UK Copywriters Directory - Tone of Voice

  • Senior Copywriter at Scottish Ballet.

  • Freelance B2B marketing copywriter based in Nottingham with over 15 years of marketing experience. I started my own business in November 2020 and specialise in B2B clients and audiences. I particularly pride myself on finding clarity in the complex and cutting through corporate waffle. I'll make sure your copy and content is clear, accurate, and engaging. Here's what a few of my recent clients had to say about my work: "Love it! Thanks Hannah. I imagine we will get a bite or two with this!" "I think it works really well. I like the boldness of some of the statements and the suggested layout will help those to stand out even more. There is a nice balance of fact and subtle promotion which also works well for me." "Thanks Hannah! Packs a punch as always." "This is awesome Hannah thank you! I love the Q&A approach. All done! [You smashed it on version 1.]" "Literally, WOW! Thank you so much - this is a brilliant piece of work and exactly what we needed!" My services include: -Social content -Web copy -Blogs and thought leadership -White papers -Email marketing -Internal communications -Case studies -Profiles -User guides I’ve written for a wide range of topics and business sectors, with particular experience in B2B. I can follow tone of voice and brand guidelines, creating relevant and engaging copy, whatever the theme or style. Over the years I’ve written about topics as wide ranging as construction, renewable energy, mental health, manufacturing, technology and education. Clients range from big names - like Nikon, BT, E.ON and Equifax - to small, independent companies, including tech start-ups, construction companies, energy consultants, and a Stilton manufacturer. Whether working with an agency, as an extension of a team or sole contractor, I deliver on brief, on time and copy that appeals to your end-user.

  • I write helpful, joyful, and informative words to spark your reader's imagination. Whether it’s an educational blog post, entertaining video game dialogue, or informative website copy to sell and persuade, I make sure all my content is tailored to the reader and their needs. https://www.ruthsedarwrites.com/

  • Copywriter for B2B brands offering technical products and services. I primarily serve in software-related industries, including project/product management, cybersecurity,(SaaS), enterprise resource planning (ERP), fintech, remote work, and cloud-based systems.

  • Hi, I'm Lucy 👋 Having walked in your shoes as a senior in-house B2B marketer for over 18 years, I understand the challenges you're likely to be facing with your content marketing. - Perhaps your current marketing messaging isn’t landing with your target audience? - Your lead quality is poor or you're struggling to hit revenue targets because you’re unable to simplify your customers’ buying journey and shorten painfully long sales cycles? - Or is it simply the case that your content has got left behind, managed down amongst the myriad of other priorities you have? - And maybe you just lack the internal resources to deliver your content marketing effectively? That's where I come in. I offer my many years of strategic content marketing experience to help busy B2B Service and SaaS marketers and business owners, who lack the time or in-house team to deliver purposeful content marketing themselves. When as much as 95% of your market isn't ready to buy, and you've got no choice but to play the long game, the power of purposeful content marketing comes into its own. I'm here to help your brand become your audience's favourite and be seen as a trusted authority in your industry. By delivering strategic content that adds consistent value, I will keep your target buyers coming back again and again, until the time is right, and they are ready to raise their hand as a high intent lead.

  • Freelance copywriter, brand voice developer, bonkers word shoer-inner... I specialise in writing B2C food and lifestyle content with the odd surprising word thrown in for good measure. I’ll pop the word ‘frog’ in there, if necessary. As an SEO copywriter, I write words that make your brand stand out when your customers search for stuff on Google. As a brand voice developer, I find your true voice – the one that makes the Googlers find you and fall in love with you. See, even though we all spend our lives shopping, working and socialising online, we are still humans looking for a smile. So, with some gorgeous and sometimes unexpected words, I mix the digital and retro worlds into one delightful experience. A bit like watching Only Fools and Horses on your iPhone. By the way, I love rabbiting on about mental health too. In an unofficial, real-life kinda way. I can write about it till the cows come home, so if you'd like to talk to me about that, lemme know. P.S. Sorry about the mixed animal metaphors...

