UK Copywriters Directory - Content strategy

  • Copywriting = Art + Science | Compelling | Clear | Captivating | Creative | Converts | Generalist + Travel Specialist | Great rates | I’m Tracy, a Dorset-based Geordie. If you want your copy to tick all the right boxes, I’d love to help. I’ve crafted content for big brands, SEO agencies, charities, small start-ups, professional bloggers, and many more. My clients are based in the UK, the US, Europe, Australia, and beyond. So switching between UK and US English is second nature. As is adopting - and honing - the right tone of voice to suit your target audience and brand identity. Variety is the spice of my working life. I’ve written about everything from accountancy, insurance, and money to clothing, food, lifestyle, and parenting. Plus a lot of travel. You name it. Once I'd created a series of multiple, unique, 200-word product descriptions for continence pads, I found I could write about anything... I have six years of professional copywriting experience under my belt, and it all began with my own blog. So I know my way around WordPress and social media. Since then, I’ve written for all sorts of specialist websites, including a ton of travel sites. As well as many other commercial enterprises. In the business, I’m what we call a middleweight copywriter. Experienced enough to mean you’re in safe hands, yet fresh enough to ensure creativity and continuous learning. Here’s what I can do for you - and have already done for many contented clients: Ghostwriting Update old content Draft press releases Publish regular blogs Hone your tone of voice Tell compelling MSN stories Put together engaging emails Give AI writing the human touch Find keywords for SEO purposes Pen product descriptions that pop Upload posts and pages to WordPress Create landing and sales pages that sell Perfect those social media profiles and posts Compose ads, brochures, leaflets, and posters Write awesome long-form, fact-packed, well-researched articles As well as a whole lot more. I’ve even been known to write poetry and a novel in my spare time. My trio of blogs on food, music, and UK travel also see me waxing lyrical about my own interests. If you don’t know what stop words are and why they matter, or how to hide keywords for both flow and SEO, then you don’t need to. All you should know is that I can create compelling, clear, captivating copy that also converts. If you find content writing a real chore, I can save you lots of time and stress. Words come naturally to me, which means two things. I love what I do - and I don’t waste any of the time you're paying for when getting on with the task. Interested? Find out more about my rates, what I do, and my portfolio by visiting my website. Click the link below to visit contentedcopy.com. No hidden charges - you’ll find my current - and very competitive - hourly rate right there on the homepage. Thanks for reading. Next, why not find out about how I could write for you? Tracy

  • Digital content for purpose-led brands. That's what I do. I'm a freelance content director, content strategist and copywriter with experience across a diverse range of industries and audiences. But what I love best is brands who want to make a difference. It's where I do my best work - whether that's defining the tone of voice for a funeral brand, or shaping up the full digital content strategy for care home providers. I've worked with universities, homecare organisations and non-profits too. So I know how to deliver content that's sensitive, supportive and trauma-informed - all while meeting your commercial goals. If you're an organisation in the care sector, end of life care, charities or education, let's chat.

  • Hola, I'm Laura Imogen, your new copywriting and content consultant. I write creative and thoughtful content that's on your customers' wavelength. Make sure your online and offline presence truly connects with your customers through great copywriting and strategically planned content. Let's get started today.

  • Copywriter and content marketer

  • I am a seasoned content writer with over ten years of experience, specializing in creating high-impact, engaging content for the life sciences and technology sectors. My skill set includes content strategy, copywriting, SEO, and producing various marketing assets, from blogs and whitepapers to email campaigns and industry reports. With a passion for continuous learning, I enjoy exploring topics like microlearning and staying ahead of digital marketing trends. My approach is data-driven, blending creativity with analytics to craft content that resonates with both technical and non-technical audiences. I hold a Graduate Diploma in Law, from the University of Law, London and a BA Hons in Russian from the University of Wales, Swansea.

  • Chief Storyteller at Better Story: I craft words that work for the benefit of people and planet. Author / Coach for writers and creatives.

  • Fourteen years' experience with clients including Cherry Bones magazine (Hoffman Industries), Guardian Labs, The Telegraph, The University of Greenwich, the Wiston Estate and St James's House. Media background (UK nationals and women's interest). Bylines at The Guardian, Vice, The Independent, the i paper, The Huffington Post and the BBC. Member of the Medical Journalists’ Association and shortlisted for the Dr David Delvin Award in 2023. Specialist in covering mental health for magazines including the BACP's Therapy Today. Editor Milly Evans says: “It’s truly a joy to work with Ellie. Her work for Patient has been wide-ranging and tackled difficult subject matter in an engaging and digestible way. On mental health in particular, she’s explored innovative and challenging areas such as dialectical behavioural therapy, intrusive thoughts and the links between diabetes and eating disorders. Her work is of a consistently high standard, which is appreciated both by myself and our readers. I hope we’ll continue working together for some time to come.” Senior production editor Craig Scott says: “I've worked with Ellie for a number of years and have always been impressed with her ability to bring complex subjects to life in her writing – and to spot interesting and original angles on a range of topics. She's also a pleasure to work with.” Day rates start at £350. https://elliebroughton.net | elliebroughton@gmail.com

