must-open email funnels ⚡️ Must-share articles 💥 Must-print press releases All written in a human tone of voice that's perfect for your brand and audience. Everything I write for you is SEO-friendly and bursting with the same electrifying POP! 🎉 WHIZZ! ⚡ BANG! 💥 energy you experienced the first time you chucked popping candy in your gob as a kid. So, what are you waiting for? Let's chat. Visit my website at www.indeliblethink.co.uk, send me a DM or email matt@indeliblethink.co.uk

I'm Jess, a professional writer and editor with 15 years' experience, and a provider of flawless copy in good journalistic style. I'm particularly good at writing about complex business models and technology in layman's terms. I've been told: “You're the only journalist who's written about our product and actually grasped what it's all about.” I've also heard: “You have a gift for writing about boring stuff and making it sound interesting.” Writing is what I do. For nine years I was features editor on the B2B bus and coach magazine routeone, and then editor of its sister magazine Group Tourism & Travel, visiting and writing about businesses from all sorts of angles – tight-knit family links, clever innovations, business longevity – always with the intention of showcasing to other business leaders how they could adopt bits of best practice. Since those days I’ve turned my hand to freelance B2B copywriting, quickly becoming an expert in topics from eCommerce and manufacturing to lead generation and account-based marketing. My focus is always on my client’s USPs, and what makes their business such a great choice for its customers. If you want truly outstanding copy that highlights what only you as a business can do - and for a great rate - drop me an email: jessamy.chapman@outlook.com

Hi. Hey. Hello. Finding the right words is tricky. People pay me to play with words. Because words are important. Words can confuse. Raise a smile. Paint a picture. Cause offence, anger. Make you switch off or zone out. Stir emotion. Spark a memory. Engage. Educate. I help brands, clients and small businesses get their message across to the people that need to hear it. I add a human touch, so good ideas don’t go to waste. And in a way that doesn’t make them sound like a corporate robot. Choosing the right words is an art. But more than that, they can help you stand out from your competitors, shape relationships with your customers, even save you pennies (and pennies make pounds). ---------- Kind words... “the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle” Leigh is a fab writer. I was lucky enough to manage her while we were working with a large financial company. And during that time, I regularly heard about how she was a solid wordsmith. But also that she was able to absorb and somehow remember the intricacies of the industry. She has the sort of mind that I imagine must be able to put together a 1,000 piece jigsaw puzzle in her head. But instead of a jigsaw, it's a thousand letters. And she's making sure they all fit together. Lewis Dowling – writer, storyteller, consultant

Struggling to find the right words to attract your ideal clients? That's where I come in. I'm a B2B copywriter who loves turning complex messages into clear, compelling content that drives sales. My clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales. I specialise in B2B writing for companies in a whole range of sectors, from technology to training, healthcare and professional services. You name it, I've written about it. But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy. I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between. Here are just a few of the results I've delivered: I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide. And I'd love to help you get the same results for your business. Ready to make your marketing work harder for you? Check out my work: www.brightwords.co.uk Let's chat about your business and see if we're a good match. Book a free 30-minute chat here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

'Don’t just reach an audience. Connect with every person.' I’m an experienced copywriter, editor, and content consultant who loves helping brands to connect deeply with the people they want to reach – and get results. As former Editor-in-Chief at Which?, I led award-winning content and creative teams to achieve measurable success across editorial campaigns, product redesigns, newsletters, in-house ads, and social media. Whether you need to boost engagement, grow subscribers, or produce standout creative, I’ve been there, and delivered. Here’s how I can help your business: - Big-picture thinking: I combine multichannel expertise (print, digital, social, video, podcasts, newsletters, PR) with data-driven strategy to ensure your content works harder and smarter. - Expert copy creation and editing: From web content and conversion copy, to newsletters, brochures and white papers, I craft content that engages, informs, and prompts action. My expertise spans journalism and PR, storytelling, content design and SEO, tone of voice development, scriptwriting, and more. - Creative collaboration: I know how to inspire and collaborate with others in the creative process – clients, designers, producers and product teams – to produce brilliant work that sticks in the mind. - Results focus: I’ll work with you to define the results that matter, then make them happen. My specialities include: - Full-funnel content strategy and execution (from audience growth to conversion and retention) - Channel-specific content strategy and copy creation - Data-led content optimisation - Brand positioning and tone of voice - Making complex topics simple (and surprisingly interesting) - Digital transformation and editorial planning (for clients looking to streamline content production) My current clients range from global law firms to boutique consultancies and specialist premium publishers, such as Pinsent Masons LLP, Quiet Mark, Whycatcher, urban planning firms, and Dust & Grooves (US). If you’re looking for a strategic copywriter and content consultant to grow your brand and engage your audience, get in touch! I’d love to hear about your challenges and explore how I can help you solve them.

