UK Copywriters Directory - Content strategy

  • Hi, I'm Carly, an experienced freelance copywriter and marketing expert with a background in press, public relations, radio and creative agency. I've spent the last 15 years specialising in creative copywriting, SEO copywriting, content writing, brand ID/tone of voice setting and brand strategy — with an overarching passion for helping businesses grow. I'm a creative professional and trusted advisor with a track record in delivering engaging and compelling content across hundreds of industries. From wellbeing to public sector, retail to healthcare, tech start-ups to charities and education to entertainment — whatever you need, I've got the experience and I've got you. What sets me apart from other copywriters is that in everything I write, my aim is to make people feel something. Establishing that emotional connection with your audience is the difference between keeping them captivated and losing them after 30 seconds. I enjoy working on a range of varied clients, and am comfortable working with all writing styles. Whatever tone you’re trying to achieve, be it serious, feel-good, emotive, no-nonsense, technical (and everything in between) — I can bring your brand to life. I'm the freelance copywriter your brand deserves. Give me your brief and I’ll add the magic! You need words, I love words, so let me help you find your voice. Visit www.youneedwords.co.uk Email carly@youneedwords.co.uk Call 07791319421


  • Hello, I'm Hannah, a doctor turned copywriter. I currently work for companies in the health, health tech, pharmaceutical and charity sector. My clinical background puts me in a great position to provide accurate, evidence-based medical information and advice to audiences via copy written for websites, apps, brochures, email newsletters, social campaigns and journal articles. MY STORY I originally trained as a doctor and worked across hospital wards and in general practice for several years before becoming a medical copywriter. To gain experience, I wrote copy for clients across all sectors, including transport, construction, lifestyle and fashion, and I still love getting stuck into a writing project outside the medical sector. I was awarded a Copywriting Diploma with distinction, and now work full time as a copywriter. For the last year I have been writing and editing for an award-winning healthcare technology company, alongside smaller projects in FemTech, mental health, personal and professional growth. My flexible, friendly services include content creation, articles, blog writing, SEO website content, tone of voice, editing and proofreading. Please visit my website (link below) for more information and samples of my work. https://hannahrosecopywriting.co.uk/

  • I have more than 20 years' experience as a journalist, writing for around 30 newspapers and magazines. I've covered a wide range of topics but mostly specialise in financial services. My work for companies includes writing and editing blogs, articles, white papers, press releases, brochures, website content and reports. I also ran my own PR consultancy for many years, working mainly with small-to-medium sized businesses.

  • Hello. I'm Nikola Standing and I'm a London-based freelance copywriter, proofreader and editor who finally left school age 49. This is not just about words, words, words or blah, blah, blah. This is about making every word count. This is about saying something that not only resonates, it impresses. This is about making your ideas, your dreams and your fantasies, exciting, exceptional, and epic. This is about hitting the mark and getting it right every time.

  • Whether printed on a single page or viewed across a million screens, I specialise in developing content that grabs the reader's attention and helps your brand achieve its goals. With a background in linguistics and keen interest in psychology, I get into the mind of your target audience and speak to them in a way which resonates. I can help you to: ✅ Differentiate from the competition using branding and content strategy ✅ Establish yourselves as thought leaders by writing op-eds and features for trade press and wider media ✅ Maximise the impact of your content by focusing on key messaging, TOV and layout ✅ Deliver a more cohesive customer experience by aligning branding with your product offering ✅ Streamline, systemise and scale content production across your business ✅ Improve employee satisfaction and retention with a strong employer brand and training materials ✅ Repurpose existing content to improve efficiencies and boost the reach of your marketing output ✅ Develop a positive reputation in the minds of your target audiences with unique PR campaign ideas ✅ Ensure consistency and quality across all marketing output with engaging tone of voice guidelines ✅ Make pitch decks, corporate reports and RFPs more engaging and easier to read

  • Do you have something very important to say but struggle to get people to listen? Then you have come to the right place. Drawing attention to the things that matter most was my job (and my passion) for more than 30 years as a journalist and editor. Today I channel that experience and enthusiasm into helping people like you get your message across. With me you get bright, engaging copy that grabs readers and prompts them to think and act the way you or your business needs them to. It can take any form: articles, blogs. press releases, website content, speeches, social posts, slogans, campaign materials, emails. You name it, I’ve written in that format at some time or other. And no matter whether you are a tiny good cause or a vast corporation, you will get my best at a reasonable rate and always to deadline. So whatever it is you have to say, drop me a line and between us we can find the best possible way to say it.

  • Dan

    I'm a London-based freelance communications consultant and copywriter with 16 years of experience. From inspiring thought leadership to strategic brand development, I've helped clients such as Dyson, Virgin Media Business, Ordinance Survey and National Grid ESO build their profiles and reach the right people. As strategic thinker with extensive brand experience, I can help you find clarity in a competitive world that’s become noisier by the day. From consumer electronics to finance, sustainability to telecoms, I help businesses communicate authentically and effectively through thought leadership, marketing, PR and internal communications. Having held multiple senior in-house and agency communication roles, I’m safe pair of hands who can bring both gut experience and a considered approach to any project. My writing has appeared such the Observer, the Financial Times and the Huffington Post.

  • Copywriter and content strategist helping B2B businesses attract, engage and retain customers. I work with agencies, startups and B2B businesses of all sizes that want to take a strategic, conversion-focused approach to their messaging and content marketing. I can help with: - Web copy - Case studies - Blogs - Ebooks - White papers - Email copy - Content strategy

  • Freelance copy and content writer, and communications consultant. If it involves wordcounts or workouts, I’m in! I’m here to help you with all of your copywriting, communications and content woes! I help businesses work out what they’re good at. Help them hone in on their key selling points. Identify what their customers want to know about them. Portray their brand personality in an authentic way. Find their place in the world, and occupy that space successfully. I’m a big fan of simple things, done consistently well. Communicating with your target audience doesn’t need to be complicated. It’s not always about thinking outside the box and throwing wads of bank notes at wacky ideas that potential customers just don’t resonate with. While all of your competitors are thinking outside the box, the box is becoming empty… and becoming the perfect space for you to make your own! Let me help you find your place in the world.

  • Kim

    I'm your right-hand woman for brand communication, content creation and translation needs. I became a freelance copywriter and translator after years of extensive international marketing experience. Working in the UK, Spain, Portugal and Brazil has given me rich cultural and linguistic expertise. I can translate from Spanish and Portuguese to English, adapting your message in a culturally appropriate way that preserves your brand message. It also means I can perform extensive research in these languages when producing your copy or company communications. I work remotely while also being an enthusiastic team member. My marketing experience means I can take an external, helicopter view of your brand and marketing strategy, providing value and transforming your objectives into words. You can count on me for your: • Website and mobile app copy • Web and mobile app localisation • Blog creation • Newsletter and email campaigns • SEO • Product descriptions and e-commerce customer experience • Brochures and brand books • Press releases • Social media content • Revision, proofreading and editing, especially for text written by non-native English speakers • I can help you define your USP, target client profile and communication strategy • Content strategy • Event planning and support My clients tell me that I am invaluable to them because: • I am dynamic, flexible and always meet deadlines • I am "4X4" team player and unafraid to accept new challenges • I have a positive and professional attitude, always providing solutions • I get under their brands' skin and transmit exactly the right message • My work produces results. And that's the bottom line. Get in touch for a chat, I'd love to hear your story.


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Helen Johns

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Jo Millett

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