UK Copywriters Directory - Content strategy

  • You’re here because you need impactful and persuasive copy to give your customers and competitors something serious to think about. Since 2008 I’ve helped entrepreneurs, small businesses, and large organisations position their products, services and brands across a wide range of business sectors. My background is theatre and the dialogue of one soul to another. So I’m gtg for the brand and storytelling smarts your audience will gather to follow. Works for tech, leisure, ecommerce — and entrepreneur promo demanding The Full Loud & Proud. After all, unless your audience has LOUSY expectations, they always seek ... THE ONE. So let’s make that YOU. Saying the right thing to the right people in the right way about your enterprise is more important than ever before. This is true whether you're staying afloat, taking risks, or starting out with a bang. You don’t need a crystal ball to tell you 2025 comes with a catch for every business or entrepreneur. The possibilities are as juicy/scary as people say. So hold on to your hats, because while this means big opportunities for some, there will be brutal times for so many. Don’t leave it to your business rivals to set the agenda. Gtg for fresh new copy, pinpoint revisions & wholescale resurrections. With my expertise, you can showcase your offer exactly the way you want ... and make it resonate to your advantage with precisely the audience you seek. No jargon. No waffle. No timesink. If your offer to the planet eases the load, speeds/greens things up, or breaks the mould entirely, you should probably get in touch sooner rather than later. Please note: I do not repurpose AI-generated content for human consumption. This odious task is best left to bored teenagers you can bribe with smack.

  • With 10+ years of experience in copywriting and marketing, I craft words that help you reel in the right audience and get the results you want. I’m Sarah, a Nottingham-based freelance copywriter. I’ve also worked with agencies and in-house—most recently as a senior copywriter for a digital healthcare company. With a background covering industries such as consumer goods, health, and education, I’ve written about everything from blood testing to baby strollers. You’re great at what you do. And you deserve copy that simplifies the complex, highlights the benefits, and shows your personality. The result: your audience gets what makes your product or service amazing—and why they need it. Cheesy as it may sound, the best part of my job is helping you succeed. When we work together, you don’t just get a freelance writer. You get a strategic partner, devoted to delivering high-quality work and stellar service. Let me take the writing off your plate and create copy that helps you hook new fans, build relationships, and boost your bottom line. Get in touch for a free no-strings chat to discuss your copy needs and how I can help you get the best from your next project: sarah@carnillcopy.com Learn more at www.carnillcopy.com Tooting the horn ”Sarah is an exceptional content writer and strategist. She impressed me with her ability to grasp our tone of voice, challenge ideas thoughtfully, and deliver high-quality work. Her experience and expertise shine through in everything she does, and her ability to balance creativity with a strong strategic approach is rare. Not only is she brilliant at what she does, but she’s a fantastic person to work with—collaborative, reliable, and always bringing fresh ideas." Lizzie Lynch, Content Lead at Medichecks

  • Hello there! I'm Eoin, an award-winning copywriter who increases conversions on websites, email & ads. I'm currently Head of Copy & Deputy Creative Director at an independent ad agency, as well as a freelancer helping private clients improve their conversions online. I've written for clients of all shapes and sizes, from large public sector organisations to little start-ups, and have written award-winning TV ads, high-converting landing pages and everything in between. ADVANCED EXPERIENCE: - Conversion copy (email, landing pages, sales pages, funnels, social, digital) - Creative copy (TV, radio, press, digital, print, outdoor) - Marketing strategy E: hey@convertwithcopy.co.uk W: convertwithcopy.co.uk

  • I've been helping global brands and household names use good words to create a better customer experience for over 15 years. I honed my skills as head of brand language at one of London’s top communications and PR agencies, helping them to build a brand language team from nothing. I designed products and services to develop and deliver tone of voice, and created training programmes, guidelines, customer journey mapping and internal and external research programmes. I then moved to a specialist tone of voice agency, where I made sure the work was never less than top notch. There I worked closely with clients on global brand tone projects, digital communications and copywriting training. Now I head up Enough Said (enoughsaid.co), and am on a mission to help people use words well to bring their brand to life. I do this through brand language development, training, copywriting and content strategy and design.

  • Go to mikeflemingcopywriter.com to view portfolio, experience and contact details.

  • With a wealth of copywriting and content creation experience, I’ve had the pleasure of working with music companies, independent luxury hotels and boutiques, charities and more. I help to create and deliver effective communication strategies (online and offline), with a strong, clear, and creative directive. You can find examples of my work on https://www.clippings.me/users/hscattergood In addition, I have a BA (Hons) in Art, Architecture, and Design History (when I discovered ‘Brands’, how they work and evolve). With a head packed full of words and ideas, I enjoy cooking, writing about food and drinks, and walking my beloved two dogs. Above all, my greatest pleasure (apart from writing and my family) is working with fantastic clients, especially helping them succeed, communicate and grow their brand (s). Keeping pace with the latest must-have products, services and lifestyle trends is a also guilty pleasure. In support of my love of all things food, I write a food and drink blog, Coffee and Food which is run independently. It's an off-shoot from the many years of working in and alongside the hospitality industry.