Looking for a copywriter who goes the extra mile? Someone who only files your copy when it has been explored from every angle (UX, SEO, readability, CTAs, flow, etc.)? Can you be tempted out of hiring any of the other writers here by the promise of a "free consultation" (i.e. quick phone chat)? Let's talk! Here's what I can do for you: 1/ Websites. If your website isn't cutting it, I'll dissect it, reimagine it, plan out a better way of coming at things and then deliver sparkling copy built with user experience, conversion and SEO in mind. This is what I do most days (please see my lovely freelance copywriter website for testimonials). 2/ Interviews. When you need a seasoned writer to speak to someone important (case studies, CEO interviews, customer stories etc.), I lean on 20+ years of experience and literally thousands of successfully completed jobs to get you what you need. I regularly put heart and soul into other kinds of work, too, such as: * Marketing emails and newsletters * Survey results/analysis/reports * Corporate copy * International copywriting (when you need a native-English copywriter) * White papers * Brochures and more. Over the years I have: * Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods. * Generated meticulously planned (and written) launch copy for countless websites – large and small. * Created social media content for all the main channels. * Penned copy for technical guides, flyers, billboards, packaging and LinkedIn profiles. * Done a whole load of other stuff I can't remember right now ;) If you need a go-getting, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line :) --- "At TITAN Containers, we've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services." Rasmus Nørgaard, Group CMO, TITAN Containers "It's rare to find someone who truly wants to help your business grow, but Mike is that exception. Full of great ideas, he has helped with amazing email and website copy." Amy Brann, Founder, Synaptic Potential "I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super professional to work with." Ingrid Söderberg, Marketing & Growth Manager, Upsales Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do? .

If you're looking for compelling, results-driven content look no further. Over the last 15 years I've partnered with many well-known brands, SMEs startups, and agencies, and I've become well-versed in areas that include Technology, SaaS, Logistics and Finance. AGENCY COPYWRITER As well as working directly with clients, I partner with top digital marketing agencies, based in London and Europe. I am a key contributor to large-scale writing projects for enterprise-level B2B and B2C clients. I am happy to be involved in project strategy, create briefs, and lead client-facing meetings. Companies I work with Examples of companies I've partnered with include Northern Railway (Arriva), MyHermes UK (Evri), Expedia, GoCardless, and BMI Healthcare. A Copywriter without Borders My clientele spans the UK, Europe, and beyond. No matter where you're located we can collaborate seamlessly, either online or face-to-face, if possible. Copywriter of the future I'm a "creative copywriter" at heart, it's what I love doing. However AI content generation tools are emerging (and getting better) daily. They can be an incredibly powerful force for good - when used correctly. That's why I've invested in accredited training, equipping myself to prompt, harness, and optimise content generated by cutting-edge tools like ChatGpt and Google Gemini. What I Offer Competitive pricing, and adaptable workloads to suit your business needs, swift turnarounds wherever possible, SEO-optimised content, comprehensive content management support, adept research and interviewing skills. Get in touch for in-depth whitepapers, engaging video scripts and walkthroughs, long-form content that resonates, high quality copy for websites and landing pages – banners, interstitial ads, all types of promotional advertising copy - and much, much, more. Client Testimonials Here's what some of my satisfied clients have to say: "A true professional, she delves into the heart of your project, crafting compelling copy for blog posts, web pages, and brochures. Whether it's a one-time project or an ongoing collaboration, I can't recommend her highly enough." - Richard Mawer (Ignite Growth) "I've had the pleasure of working with Thora in various roles, and she consistently delivers spot-on copy without the need for revisions. Thora's versatile writing can cater to any industry. If you're seeking a dependable, professional copywriter who delivers spot on copy every time, look no further." - Joanne Morley (formerly Head of Brand, Northern Railway) See My Work Explore my portfolio to experience my writing style and discover the diverse clients I've had the privilege to collaborate with. Don't forget to visit my website at www.yourcreativecopywriter.co.uk for additional insights. Exclusive Samples Some of my content remains 'ghost-written' and can't be featured here. However, I'm happy to share relevant samples with you on request – just drop me a line. Let's Connect For an informal discussion about your content requirements, call me on +44 (0)7913659619 or drop me a quick message at thora@yourcreativecopywriter.co.uk. Thank You for Your Interest If you've read this far, I appreciate your time and interest and look forward to hearing from you. 😊

