UK Copywriters Directory - Tone of Voice

  • I'm passionate about delivering distinctive brand copy and strategy for service-based companies with heart. As an accredited copywriter and content creator brand storytelling is core to my approach. Through storytelling, we can elevate and humanise your brand comms to engage your target audience. I am not just a weaver of words - I bring 20+ years strategic smarts too. As an Alumna of Marketing Weeks Mini MBA in Brand Management, I empower you to crystallise your brand people, purpose, personality, promise, positioning and plan. My cross-sector track-record is a core strength. As a Fellow of the Royal Society of Arts, Manufactures and Commerce I bring key experience and networks across creative, education, VCSE and commercial fields. Being a one-woman show allows me to be personalised and responsive in the way I serve you. I bring a consultative style, a listening ear and a creative approach. I'm both hands-on and strategic, working with you to deliver the best possible outcome for your brand. Whether working with you remotely or in-person, I integrate in a positive, solution-oriented way. I’m there to enable, empower and equip you to tell your story and shine. I am currently looking for freelance copywriting, brand strategy and storytelling opportunities that connect me with visionary individuals and organisations. Due to my background, I have a special interest in talking to clients from within the social, arts and culture, educational, eco and / or wellbeing spheres. As a midlife, female founder I am also passionate about enabling individuals within my peer group to shine.

  • Journalist and content writer with over 20 years experience. Sector expert in real estate, the built environment, sustainability, housing and the law. I have worked on thought leadership reports for organisations of all sizes. I particularly enjoy working with start-ups and am currently working with two in the tech and legal sectors. I specialise in long form content, but also ghostwrite shorter articles as well as social media posts that require my sector knowledge.

  • Kim

    Hi! I'm a Physiotherapist turned healthcare copywriter and digital content marketing pro. I have a physiotherapy degree and 14+ years of clinical experience and have worked in a variety of settings and specialties across two continents. I have a diploma in digital marketing and certificates in SEO and science writing. I'm constantly upskilling myself in all things healthcare comms, SEO, user experience, and web copywriting. But, when I'm not writing (or reading about writing), I'm spending time with my husband and 2 children. My happy place is visiting with friends and family at home, at a place near the ocean, or on a game drive on the lookout for the big five.

  • With 17 years of experience in the Social Housing and Construction industries, I've honed my skills and expertise in these dynamic fields. Eight years ago, I transitioned into the world of digital marketing, where I developed my love for writing. This passion led me to embark on a new journey as a freelance copywriter and content writer in December 2023. While I enjoy writing for a diverse range of businesses, my heart lies in the housing and construction sectors. Drawing from my extensive background in these industries, I specialise in crafting compelling content tailored specifically to meet the needs of companies operating in these domains. My unique blend of industry knowledge and writing prowess allows me to deliver engaging and impactful content that resonates with audiences and drives results.

  • We are a progressive marketing agency. We inspire and empower our clients to make the world a better place. We work with clients that help people live healthy, sustainable, flourishing lives. We design, build and run ‘Difference Engines’ that power their long-term marketing success. We do it with a combination of: - Brand strategy - Signature websites - Expert copywriting - HubSpot consultancy

  • Product Description Writer and Brand Voice Buff for Outdoor Brands I help outdoorsy and creative businesses engage, enthuse and connect with their customers to get more wonderful people investing in their brand. I capture your brand's unique personality and let it ooze out through the words in your copy. My copywriting process follows my unique Trigpoint Framework so that the copy you put out to the world connects the dots between you, your product or service and your customers. Since I began working as a translator in 2013, I've written in different voices including a pasta producer, a photographer, an olive oil producer, a flour miller, a mountaineer, a welly retailer, a wedding planner, other translators, designers, a philosopher and a walking guide. I'm also a translator, subtitler, co-owner of a bakery business, mamma, climber, pasta maker and calligrapher. Drop me a message to say 'hi', tell me a bit about you.

