UK Copywriters Directory - Tone of Voice

User-centred copy and messaging that drives action by connecting more naturally with your ideal audience. Hi! I'm Laura, Copywriter and Content Designer. Specialising in not-for-profit and B2B. 𝗪𝗵𝘆 𝗺𝗲? I’ve worked in marketing and content creation for over 18 years with a particular interest in the not-for-profit and education sectors. Sector experience: Charity & not-for-profit, housing, education, coaching, financial services, tech businesses big and small, advertising & design, and automotive. And a range of smaller B2B service-based businesses. I’ve written: - Strategy, policy & annual review documents - Newsletters & emails - Case Studies & client stories - Large-scale, multimillion-pound, public sector tender documents (successful ones!) - Tone of Voice workshops & guides - Web & blog copy 𝗗𝗼 𝘆𝗼𝘂… have a great service, impressive outcomes, and exciting ideas to develop? want to connect with your audience, rally your supporters, and capture the stories that showcase your work? need a tone of voice that fits your organisation’s values and culture? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽? We’ll talk about what makes your organisation different and delve into your goals. I’m a good listener. I’ll research your audience; what drives them and what deters them. Then I’ll tell your story with effective content that connects naturally with your reader in a way that makes them want to take action, whether that’s… --> becoming a service user or client, commissioning your service, donating, volunteering, or signing up for your newsletter. I prefer a no-fluff approach to messaging and copywriting that focuses on achieving your goals. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? Persuasive (not pushy) messaging that makes an impact in the right place, with the right people, at the right time. I've also developed some processes that make working with me really easy and enjoyable. So what are you planning? Drop me a line and let’s chat! Laura

I'm passionate about delivering distinctive brand copy and strategy for service-based companies with heart. As an accredited copywriter and content creator brand storytelling is core to my approach. Through storytelling, we can elevate and humanise your brand comms to engage your target audience. I am not just a weaver of words - I bring 20+ years strategic smarts too. As an Alumna of Marketing Weeks Mini MBA in Brand Management, I empower you to crystallise your brand people, purpose, personality, promise, positioning and plan. My cross-sector track-record is a core strength. As a Fellow of the Royal Society of Arts, Manufactures and Commerce I bring key experience and networks across creative, education, VCSE and commercial fields. Being a one-woman show allows me to be personalised and responsive in the way I serve you. I bring a consultative style, a listening ear and a creative approach. I'm both hands-on and strategic, working with you to deliver the best possible outcome for your brand. Whether working with you remotely or in-person, I integrate in a positive, solution-oriented way. I’m there to enable, empower and equip you to tell your story and shine. I am currently looking for freelance copywriting, brand strategy and storytelling opportunities that connect me with visionary individuals and organisations. Due to my background, I have a special interest in talking to clients from within the social, arts and culture, educational, eco and / or wellbeing spheres. As a midlife, female founder I am also passionate about enabling individuals within my peer group to shine.

Owner of Magic Word Media, a content marketing agency in Suffolk specialising in content writing, copywriting and social media management. We provide services across multiple sectors for clients in the UK and abroad.

Hi! I'm a Physiotherapist turned healthcare copywriter and digital content marketing pro. I have a physiotherapy degree and 14+ years of clinical experience and have worked in a variety of settings and specialties across two continents. I have a diploma in digital marketing and certificates in SEO and science writing. I'm constantly upskilling myself in all things healthcare comms, SEO, user experience, and web copywriting. But, when I'm not writing (or reading about writing), I'm spending time with my husband and 2 children. My happy place is visiting with friends and family at home, at a place near the ocean, or on a game drive on the lookout for the big five.

With 17 years of experience in the Social Housing and Construction industries, I've honed my skills and expertise in these dynamic fields. Eight years ago, I transitioned into the world of digital marketing, where I developed my love for writing. This passion led me to embark on a new journey as a freelance copywriter and content writer in December 2023. While I enjoy writing for a diverse range of businesses, my heart lies in the housing and construction sectors. Drawing from my extensive background in these industries, I specialise in crafting compelling content tailored specifically to meet the needs of companies operating in these domains. My unique blend of industry knowledge and writing prowess allows me to deliver engaging and impactful content that resonates with audiences and drives results.

We are a progressive marketing agency. We inspire and empower our clients to make the world a better place. We work with clients that help people live healthy, sustainable, flourishing lives. We design, build and run ‘Difference Engines’ that power their long-term marketing success. We do it with a combination of: - Brand strategy - Signature websites - Expert copywriting - HubSpot consultancy

Product Description Writer and Brand Voice Buff for Outdoor Brands I help outdoorsy and creative businesses engage, enthuse and connect with their customers to get more wonderful people investing in their brand. I capture your brand's unique personality and let it ooze out through the words in your copy. My copywriting process follows my unique Trigpoint Framework so that the copy you put out to the world connects the dots between you, your product or service and your customers. Since I began working as a translator in 2013, I've written in different voices including a pasta producer, a photographer, an olive oil producer, a flour miller, a mountaineer, a welly retailer, a wedding planner, other translators, designers, a philosopher and a walking guide. I'm also a translator, subtitler, co-owner of a bakery business, mamma, climber, pasta maker and calligrapher. Drop me a message to say 'hi', tell me a bit about you.

Language shapes what people think. My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and I was the Head of Marketing Communications, before becoming freelance over five years ago. I have nearly 20 years’ experience, with an English degree, a CIM Diploma in Marketing Communications, and Accredited PR Practitioner status with the CIPR. I have worked across well-known publishing, education, and charity organisations, and businesses having a positive impact. I really care about the world, and all the souls in it. I love animals. I love learning. Curiosity has always saved this cat (although companion-wise it’s dogs for me). Give me your tangles and I'll give you back gold. Subscribe to the newsletter: https://www.roguebee.co.uk/newsletter

Looking for profile-raising content? I'm a writer with more than 15 years' experience working with senior executives in technology and logistics companies to raise their profile. My background in PR has given me the ability to understand how individuals' profiles supports broader marcomms strategies and commercial objectives. At the same time I understand that leaders don't always have the time to write, while their marketing teams are juggling multiple priorities. I'm here to help with that - ghostwriting everything from blogs and articles to ebooks and speeches (as well as podcast talking points, video scripts and everything in between) to help you raise your profile in the right way. I've not had a job that wasn't in some way based on my writing ability, stretching all the way back to my time as a junior question writer on a popular TV quiz show.

I’ve worked in marketing and communications in the UK for over 10 years, both in-house and in a big marketing agency. I’ve clocked up significant hours writing content and creating assets, all whilst honing my strategic skills. I pride myself on my reliability and efficiency, as well as my ability to learn new industries quickly. I’ve turned out copy on automotive, beauty, renewable energy, publishing, pets and more. I’ve put content strategy into play to launch new electric vehicles, to convert business energy gatekeepers, and to sell laser hair removal packages. I’m genuinely enthusiastic about using clever email journeys to nurture customer relationships - I’m just that cool.