UK Copywriters Directory

I have worked with words one way or another for more than 30 years. I’ve long been fascinated by the way that people interact with, and are influenced by, the written word. The power of words to transform and persuade is my ongoing passion. I’ve studied creative writing and therapeutic writing and I’m trained to lead writing groups. My background is in journalism and I have worked as a reporter, feature writer and a sub-editor for various publications and outlets including The Daily Express, CA Magzine, The Mirror, STV, The Daily Mail, The Sun, The Daily Record and The Daily Star. Writing projects have included web content for new credit cards, website content for economic development, healthcare providers and charity sites, and destination descriptions for the National Trust for Scotland. I’ve looked after various content management systems, written bids for international lawyers, and created content surfaced as Google featured snippets. I’ve worked on clients’ business launches, rebrands and website redesigns. I live in Cumbria with my dog and youngest son.

I am an SEO specialist, a sales and marketing specialist and a copywriter. I have worked in the digital sector for over 20 years, and I have held various senior level SEO and marketing positions for a number of well-known brands. I now run a small sales and marketing and content writing agency. I write SEO-friendly copy that is sales and marketing orientated. My copywriting is always focused around helping clients generate digital enquiries and brand awareness. I am an experienced website copywriter, SEO copywriter and marketing copywriter. I specialise in digital copywriting, which includes the following types of digital content:- • Website copywriting • Blog writing • Feature article writing • Social media profile writing • Ecommerce product description writing • PPC and digital adverts • Meta tagging – planning/writing meta tags (meta titles and meta descriptions) I also help clients with the following :- • Brand planning (brand concepts, brand name ideas and brand creation) • Taglines and straplines • Keyword research and keyword planning • Search engine optimisation and PPC planning • Sales copy planning – USP’s and sales messaging • Website strategy and website planning • Content strategy and content planning • Digital marketing strategy • Content marketing strategy • Conversion rate optimisation strategy (CRO) • Social selling strategy I think these “planning areas” are very important if you want to improve your digital positioning and generate new enquiries from digital activity and content creation. I also believe that good content planning prior to copywriting is vital for many elements of digital success, especially SEO. I can plan and write sales and marketing copy for the following type of offline projects too :- • Press adverts • Sales literature • Marketing literature • Advertising brochures • Media packs • Sales presentations • Elevator pitches. My service offering can be applied to various different sectors, and sizes of business, so it’s usually worth contacting me, to see if I can help with your project. However, I generally undertake work for start-up and SME’s in the following areas. • Business services • Charities • Creative • Design and digital • Entertainment and leisure • House and garden • Media, marketing and PR • Retail, fashion and ecommerce. Please note, I do not provide services for any of the following sectors - finance, insurance, legal, health, energy, medicine or gambling. As a digital copywriter, a key area that I specialise in, is planning and writing SEO-friendly website content for new websites and for companies wanting a redesign of an existing website. Writing website copy that works well is an art. I believe it takes specialist expertise and many years of experience to perfect this. My expertise in SEO copywriting and sales copywriting, combined with two decades of experience in digital sales and marketing, is a very strong combination. I am often able to liaise with and/or work in conjunction with web developers too, if required. Alongside my digital copywriting expertise, I am experienced and skilled at writing rhyming copy and poetry. So, if you want somebody to write marketing, advertising or general copy that rhymes, I provide this copywriting service too. If you have any questions about the services I offer, or if you require more details about my experience or the projects I have worked on, then please get in contact to ask for additional information. After receiving an initial enquiry, I am usually willing to have a free 30 minute discussion if this is required. So, if you think I could be right for your project, then please do get in touch.

As a seasoned B2B copy specialist, I develop concepts, build integrated campaigns and write thought leadership, sales enablement and demand generation assets. I've written corporate, social and sales copy for Oracle, Vodafone, Fujitsu, Nokia, MasterCard, VISA, Samsung, Vaillant, Glow-worm, Adobe and Cisco. Available for agency-side or in-house copy jobs.

Hello, I'm Michael, and I'm passionate about writing. When I was 11, I dreamed of getting my letter from Hogwarts. Later I wanted to start my adventure across Middle Earth. Words create new, unknown worlds in which we can completely immerse ourselves. Reading a good text, you can feel the magic and the emotions. Every written word is the building block for a story that takes us into a new world. It makes us laugh, cry, become angry or be happy. We walk through mysterious forests or dive through the deepest ocean. A well-written text makes you smell the scent of paper or feel the tingling on your skin. It makes you feel content while imagining the solution to your problem. Do you already have a product that fulfils your customers' wishes as if by magic? Unfortunately, loyal customers are still far and few in between? What use is a (digital) offer without the right words? It's like an elixir without the philosopher's stone. You can drink it, but it doesn't enchant you. With good copy, you open the magical closet to a legendary new world for your customers. This gives your brand its unique voice and accompanies your customers on their journey. I have made it my mission to find the right words for your brand and offer. Together we create your enchanted wardrobe. You will find more customers and employees if you speak the right language. Do people find it hard to remember you? Then let's talk. Call me on 0049 151 281 49 555 or email me at mail@michaelkaufhold.de.