  • Language shapes what people think. My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and I was the Head of Marketing Communications, before becoming freelance over five years ago. I have nearly 20 years’ experience, with an English degree, a CIM Diploma in Marketing Communications, and Accredited PR Practitioner status with the CIPR. I have worked across well-known publishing, education, and charity organisations, and businesses having a positive impact. I really care about the world, and all the souls in it. I love animals. I love learning. Curiosity has always saved this cat (although companion-wise it’s dogs for me). Give me your tangles and I'll give you back gold. Subscribe to the newsletter: https://www.roguebee.co.uk/newsletter

  • Looking for profile-raising content? I'm a writer with more than 15 years' experience working with senior executives in technology and logistics companies to raise their profile. My background in PR has given me the ability to understand how individuals' profiles supports broader marcomms strategies and commercial objectives. At the same time I understand that leaders don't always have the time to write, while their marketing teams are juggling multiple priorities. I'm here to help with that - ghostwriting everything from blogs and articles to ebooks and speeches (as well as podcast talking points, video scripts and everything in between) to help you raise your profile in the right way. I've not had a job that wasn't in some way based on my writing ability, stretching all the way back to my time as a junior question writer on a popular TV quiz show.

  • I’ve worked in marketing and communications in the UK for over 10 years, both in-house and in a big marketing agency. I’ve clocked up significant hours writing content and creating assets, all whilst honing my strategic skills. I pride myself on my reliability and efficiency, as well as my ability to learn new industries quickly. I’ve turned out copy on automotive, beauty, renewable energy, publishing, pets and more. I’ve put content strategy into play to launch new electric vehicles, to convert business energy gatekeepers, and to sell laser hair removal packages. I’m genuinely enthusiastic about using clever email journeys to nurture customer relationships - I’m just that cool.


  • Hi, I'm Carly, an experienced freelance copywriter and marketing expert with a background in press, public relations, radio and creative agency. I've spent the last 15 years specialising in creative copywriting, SEO copywriting, content writing, brand ID/tone of voice setting and brand strategy — with an overarching passion for helping businesses grow. I'm a creative professional and trusted advisor with a track record in delivering engaging and compelling content across hundreds of industries. From wellbeing to public sector, retail to healthcare, tech start-ups to charities and education to entertainment — whatever you need, I've got the experience and I've got you. What sets me apart from other copywriters is that in everything I write, my aim is to make people feel something. Establishing that emotional connection with your audience is the difference between keeping them captivated and losing them after 30 seconds. I enjoy working on a range of varied clients, and am comfortable working with all writing styles. Whatever tone you’re trying to achieve, be it serious, feel-good, emotive, no-nonsense, technical (and everything in between) — I can bring your brand to life. I'm the freelance copywriter your brand deserves. Give me your brief and I’ll add the magic! You need words, I love words, so let me help you find your voice. Visit www.youneedwords.co.uk Email carly@youneedwords.co.uk Call 07791319421


Pricing and Quoting

Guidance on how copywriters price and quote – with ballpark rates drawn from the ProCopywriters survey

The Copywriter Code

We’re developing a set of professional standards for copywriters. Read the latest draft now.

Briefing

Guidance on briefing and scoping a copywriting project effectively.

Looking For A Copywriter?

Member spotlight

Judith Rafferty

“Meet your audience where they are. Understand what keeps them awake at night.”

Patricia Mae Estenoso

“Fortify your strengths, strengthen your weaknesses.”

Fashion copywriter Katie RamsinghKatie Ramsingh

“AI is making a lot of copywriting jobs obsolete, so to survive you’re going to need to offer an expertise that companies are willing to pay for.”

Jane Shepley

“I discovered that my words helped to get 2 million people to register for a massive research study.”

Learn copywriting skills

Copywriting workshops

Join our monthly workshops to develop new copywriting skills and expand your professional network

Submit your copy project