UK Copywriters Directory - Advertisements

When you're tired of being just another voice shouting into the marketing noise... When you want to build distinctive, living brands, sustained by authentic stakeholder relationships… Here's where to come. * Branding and Brand Strategy * Creative Concepts & Copy * PR * Speeches * Storytelling * I’m 66 with a 40-year career in communications, providing Board-Level / C-suite support to big names in areas as diverse as corporate philanthropy, expedition cruises, packaging, medicine and motorcycling. I consequently offer deep and extensive experience of branding, copywriting and storytelling, working both in-house and as a freelance for advertising agencies, blue-chip multinationals, philanthropic organisations and non-profits alike. The services I provide range from board-level support with communications strategy and brand development to writing copy and concepts for B2B and B2C commercials, video scripts, print ads, website banners, press releases, social media posts and reposts, CRM emails/newsletters, themed and more conventional annual reports, internal communications (including to support change management), speeches, correspondence with critical stakeholders, crisis communications and even competition submissions. I also provide brand custodianship services (including AI custodianship). In addition, I have experience as a journalist and have organised large events. I was the Chair of the Brighton-based charity SIS for around 11 years, and a Trustee of the Institute of Translation and Interpreting. In the latter role, I was also a consultant to the Lord Chancellor’s Department. During these positions and in my work as a senior copywriter and creative director, I have recruited and supervised teams at all levels, providing close individual support and mentorship. You can find testimonials on LinkedIn https://www.linkedin.com/in/michael-benis-377249/details/recommendations/?detailScreenTabIndex=0 and see examples of my work at: https://michaelbenis.com/michaelbenis.com/Case_Histories.html

I write copy that works, and I love doing it. A knack for stepping into the readers' shoes means I craft messages that quickly resonate with your target market and motivate them to take action. Whether that's employees, customers, stakeholders or prospects. With 30 years of experience writing and editing for a spectrum of brands, I know what works - and what doesn’t. I blend user insight and psychology with compelling copywriting to attract, engage, and convert quality leads. Years of agency and corporate experience means I can slot into your processes with ease - a seamless extension to your digital marketing team. I love... -Fixing website copy and flow to boost conversion and make your brand shine -Crafting brand and marketing messages that stand out and show who you really are -Writing copy that nudges people into taking action -Educating and training - supporting and empowering people to write more effective copy for a digital audience -Delivering content strategies that inspire brands to maximise their content marketing opportunities -Creating internal communications that make a difference (and that people actually want to read) I'm a Freelance Senior Copywriter with a Journalism degree, and I’ve been immersed in digital marketing since 2007. I'm a grammar geek, I write words that work, and I love doing it. What’s it like to work with me? “Jaime spent three months carrying out invaluable consultancy work on our Financial Services product pages, application forms and journeys. She has a thorough knowledge of user behaviour and found smart ways to simplify our wording, improve our messaging, and increase conversion.” “Jaime has the ability to understand the business problem and tone of voice and translate that into meaningful and compelling copy which we've used across a wide range of assets. She approaches every project with a high degree of professionalism." “As well as producing new search-engine optimised copy from scratch for several of our web pages and a series of customer emails, she went above and beyond by finding ways to improve the UX in our sign-in process, and create better signposting for users throughout our online application forms. She is very thorough, incorporating use cases, user behaviour and SEO knowledge into all her recommendations and we’re really pleased with the results.” “Working with Jaime has been one of the best decisions I’ve made for my business.” “The transformation from where we started to the finished copy was nothing short of amazing.”

Dublin-based copywriter working with purpose-guided brands to help them turn connection into bankable results.

You'll have the reassurance that any copywriting I do for you has nearly 40 years’ specialist experience behind it - including writing for global brands and on award-winning work. I also run copywriting courses, and have trained several thousand delegates throughout Britain and beyond, including for household name organisations. I just love the power of words (I write in my spare time too). So how can I help? Get in touch to chat about freelance support or about enhancing/refreshing the skills of your in-house team with copywriting training/mentoring. You can email me for a standard agenda or I can create one for your team.

Hello, I'm Leanne, I'm a keen writer who loves to be creative! I love to write so you don't have too! Offering a range of copy including website content, social media captions, newsletter content, blogs, slogans, business names, product descriptions and more. Using engaging and exciting copy to entice your customers and get more out of your business. I have worked in a range of communications roles throughout my career including corporate and charity and know that copy is so important for messaging and customer engagement. I have a range of interests including fitness, books, TV series, travel, animals and much more! If you are looking for someone to take the work out of writing for you then drop me a message and let's work together!

