UK Copywriters Directory - Content strategy

  • I used to be a lawyer and technically, I'm a 'non-practising' solicitor. I now write copy and content for people who work in professional services, and it's the sort of content that positions you as the go-to person in your area of work. I specialise in long-form copy. That's engaging, thought-provoking, informative content like articles, blogs, e-books, training materials and websites. With regular, insightful content you can: ✅️ attract the case load and clients that really interest you ✅️ build and retain a steady flow of regular clients, who know who you are and what you do before you've even met ✅️ show a bit of personality so that you end up working with like-minded, generally likeable people So how do I help you do that? I write value-packed, personable content. It's well researched, logical and written in engaging, straightforward language. Articles on smart ideas don't need to bore the socks off your readers! Here are some examples of the content I write for people in professional services: ✍️ regular articles for industry publications ✍️ case law updates on the latest decisions in the courts ✍️ updates on topical and political issues such as the budget, and new policy ✍️ legal guides for your website ✍️ training materials for clients and junior team members ✍️ copy for your website Please get in touch if you'd like to chat about any written communications in the sphere of professional services.

  • ✍️ Senior copywriter with 10+ years marketing and leadership experience 📈 Helping fuel growth at some of Europe's fastest growing fintechs 💻 Founder of copystyleguide.com 🎙️ Host of the Walks With A Copywriter podcast 🐘 Author of Return Of The Wild Services: - Copywriting (web, marketing, comms, UX, SEO) - Brand development (messaging, tone of voice) - Strategy (content planning, SEO) - Training (tone of voice, AI LLMs)

  • Hi! Or, 'ey up' as we say in Yorkshire. I'm Anna. I specialise in story-led copy and UX. I have 10+ years' experience writing for hundreds of different brands, particularly in the food and drinks sector. I've recently upskilled by completing a bang up-to-date course in UX writing, so I can deliver consistent, inclusive and user-focused copy that provides real value: www.annaclaytoncopy.co.uk I write: ⭐ Web copy: It's all about the UX! ⭐ Brand copy: Meta descriptions, tone guides, About pages and brand story ⭐ Email marketing ⭐ Online sales letters ⭐ Product descriptions ⭐ Blog posts - SEO optimised that provide real value ⭐ Print copy - leaflets, ads and brochures ⭐ ...And coming soon... brand voice guides! Your results? 📣 Story-led copy that really resonates with your target audience 📣 Copy that converts 📣 A fantastic user-experience that takes your reader by the hand and takes them to where they need to go on your site 📣 Words that sound like your brand spoke them 📣 SEO-optimised, where relevant I particularly love working with value-led brands with a great story to tell (and I can help you work out what that story is!) Here's what one lovely client said about me recently: “Anna is very friendly, warm, easy to talk to and has a fantastic, can-do, positive attitude. She is very focused and passionate about her work, and listened to all my thoughts, leveraging her knowledge and years of experience to make it a perfect fit for us both! I would highly recommend Anna, her enthusiasm really shows through in her work and she is an absolute STAR! A real pleasure to work with and I cannot thank her enough for all her hard work and what she has done for my small business!” — Claire, owner of Bee Inspired Home & Gifts Find me in these places and let's chat over tea (and cake, obviously): 🖋 Portfolio (more samples available - just ask!) www.annaclaytoncopy.co.uk 🖋 LinkedIn: https://www.linkedin.com/in/annaclaytonwriter/

  • Sam

    Hello! I’m Sam, a results-driven freelance copywriter and content strategist. I have 14 years of experience and a solid marketing background, meaning I understand the importance of making those words work. If you’re casting your net at the top of the funnel, building your brand awareness, and want more potential customers to find you, I can help with SEO copywriting and a content strategy that creates and builds momentum. For those warm prospects in the middle of the funnel, I can produce eye-catching social media captions, or an email marketing campaign that will be opened and engaged with. Looking to turn visitors into customers at the bottom of the funnel? I’ll create landing page copy that converts. Get in touch, and let’s have a chat about what I can do for your business.


  • I'm a copywriter and content marketer, specialising in helping ethical businesses to get started with online writing, including blogs, web pages and social media messaging.

  • I have 25+ years of experience in tech copywriting and marketing, and I am a Fellow of the Chartered Institute of Marketing. Recent clients include Orange Business, Orange Cyberdefense, Telstra International, Expereo, Blend Technology Consultants, OneWeb, CommScope, Vodafone, Business & Decision, Orange Wholesale. Previously a telecoms journalist for Total Telecom, CWI, Communications International, Connect. And three years contributing analyst for Current Analysis.

  • Junior Creative Copywriter looking to connect with other creatives and learn all things copywriting!

  • You'll marvel at me beating deadlines like the monsters they are. 20+ years experience as a journalist and copywriter, doing bits for some of the best publications on the planet and all sorts for both billion dollar brands and micro businesses. Want to follow the ups and downs of a jobbing writer? Pitching the World is the place to be. www.pitchingtheworld.com

  • With 10+ years of experience in copywriting and marketing, I craft words that help you reel in the right audience and get the results you want. I’m Sarah, a Nottingham-based freelance copywriter. I’ve also worked with agencies and in-house—most recently as a senior copywriter for a digital healthcare company. With a background covering industries such as consumer goods, health, and education, I’ve written about everything from blood testing to baby strollers. You’re great at what you do. And you deserve copy that simplifies the complex, highlights the benefits, and shows your personality. The result: your audience gets what makes your product or service amazing—and why they need it. Cheesy as it may sound, the best part of my job is helping you succeed. When we work together, you don’t just get a freelance writer. You get a strategic partner, devoted to delivering high-quality work and stellar service. Let me take the writing off your plate and create copy that helps you hook new fans, build relationships, and boost your bottom line. Get in touch for a free no-strings chat to discuss your copy needs and how I can help you get the best from your next project: sarah@carnillcopy.com Learn more at www.carnillcopy.com Tooting the horn ”Sarah is an exceptional content writer and strategist. She impressed me with her ability to grasp our tone of voice, challenge ideas thoughtfully, and deliver high-quality work. Her experience and expertise shine through in everything she does, and her ability to balance creativity with a strong strategic approach is rare. Not only is she brilliant at what she does, but she’s a fantastic person to work with—collaborative, reliable, and always bringing fresh ideas." Lizzie Lynch, Content Lead at Medichecks

  • I've been helping global brands and household names use good words to create a better customer experience for over 15 years. I honed my skills as head of brand language at one of London’s top communications and PR agencies, helping them to build a brand language team from nothing. I designed products and services to develop and deliver tone of voice, and created training programmes, guidelines, customer journey mapping and internal and external research programmes. I then moved to a specialist tone of voice agency, where I made sure the work was never less than top notch. There I worked closely with clients on global brand tone projects, digital communications and copywriting training. Now I head up Enough Said (enoughsaid.co), and am on a mission to help people use words well to bring their brand to life. I do this through brand language development, training, copywriting and content strategy and design.

  • Go to mikeflemingcopywriter.com to view portfolio, experience and contact details.

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Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

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Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

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