UK Copywriters Directory - Advertisements

  • Whether I'm writing for a business, government, a charity or an individual... I write so that people will read. And if it's in scope to entertain at the same time, I will. I've been freelance since 2007, having worked as a writer and then Head of Copy in some of the big London communications agencies: Pauffley, Aquarium Writers, Corporate Edge, TMP Worldwide, PA Consulting. If you call yourself a copywriter, you're obliged to have some experience of the outside world, I reckon. So here's some back story. After graduating in Eng Lit & Language, and qualifying as a teacher in Manchester, I taught English in Greece and Poland. Came back, moved to London and worked in shops and offices. My big break was joining the British Council (BC), where I spent a few years arranging book exhibitions, squiring Russian publishers around London and gracing the BC stand at European Book Fairs - all in the cause of promoting UK publishing. In 1989 I discovered that you could write creatively AND earn a living wage, and it was called copywriting. Have enjoyed writing for clients and their audiences ever since.

  • Kathy Appleby is an experienced marketing copywriter, with 15 years in client-side public relations under her belt. She communicates clearly at all levels with an engaging, accessible style and a particular strength for simplifying complex issues. PROFESSIONAL EXPERIENCE: Public Relations Officer, PHS Group plc, 2000-2013. In this position, Kathy launched the company's staff newsletter, establishing editorial policy and design and also commissioning, writing and editing issues. She also managed all media relations for the Group brand. This entailed writing and successfully placing press releases and feature articles in the FM trade media, resulting in widespread, brand-building coverage. Communications Manager, PHS Group plc, 1990-1999. During this period, Kathy had responsibility for all PR, sales literature, advertising and direct mail output across PHS. She also led the processes that delivered two, successive corporate identities including the Group's current branding, with its distinctive yellow 'lozenge'. FREELANCE: In 2013 Kathy embarked on a freelance copywriting career, full time. But she does have form! Kathy wrote all copy for the launch editions of websites www.lavish.co.uk (Lavish provides beauty and spa gift vouchers) and www.phabstandard.com (Phab is the performance-based standard for professionals in the hair, beauty and nail industries).

  • I'm a freelance journalist and copywriter with over a decade of experience writing campaigns for brands such as Nestle and Estee Lauder. I have a particular interest in psychology, food and travel, and I'm regularly commissioned by national newspapers and consumer magazines. See my website rosieifould.co.uk for more details.

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Member spotlight

Jonathan Wilcock

“In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move.”

Helen Johns

“I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be.”

Jo Millett

“Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer.”

Bill Hinchen

“That weird visceral humanity we can instil into a string of words isn’t quite within AI’s remit.”

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