UK Copywriters Directory - Tone of Voice

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers. 🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share. 🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!). 🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign. I’m also the only freelance ghostwriter who offers The Cupcake Promise.

NO FLUFF, CHARACTER-RICH COPY. WRITTEN FOR HUMANS, LOVED BY GOOGLE. I’m a seasoned copywriter and certified content marketer with more than 25 years’ experience, specialising in SEO-optimized blog posts and websites that fizz with personality. WHAT EXACTLY DOES A COPYWRITER DO? I craft the headlines and sentences that persuade your customers to take the action you want. I write words that make them feel, think, nod in agreement, and – ideally – take a step closer to taking the action you want.  That’s copywriting. It doesn’t matter if you sell fluffy toys to dog lovers, or high-tech software to government departments. You have a brand, and a story to tell. Copywriting is the crucial element that engages the hearts and minds of your audience and makes them feel warm and fuzzy about your business. SO, WHAT IS CONTENT MARKETING? Knowing how to write engaging copy is a great start, but it isn’t enough. Knowing who you are trying to attract, how your business solves their problem, and what information they're looking for . . .that’s the secret sauce. You see, content marketing isn’t about advertising your business. It’s about producing consistently relevant and entertaining information that wows your audience with its usefulness and value, builds trust and credibility for your brand, and turns people into loyal customers over time. AND WHERE DOES SEO FIT INTO ALL OF THIS? From a copywriting perspective, SEO – in its simplest form - is the art of knowing how and where to sprinkle keywords through the content. From a content marketing perspective, it’s about knowing what information Google is looking for on the topic you want me to write about. Google’s job is to deliver useful and relevant content to its searchers in response to the questions they ask. If I answer those questions in your content, it stands a better chance of pleasing the Google Gods and ranking higher than your competitors. So, fundamentally, SEO is the art of writing blogs, websites, and other content worthy of a Page #1 ranking on Google. And that’s the service I provide. But I do it in collaboration with you. To get the ball rolling, you need to provide me with a great brief (we can do that in collaboration too if you like). Then I do some initial research and ask you loads of questions. And I’ll probably come back and ask you loads more. Then I craft the words to please the Google Gods, captivate your audience, and put the oomph into your online marketing. “Mel Wicks is a talented writer who knows how to produce the goods. Her posts are bang on brief, well researched and written with style. If all the first drafts I received were as good as Mel’s, I’d be very happy.“ Jon Morrow, Founder, Smart Blogger Contact me at mel@thecraftofcopywriting.com

A curious creative thinker with 14 years of healthcare experience.

Self-employed writer - at home writing web copy, email sequences and anything that needs a decidedly human approach to writing. I've written for lots of well-known companies in the automotive sector. Maserati, Kia, Nissan, Polestar, Hyundai blah blah :-) Cars - good. Health & Wellness - good Coaching & mentoring - good

I often describe myself as a thinker & wordist; which is really just a daft way of saying that I look at the bigger picture and my love of branding & marketing stems from a love of words. Scribbled Brands exists because I keep seeing start-ups and small businesses skipping/avoiding/not-caring-about the foundation of their brand. I've been marketing for 5 years, agency-side and in-house. During those years my experience stretches: 💡Thinking (about branding, product & strategy) Coming up with an informed opinion on how to win. 👨‍💻 👩‍💻 🎧 📖 📺 Content A fluffy word, it can mean many things. To me, content = blog posts, articles, videos, podcasts, social media posts and beyond. 🚀 Marketing Helping us better communicate what we do to the right audiences, at the right time, in the right place; the result = inbound growth. I've helped a multitude of businesses across a variety of sectors: ~ Construct appetising ad copy ~ Join the dots in their marketing strategy ~ Build a bank of better marketing messaging ~ ​Concoct copywriting for creative campaigns ~ Experiment with some A/B, multivariate or redirect testing ~ Paint a clearer picture of their website visitors and clients ~ Create and calenderise some scrumptious social media copy ~ Write scintillating service pages, scripts, lucrative landing pages & banging blog posts I've headed up an incredible team of contenteers (writers) and developed and trained them while working on product. Audiences have been subject to my voice at TEDx, the Department for International Trade, Experimentation Elite, Local & London-based universities, and others on top. I like to absorb knowledge and then dispense it. I'm also a 🧗‍♂️crap climber, 🏕️ wannabe adventurer, 🎮 part-time gamer,🏋️ fitness try-hard; share a birthday with Dwayne “The Rock” Johnson; hold a certificate for “Champion Welly Wanger”; love a good dystopian novel and am 1-inch shorter (in height) than the national average for males in the UK. There... that's everything I think.

Hi, I’m Amy: a decade-long copywriting pro, and the writer behind Expressions Copy & Content. Through focused, results-driven copywriting, I'll help you win leads, boost website traffic, and connect with the right audience. I happily fell into the world of working with words after studying English Literature and Journalism at university. Throughout my career, I've sharpened my skills writing for a variety of brands, including travel companies and non-profits. Over time, I’ve written travel supplements featured in the national press, tour operator brochures, website product descriptions, landing pages, radio and TV scripts, and more blogs than I can count. I started Expressions Copy & Content because I want to help brands express themselves in the best way: the way that will convert leads into sales, while preserving personality and authenticity. I’m a specialist travel, leisure and hospitality copywriter, but I also enjoy copywriting and blogging for businesses in various other industries, including e-commerce and property. I’ll help you: • Boost your website’s SEO with optimised copy and content • Strengthen your brand with a defined tone of voice • Speak to the right audience with the right words: whether you’re looking to sell, educate or inspire So, if you think we’d be a good fit, I’d love to hear from you. Services I offer: Website Copywriting | Blogging | SEO-Optimised Content | Product Descriptions | Email Funnels | Social Media Content | Lead Magnets | Brochures | Direct Mail | Proofreading | Editing

My professional career spans over 30 years, the majority of which I spent working at a senior level for the world's leading concierge provider. In late 2021 I ended my three decades of employment in the global, corporate market, and transferred its value to my freelance business as a professional wordsmith. I now focus on my key skills: copy and content writing for websites, digital marketing and print; advertising copy; product and service descriptions; tone of voice; copy reviews and edits. My experience encompasses a wide market and product category range across B2B and B2C sectors, and I also specialise in edits and/or rewrites to correct and perfect grammar, structure and tone of copy which has been poorly translated into English from its original language.

A picture is worth a thousand words they say. But the best words can paint the most amazing pictures. Hello! I’m Roger. I’m a passionate copywriter with many years of successful message-making for my clients. Now, let’s talk about YOU. You’re here, most likely, because you want support choosing words to grow your business. You know that what you do is great. You need other people to know it too. The people who need to be aware of you, to spend time thinking about your message, and then to buy from you. (Let’s not be shy of the ‘s’ word. This is all about selling and growing your business.) I give you the support you need. All the way from learning about you and what you do, to collaborating with you to create text, copy, wonderful words that totally nail what makes your business brilliant. You may have worked with a copywriter before and been disappointed. You may have done it on your own and felt there was something missing. Leave all that behind! When we collaborate you will be engaged, supported, excited and inspired by what we create. Because you just know it’s going to work. To start discovering what we can achieve, send me a message. We can have a call and then begin to write wonderful words. I look forward to meeting you! Best wishes Roger