  • Dublin-based copywriter working with purpose-guided brands to help them turn connection into bankable results.


  • ✍️ Senior copywriter with 10+ years marketing and leadership experience 📈 Helping fuel growth at some of Europe's fastest growing fintechs 💻 Founder of copystyleguide.com 🎙️ Host of the Walks With A Copywriter podcast 🐘 Author of Return Of The Wild Services: - Copywriting (web, marketing, comms, UX, SEO) - Brand development (messaging, tone of voice) - Strategy (content planning, SEO) - Training (tone of voice, AI LLMs)

  • CLEA
    Having more than five years’ experience producing creative, academic, and commercial written content, I enjoy grappling with intellectual concepts and ideas. I communicate and write with clarity and precision – a skillset informed by a professional career in the creative writing industry and a first-class degree in Literature from UCL. I work with a range of clients including large business enterprises such as international travel agencies, producing content which conveys brand ethos and expertise to other specialists within the industry. I also enhance the creative and intellectual output of independent clients such as zines, musicians and post-graduate researchers. I have written newsletters and blogs, creative pitches, academic essays, and long-form articles. My approach is to workshop with clients to hone, rationalise, and synthesise intellectual ideas and creative concepts – and to structure those ideas and concepts into tonally coherent and compelling prose. As a specialist in writing copy about and for the arts, I have produced ekphrastic pieces for visual and performance art, interdisciplinary arts essays and articles, arts funding applications, and creative prose and poetry. My background as both cellist and dancer informs my capacity to ‘translate’ across artistic disciplines; my task is to assist clients in conceiving narrative, to communicate concepts and ideas, and to distil a complex vision into a concise script or pitch, summary or application, essay or gallery-wall prose. Through connecting with an audience, funding body, or other experts within an industry, I work with diverse clients to produce copy which is thoughtful, effective, and creative. __________________________________________________________________ ‘Clea is a true wordsmith. She has a remarkable ability to take the vision from your mind and effortlessly transform it into words that clearly and precisely express what you want to say, but don’t know how. I wholeheartedly recommend Clea to anyone seeking a kind, empathetic, effective, and efficient professional.’ - Dalati, musician I really enjoy working with Clea. She always brings great energy, adapts quickly to new tasks or feedback, and consistently delivers high-quality copy. She’s consistent, communicative, and very easy to work with! - Lucy, Extraordinary Britain


  • I turned freelance in 2022 after many years working in internal comms, writing everything from corporate news articles to leader blogs, HR processes and social media posts. Working for a large financial services provider, I quickly became familiar with the UK pensions and savings environment, plus a wealth of HR/colleague engagement topics including recruitment, reward, wellbeing, and diversity, equity and inclusion. Previously I worked on tone of voice, ensuring a consistent experience for customers across all corporate comms. Oh, and I've also edited dictionaries - so I'm a bit of a word geek. I'm open to all types of work, but I'd particularly love to work with ethical and sustainable brands focused on health and wellbeing, food and drink or parenting and family life. As well as copywriting, I offer copy-editing and French-English translation.

  • EmJ

    I believe great copy starts with great intentions and is most powerful when it helps brands make a genuine difference for people, communities, or the planet I work best with innovators, changemakers, and businesses determined to make a real, lasting difference; whether that’s creating better products, reshaping industries, or simply bringing a bit more good into the world. I'd love to hear from you if… You love bold ideas and new adventures for your business. You’re building things that make life (or work) genuinely better. You want to shake up stale thinking with bright, positive energy. You offer something wholesome, ethical, and constructive, good for people, good for the planet. You believe business can have heart (as well as hustle). We're not a fit if… You operate in gambling, adult/sex, or drug-related industries. Your business model involves harming or exploiting people, animals, or the environment. You're looking to promote products or services that are illegal, unsafe, or conflict with widely accepted ethical standards. If your work lights you up and you want your words to do the same I'm your lady!

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