  • Liz

    What have I worked on recently? >> An ecommerce email campaign that boosted sales by 80% >> Ongoing nurture emails for a small B2B business with consistently high open rates of 30-40%, creating an uplift in enquiries >> Conversion boosting sales pages and landing pages for a course creator >> An internal tone of voice project for a multi-national snacking company >> Top and mid-funnel engagement emails for a fast-growth US tech firm If you want to grow your business by turning more of your website visitors and email subscribers into sales and leads, let’s talk. I have a BSc from Birmingham Uni, more than seventeen years’ experience as a copywriter, and a mind that’s both creative and analytical. You get copy that’s written using facts and customer data, rather than guesswork. It means I get into the heads of your customers and use that information to write website copy, emails, landing pages and entire funnels that connect with your audience, build relationships and win you more customers. I can advise on content strategy and “They Ask You Answer” style customer Q&As. I work with content writers who create engaging blog posts, articles, ebooks and case studies for my clients. These get used on websites and blogs, as guest posts, and shared on social media platforms. Are we a good fit? I work with growing businesses in the UK, the US, Canada and beyond. Clients tend to be B2B, SaaS or ecommerce companies. If you’re interested in working with me, drop me an email: liz@commacomma.co.uk "Liz delivered fantastic emails ahead of schedule while acting like the pro she is the whole way. It's so great to know I've now got a talented SaaS email copywriter to trust with even the toughest offer and market." ~ Joanna Wiebe, Copyhackers

  • I'm a highly creative copywriter with 10+ years experience. I specialise in brand, product, messaging, UX, content strategy. But really what I specialise in is great ideas that bring your brand or product to life for your customers. I want to work on: - High-impact, needle-shifting brand work (see my projects with Rebel Energy) - Truly creative campaigns (as my work history shows, I love a chance to get really creative) - Content design/UX projects (web or app) - Anything out of left field I'm collaborative, love working with others, and the more ambitious the project the better. I've worked across multiple sectors and always keen to learn more. Tech, automotive, fashion, energy, luxury, and more.

  • Hi, I'm a freelance senior copywriter and creative strategist based in Newcastle upon Tyne, with thirteen years’ experience writing and managing market-leading content. Recent clients include: Pentagram, Verbal Identity, Forge, Arttia Creative Rightmove, The University of Cambridge (Partnership for Education), Vio.com, Soldo, Bouche, Skoot, Wild Nutrition, Helping Rhinos, John Lewis & Partners, John Lewis Finance A heritage whisky maker, luxury bicycle brand, global name in food, market-leading beverage brand, top-5 US art gallery, and several biotech and healthcare businesses Until 2019, I was the Copy and Editorial Manager (Head of Copy equivalent) at John Lewis & Partners, acting as the strategic lead for all digital and print copy and editorial, covering homepage (3.5m weekly visits) and email (5m customer base), POS, brand communications and award-winning marketing campaigns. What I can help you with: Tone of voice Creative strategy Naming and branding Taglines Marketing campaigns UX copy Digital content Editorial Store communications Mission statements Any number of things in between What I've done: Tone of voice for 16 award-winning brands, charities and organisations Led the copy team at ‘Britain’s favourite brand’ Driven 2 million yearly visits to editorial content Managed 1160 elements of signage for the launch of one of Retail Week’s 4 best department stores in the UK Written campaign content to grow likes +243% and shares +264% on Facebook Guest lecturer at the University of Roehampton D&AD Judge Mentor to two copywriters What I love: Design that makes copy pop and copy that makes design sing. Headlines I’ve never read before. Single-word sentences. Hyphens. Ready to find your voice? Check out my full portfolio at sarahhuntwriter.com

  • For over a decade, I've been trusted by businesses and individuals globally to make a difference through words. My skillset covers everything from blogs to brochures, websites to whitepapers, speeches to social media - and an upcoming autobiography for a British entrepreneur. Having worked with brands as diverse as Virgin Media and GSK, I can easily adapt to different tones of voice, while my experience of working with national and international publications means you can rely on me to meet deadlines. Look forward to partnering with you! Key specialisms •Blogs •Long-form content •Adverts •Web and landing pages •App copy •Press releases •Emails •Social media

  • In my two decades or so of finding the right words for brands, I’ve fallen into bed with luxury hotels, let ideas percolate for indie coffee shops, made myself at home with ultra-luxe estate agents, set sail with the world’s biggest cruise lines and made waves for marine charities. There are loads more, but it isn't about me, it's about you. To cut a long story short, if your brand has lost its voice, I’ll help you find the right words. Who am I? Northerner marooned on the Devon coast. Spaniel tamer. Veggie breakfast aficionado. Tea drinker. Adventurer. Creative founder. Who have I helped? Startups, advertising and design agencies, multi-national companies, independent businesses. How have I helped? Web copy, editorial, campaign creative, brand tone of voice, brand strategy, content strategy, social media content, brochure and direct mail copy, product copy, SEO content...

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Jonathan Wilcock

“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

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Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

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