Engage, persuade & convert your audience with expertly written social ads, landing pages, micro copy and emails. I specialise in digital marketing campaigns, boosting brand awareness and driving engagement and conversions. My approach centres on developing customer-focused, omnichannel campaigns that hit the mark and create unique emotional connections. I write compelling narratives using data insights and evidence-based behavioural science to engage specific target audiences and context to ensure impactful engagement. Here's how I can collaborate with your marketing and design teams: • Create persuasive content that boosts conversions • Write clear, engaging copy that improves performance • Simplify complex language into something everyone can understand • Take ownership and responsibility for tasks and projects with a proactive attitude • Consistently meet project deadlines • Adhere to the strict regulations in pharmaceuticals • Work in accordance with ABPI and other codes of practice I'm adept at working in busy and regulated environments, often on several projects simultaneously across multiple squads and to varying deadlines. Interested in my copywriting skills for your organisation? Send me a DM, let's talk. Regulatory & Compliance Marketing Copywriter | Healthcare & Pharma Copywriter | Healthcare Copywriter | Pharma Copywriter | Digital Marketing | UX Copywriting | ABPI Compliance | Direct Response Copywriting | Landing Pages | Email Copy | Social Media Advertising | Tone of Voice | Behavioural Science | Copy Editing

I help companies of all sizes show the personality behind their business. I’m good at making the complex sound simple, and building trust by demonstrating you have your customers’ best interests at heart. So, if you need to start creating content that helps people to understand what you do... or if you're looking to sharpen up your existing content, get in touch. Here’s a quick rundown of what I can do for you: Sales and marketing literature - if your audience trusts you, they’ll remember you when they make buying decisions. I can help you create engaging sales aids, brochures and email campaigns that convert prospects into sales. Thought leadership and white papers... I work with busy business owners and senior managers to create relevant and insightful content that positions them as authorities and expert voices within their industries. Blogging and web content - I can help build an audience for your business and your senior team, by creating effective content that earns you a reputation for being helpful, relevant and valuable. Content strategy and execution - I can help you define your target customers, and then create consistent and engaging content that gives them a better understanding of your products and services. Tone of voice - It’s not just about what you say, but how you say it. I can help you create an authentic tone of voice that captures your personality and ensures your business stands out from the crowd. Recommendations: “Kevin is a talented and experienced investment writer who has a gift for turning complex and detailed investment commentary into accessible and persuasive sales and marketing materials. He’s knowledgeable, committed to his clients and works at an impressive speed.” - Lothar Mentel, Chief Investment Officer, Tatton Investment Management “Kevin is one of the most effective copywriters I’ve worked with. He’s quick to grasp the subject matter, however complicated, brings a lot of ideas to the table, and produces copy of the highest quality.” - Mike Piddock, founder of Glisser