UK Copywriters Directory - Content strategy

Do you have something very important to say but struggle to get people to listen? Then you have come to the right place. Drawing attention to the things that matter most was my job (and my passion) for more than 30 years as a journalist and editor. Today I channel that experience and enthusiasm into helping people like you get your message across. With me you get bright, engaging copy that grabs readers and prompts them to think and act the way you or your business needs them to. It can take any form: articles, blogs. press releases, website content, speeches, social posts, slogans, campaign materials, emails. You name it, I’ve written in that format at some time or other. And no matter whether you are a tiny good cause or a vast corporation, you will get my best at a reasonable rate and always to deadline. So whatever it is you have to say, drop me a line and between us we can find the best possible way to say it.

I'm a London-based freelance communications consultant and copywriter with 16 years of experience. From inspiring thought leadership to strategic brand development, I've helped clients such as Dyson, Virgin Media Business, Ordinance Survey and National Grid ESO build their profiles and reach the right people. As strategic thinker with extensive brand experience, I can help you find clarity in a competitive world that’s become noisier by the day. From consumer electronics to finance, sustainability to telecoms, I help businesses communicate authentically and effectively through thought leadership, marketing, PR and internal communications. Having held multiple senior in-house and agency communication roles, I’m safe pair of hands who can bring both gut experience and a considered approach to any project. My writing has appeared such the Observer, the Financial Times and the Huffington Post.

Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy

Freelance copy and content writer, and communications consultant. If it involves wordcounts or workouts, I’m in! I’m here to help you with all of your copywriting, communications and content woes! I help businesses work out what they’re good at. Help them hone in on their key selling points. Identify what their customers want to know about them. Portray their brand personality in an authentic way. Find their place in the world, and occupy that space successfully. I’m a big fan of simple things, done consistently well. Communicating with your target audience doesn’t need to be complicated. It’s not always about thinking outside the box and throwing wads of bank notes at wacky ideas that potential customers just don’t resonate with. While all of your competitors are thinking outside the box, the box is becoming empty… and becoming the perfect space for you to make your own! Let me help you find your place in the world.

I'm your right-hand woman for brand communication, content creation and translation needs. I became a freelance copywriter and translator after years of extensive international marketing experience. Working in the UK, Spain, Portugal and Brazil has given me rich cultural and linguistic expertise. I can translate from Spanish and Portuguese to English, adapting your message in a culturally appropriate way that preserves your brand message. It also means I can perform extensive research in these languages when producing your copy or company communications. I work remotely while also being an enthusiastic team member. My marketing experience means I can take an external, helicopter view of your brand and marketing strategy, providing value and transforming your objectives into words. You can count on me for your: • Website and mobile app copy • Web and mobile app localisation • Blog creation • Newsletter and email campaigns • SEO • Product descriptions and e-commerce customer experience • Brochures and brand books • Press releases • Social media content • Revision, proofreading and editing, especially for text written by non-native English speakers • I can help you define your USP, target client profile and communication strategy • Content strategy • Event planning and support My clients tell me that I am invaluable to them because: • I am dynamic, flexible and always meet deadlines • I am "4X4" team player and unafraid to accept new challenges • I have a positive and professional attitude, always providing solutions • I get under their brands' skin and transmit exactly the right message • My work produces results. And that's the bottom line. Get in touch for a chat, I'd love to hear your story.

I like words.

Currently taking on freelance work. I’ve been writing copy for 8 years, and I cut my teeth working in-house for some of the UK’s biggest brands. So if you’re after a freelance copywriter who can write words for pretty much anything, I’m your woman. From toasters and washing machines, to cots, cupcakes and kettles, I’ve found the words to make all kinds of products sing. Born and bred in Manchester, I’m now based in Huddersfield - perfectly placed for clients across the North West, Yorkshire and beyond. From Manchester and Leeds to Sheffield and Liverpool, I can meet locally for coffee and a chat about your content, or even go global with a video call if you’re further afield. rebeccaramshawcopywriter.com

I'm a freelance senior copywriter, one hour from central London, working with marketers and advertising agencies around the world. I create sales copy, web content and campaigns. During two plus decades at top London agencies I've written for healthcare, travel, automotive and much more. With results like 2.7m Facebook story impressions in under three weeks for Tourism Ireland. I’ve delivered over 1000 projects in 17 markets, reaching audiences of 5m plus. I rewrote a website for breast cancer patients, increasing traffic by 38%. The new site won a ‘best practice’ award and became the client's benchmark for online patient support. From this project I learned how design, UX, and copywriting can seamlessly support each other. Prior to healthcare I honed my skills in B2C and B2B, for clients as diverse as Rolex and General Electric. I cut my teeth in traditional media, but have a passion for digital - having written extensively for social media and content marketing. This career experience gives me a deeper understanding of how to truly connect communications across channels. For example, I wrote a set of case studies for the UK’s largest property management company. Working with a team of five including another copywriter, a designer and the marketing manager we developed a Direct Mail and AdWords campaign. This led to a 23% increase in company site traffic, 1000+ case studies downloaded and a 14% increase in new business enquiries over 6 months. In my spare time I love renovating classic cars and motorbikes. The attention to detail, problem solving and concentration this demands helps to bring laser-like focus to my copywriting!

I’m a freelance copywriter based in Nottingham. I’ve been a writer of various stripes for more than 30 years, mostly for BT and its many brands. As senior copywriter and a founding member of BT’s in-house creative marketing agency, I wrote for consumer, business, public sector, and internal audiences across the BT Group, Business, EE, and Consumer brands. Before that, I spent five years as the senior copywriter and site editor for BT Business Digital, where I wrote and edited copy covering the entire digital customer experience from website content to order journeys, billing to marketing emails, with many diversions along the way. I’ve written and edited reports and brochures, marketing and social content, digital and direct marketing, customer comms, film and animation scripts, posters and press ads, blogs and infographics, websites, landing pages, tooltips, and order journey micro-copy. I’ve spent years training people in BT and its agencies on how to apply tones of voice, and how to create clear, accurate, and vibrant copy. And in what historians call ‘the old days’, I spent a few years dabbling as a rock journo in the national music press, following a lengthy stint producing photo love stories in Sheffield for Blue Jeans, Patches, and Jackie magazines. Take a peek at www.fabcopy.co.uk for the full lowdown.

Researcher and copywriter with particular experience in content creation for blogs, presenting complex information, and dealing with issues around sustainability. Completed an MA with distinction in Professional Communication, part of Sheffield Hallam University's technical communication programme.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com