Writing is a people thing. It's about understanding who you're talking to, why they should care and what they want from you at the time they're reading. I like to think I'm a people person. I definitely like listening, learning people's stories or about new businesses, and getting to the heart of things pretty quickly. That's my general approach to every new brief. I listen to your business challenge, try to understand your audience and then write compelling copy to help you connect with the people who matter and get the impact your business is looking for. I have over 10 years' experience writing for and defining the voice of global brands, ground-breaking start-ups and everything in between. My highlights so far have been defining the voices of Wimbledon, Lidl, Dogs Trust and Barnardo's, running creative careers sessions in schools and colleges across London and being a mentor on the D&AD Shift programme for creatives who are just starting out. Full disclosure, I've got a soft-spot for purpose-driven organisations. And as I've started the name-dropping, here are a few extras in that realm: Comic Relief, Breast Cancer Now, Leukaemia UK, Leonard Cheshire, The Haemophilia Society and UNHCR. I love helping charities, NGOs and non-profits to reach the people who need them, and connect with the people who can support them. In general, I'm a collaborative, creative person and I live for a challenge. And as I said, I love getting to know new people so I'm always up for joining the team in the office, studio or co-working space. Copywriting: Naming, taglines, narratives, manifestos, websites, ads, brochures, posters, employee handbooks, patient leaflets, annual reports... the list is endless and variety is the spice of life. Tone of voice and verbal identity: I worked as Brand Language Director at a brand consultancy before going freelance. This meant running brand voice projects for large-scale organisations like FTSE250 global recruitment company FDM. I can run a brand voice project from start to finish; understanding what's working and what's not, defining a new voice, creating guidelines (that people might actually want to read), and running writing workshops to train people in the voice. Campaigns: I create concepts for social, ATL and OOH ads. Coming up with the hook is my speciality. Things I've done that you might have seen in the wild are Wimbledon's annual ticket concepts and poster campaigns (2017, 2018, 2019), and a national brand campaign and 2x retail campaigns for Barnardo's in 2024. Messaging frameworks: I develop strategic messaging frameworks so that you have a bank of tailored messages ready to copy-and-paste into comms as and when you need them. They're pretty varied but here's a few different kinds to give you an idea: • Core message frameworks. This includes things like a strapline, meta info, google search page bio, headline messaging and an 'about us' story. • Audience-specific headline frameworks include key messages tailored to specific audience groups and aims (e.g. the general public, loyal customers, employees, investors, donors etc). • Some are best when they’re highly specific. For example, a public health messaging framework for Breast Cancer Now (focused on breast checking). What I've been working on recently (in the last year): • Packaging copywriting for Beefeater Gin • Copywriting for Virgin Media 02 • Brand voice principles for F1 • Verbal identity and writing workshops for Barnardo's • Verbal identity and writing workshops for FDM (FTSE250 recruitment firm) • Brand naming and verbal identity for Pivotal (sustainability start-up who've since secured Series B funding) • Packaging copywriting for Ueshima Coffee Company (now the UK's fastest growing coffee brand) What people who've hired me think: "Since Hope walked through our doors seven years ago she's been a ray of sunshine and a delight to work with. She's truly been one of the finest writers we've ever had working for us." - Pete Dewar, Founder of The Clearing (Branding Agency), 2023 "That headline is f*cking brilliant" - Tom Kerridge, Celebrity Chef (Client for Full Time Meals with Marcus Rashford and Tom Kerridge) 2021 "What a gem to find a clear-headed and strategic writer who’s not afraid to have fun with their copy. From the very first moment, Hope dived straight into a very complex project with ease and calm, and lifted a lot of weight off my team. She’s been an especially great help with the naming and strategy side. I can just leave her with a challenge and she’ll come back prepared with not only multiple solutions to choose from but also thorough rationales of her thinking. Hope always goes above and beyond to make sure all avenues are explored and investigated, and you’re never short of options. She’s slotted into our copy team so quickly and naturally, it almost feels like she’s been with us forever and we’ve all really enjoyed working with her." - Oeil Jumratsilpa, Head of Copy, Virgin Media 02, 2024 "In all the years I've been working, Hope is at the top of the list of people I've enjoyed working with the most. Positivity, creativity, energy. She's a joy to work with every day." - Jonathan Hubbard, Founder of The Clearing (Branding Agency), 2023