  • Hi, I'm Chelsea - senior copywriter with over 15 years of industry experience. I've written over 10.5 million words in my career as a B2B copywriter and content strategist, helping companies tell thought-provoking stories that generate leads. Under the brand name Fierce Content, I work with companies of all sizes, from start-ups to globally renowned organisations. I've written content pieces for Aptean, Elecosoft, Fujitsu, Microsoft, Intel, SAP and Verifone. I'm comfortable writing both B2B copy for any sector, but my specialisms include: - Technology (including software/SaaS) - Food and beverage industry - HR and workforce management - Construction - Manufacturing and supply chain My services include: Content writing - I'm confident in writing for multiple formats, including ebooks and whitepapers, blogs, video scripts, case studies, websites, brochures and emails. Creative ideas - I can develop your next campaign theme, mapped to your strategic objectives. Content marketing strategy - I can develop strategic plans that tactically use (and repurpose) content to nurture leads and drive business growth. I also offer training sessions to upskill your staff on creating great content using their own expertise. Give me a roar!

  • Corporate communications specialist. Currently developing and delivering strategic leadership, brand and culture messaging for LV= Life and Pensions.

  • Technical copywriter working with in-house global marketing team for a broadband and telecoms tech engineering company in South East England. Specialist topics: cable and optical broadband networks / comms powering / corporate sustainability Highly skilled at: writing and copyediting technical papers (white papers, reports, user manuals, brochures, instruction material, technology specs, case studies, use cases, technical briefs) / generating original content (blogs) / corporate award submissions / corporate press releases / messaging development for marketing collateral Experience includes: video scripting / subtitling / AI voiceover generation / TOV development / style guide development / devising nomenclature for product naming conventions / e-commerce product descriptions Background: Law graduate (2023). B2C music and lifestyle writer for consumer titles. High street ecommerce. Events marketing.

  • I help brands use storytelling techniques and emotional psychology to build unbreakable connections which convert audiences to loyal brand advocates. "She really got to the heart of my brand and what I was trying to communicate" Emily, Founder of a Common Sense "She has a talent for understanding the audience and delivering what they need." Yanika, Marketing Design Manager "Hollie can put into words any thought you have when you can't find them and even better than you can imagine." Claire, Content Creator


  • I’ve been in the media, copywriting and editorial business for a decade, working with third-sector and trade organisations, SMEs, startups and some global brands. The kinds of services I offer include: Communications and content strategy Articles and blogs Whitepapers, reports, and policy analysis and creation Ghostwriting Newsletters Email campaigns Research and data storytelling Interviewing and advertorials I offer my clients evidence-based, original, interesting storytelling that can beat the algorithm to build connections with your audience. I’m a subject matter specialist in sustainability, science, future of work, DEI, skills and employability, technology (SaaS, automation and AI), business and finance, and cities/ruralism. I like building long-term relationships with clients and put every effort into understanding and evolving their organisation or brand. If you are looking for a freelancer who you can work with long-term, I’m your person! ~ A bit about my professional history… As a journalist, I penned articles for Forbes, Monocle, Pioneers Magazine, CityMetric (New Statesman), Inside Housing, InMotion Magazine (Jaguar), OnOffice, Design Exchange, Underpinned Magazine, IRU, Reclaim Magazine, Positive News, HERE360, and This Earth & I, to name a few. On the more commercial side, I’ve ghostwritten or created bylined blogs and articles for companies like Thrive Wearables, HERE360, Attollo, Warwick University Business School, Aptem, and iResearch Services (working client-side with global organisations). I’ve been at the content and comms helm at Aptem, producing all their newsletters, articles, whitepapers, and eLearning and contributing to social media. I’ve also worked the comms beat at the Health Anchors Learning Network. I’ve collaborated with agencies such as Spoon, WriteArm, HROC, Iris Worldwide and iResearch, providing the range of editorial services. I also have a strong research background, with a PhD and a history of academic and commercial research. I’ve written four non-fiction books. That makes me great at writing long form content like whitepapers, reports, policy analysis and data storytelling. ~ In my spare time… I listen to music and podcasts, and like reading fiction and non-fiction. I’m a fan of off-grid living and the tiny homes movement. I cook and grow veg. I’m active in my community, moderating forums and advocating for diversity and experimental cultures.

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Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

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Fashion copywriter Katie RamsinghKatie Ramsingh

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“I discovered that my words helped to get 2 million people to register for a massive research study.”

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