Roles: Creative director/Senior content designer and strategist Senior UX/SEO and email writer Senior conceptual and brand copywriter Story: My combination of digital, advertising and strategic experience enables me to offer a rare blend of ‘best-practice’ content, branding, and communication skills. Extensive digital and content experience > Over the past decade, I’ve accumulated extensive digital experience in the UK, collaborating with content strategists, service and UX designers, product owners, and project managers. As a content strategist, designer and UX/SEO writer, I’ve successfully delivered numerous digital projects for large corporate websites using content management systems (CMS). A wealth of advertising and branding experience > My advertising experience includes positions at 5 top 10 global agency networks as an award-winning Creative Director and Copywriter, including FCB, Ogilvy & Mather, MullenLowe, Leo Burnett and McCann (Kenya). My work has picked up many global awards for creative direction and copywriting at the world’s top advertising festivals. This includes gold, silver and bronze statues at Cannes Lions, the One Show (Club), Clio, London International Awards, New York Festivals, Cresta, and the Art Directors Club of New York (ADC). An experienced communication strategist > My expertise extends to communication strategy, having worked closely with many strategic planners over my career. I’ve also actively participated in numerous strategy workshops for Unilever, Nestle, and Playtex, to name a few. Experience: Creative director – 20+ years Senior content designer/strategist – 8 years Senior digital UX/SEO writer – 10 years Senior conceptual/brand copywriter – 25+ years

Thought leadership, content strategy, campaign messaging, content planning, creative copywriting, editing, and proofreading. Yes, it's a list. A list of all the things I get involved in here at AECOM, where I lead thought leadership and content for Europe and India. It's not exhaustive by any means, but a reflection of the variety of my day-to-day work - which I love. AECOM is a huge global infrastructure consultancy, so I need to be on top of a huge range of topics. This week's to-do list comprises articles on the benefits of data analytics, powering up green ammonia production in Paraguay, and India's first fully underground metro corridor in Mumbai. It's certainly a job for the intellectually curious. Personally, I am an advocate for strategic planning and knowing your audience. Content must be targeted. I'm also really enjoying trying out various AI-powered tools that are helping my team to produce quality content at scale and pace. I'm just entering my fourth decade in the writing business. In that time, I've been a managing editor, food columnist (loved that), feature writer, PR account manager (hated that), production editor, and a contributor to the Rough Guide to Japan. Yes, that's another list. But after more than 30 years in the business - there's a lot to include!

Combining communication skills with a passion for business growth. I'm a rural economic development consultant as well as a copywriter, and I have specialist knowledge of the food and drink, tourism, land based industries and the green economy. Engaging product descriptions, appealing tourism descriptive copy and informed food and drink brand positioning are all writing strengths. I have a solid track record of securing industry award wins for my clients, and of writing successful funding applications. My approach is to work in partnership with clients to help them achieve their performance objectives. Based in south west Scotland I provide copywriting services to clients based in the UK and Ireland.

Hello, I’m Al. I'm a writer, coach, strategist and speaker specialising in financial services and tech brands.

Hey, I’m Sally – a freelance content editor and copywriter, working across food, drink, interiors, wellbeing, health, travel, beauty and fashion. I can help you with editorial content strategy, brand storytelling and bringing messaging to life across digital and print formats, including websites, blogs, e-commerce, email newsletters, CRM, paid-social campaigns and magazines. MY STORY I’m based in Brighton, England, and after working in London for many years, now offer freelance support for creative agencies, brands, start-ups and solopreneurs. I originally trained as a magazine journalist at Cardiff University (NCTJ qualified) and for the last decade I've been an editor at leading London content marketing agencies, specialising in B2C lifestyle content for the UK’s biggest retailers – including Tesco, Marks & Spencer, Boots, Asda, George and Holland & Barrett. I also have extensive experience working for consumer publications, internal comms and B2B titles for the drinks, restaurant and hospitality industries. My services include copywriting, editorial, ideation, blog posts, content strategy, tone of voice, managing CMS, feature writing and sub editing. Think of me as your mini content team – someone who’s experienced, good to work with and makes your work life easier! Learn more about my work with the portfolio link below or drop me a message. Portfolio link: https://sallyshorehome.myportfolio.com Email: hellosallyshore@gmail.com

Hi. I'm Melissa and I write about the ocean. I'm a freelance marine science, conservation & sustainability copywriter (and certified scuba diver with 270+ logged dives) and I love telling cool stories about the ocean. My articles have been published in titles including National Geographic, Sunday Times, the Guardian, VICE and more. If your organisation is making a difference to our blue planet and you need a writer to help tell your story, I'd love to chat about whether I'm a good fit to help. My services include: 💙 Messaging development 💙 Impact reports 💙 Annual reports 💙 Whitepapers 💙 Blogs 💙 Articles 💙 Press releases 💙 & more... 🌊 If you're a marine scientist or conservationist with an upcoming study, I'd also love to hear about your work in case it inspires a story that I can pitch to my editors. 📚 If you're an editor looking to commission an ocean writer, get in touch. 🔔 Follow me on LinkedIn for sustainability tips, fun ocean facts, examples of my work and behind-the-scenes snippets of my freelance life. More about me at www.melissahobson.co.uk. Pronouns: she/her/hers.